Dataxis

[ 🔎 Dataxis Research Highlight] European Broadcasters’ Digital Strategy: Balancing BVOD, #FAST & #YouTube ▶️ European broadcasters are navigating a complex digital landscape by prioritizing their own platforms (BVOD & FAST) while leveraging YouTube’s massive reach to attract younger audiences 🧑💻 - YouTube as a Funnel: Broadcasters use YouTube for short-form, news, and kids’ content to draw viewers to their proprietary platforms, where they have full control over ads and user experience 📢 - FAST Channels: These ad-supported channels monetize catalogs, combining the familiarity of TV with digital convenience. The goal? Maximize reach across platforms while keeping monetization strong and content exclusive 💵 Discover our new Research Highlight, written by Victor Galland: https://lnkd.in/eu4vYPvH

📰 Stay up to date each week with the latest news from the rapidly changing Mobile and Technology Refurbishment Market!📱 News of the week 🔎 - Bouygues Telecom and Recommerce Group celebrate 15 years of sustainable partnership - Dipli embarks on first EcoVadis evaluation with ALTOPI’s expertise - cyculus Services GmbH and Apkudo revolutionise device processing - Amazon strengthens European recycling with Dublin repair centers 📢 Join us in Berlin on November 19th for Retech Days Europe! This event is the place to explore how the smartphone refurbishment industry drives the circular economy. Network with experts and industry leaders from electronics, telecom, and retail, and learn best practices that create real social and environmental benefits♻️ (Link in the comments)

🔔 Join our upcoming webinar on Innovative Engagement Strategies for E-Retailers! This webinar will explore the role of recommendation and engagement tools for e-retailers, focusing on balancing ad load with customer experience. Speakers will discuss how tailored ads and machine-learning personalization can boost visibility, engagement, and conversions for merchants and brands. Speakers 🎙️ - Tracy Yang, General Manager of Europe and Israel, BytePlus (ByteDance) - Catalina Salazar, Global Head of Retail Media, Wolt - Moderated by Ophélie Boucaud, Analyst at Dataxis In this webinar, our expert speakers will share: ✨ How to use AI-powered personalization to maximize audience engagement ✨ Best practices for online retailers to optimize conversions ✨ How to align personalized recommendations with your commercial goals ✨ The latest on analytics, measurement, and attribution in the omnichannel era Join us to gain access to Catalina’s insights from Wolt, an online retail and delivery platform with a presence across 28 markets globally, and Tracy’s expertise working on BytePlus product portfolio and recommendation tools! 📅 November 7th, 15:00 CET / 14:00 GMT 👉 Register now for free: https://lnkd.in/ebKVXaiC #Retail #Ecommerce #Webinar #BytePlus #Wolt

Such a great session moderated by our own Sa Eva Nébié at #mipinnovationlab 🔥🚀. Such great insights were shared during this panel “Emerging Giants: Tapping into LATAM and APAC potential”. None of this thought leadership would have been possible without great experts like Katrina Kowalski from Pluto TV and Ed Love from Samsung TV Plus. Congratulations for this amazing session! 💪👏 MIP Markets - MIPCOM, MIPJUNIOR, MIP CANCUN & MIP LONDON

[ 🔎 Dataxis Research Highlight] Football at the heart of Latam's OTT strategies drives up rights prices ⚽ Latin America's OTT platforms are turning to football as a key differentiator, driving broadcasting rights costs to nearly $1.2B in 2024. However, while rights prices keep rising, subscriber growth has stagnated—held back by piracy and evolving distribution models. Brazil and Mexico are leading the charge with fragmented rights sales across free TV, pay TV, and streaming, unlocking new revenue streams and ad-based monetization. Major players like Amazon Prime Video and Globo are increasing their football investments, using it to stand out in a competitive market 📈 ➡️ Discover our new Research Highlight, written by Carlos Blanco: https://lnkd.in/e3eYX45u #OTT #Streaming #Football #Latam

We are thrilled to announce that our Head of Research Sa Eva Nébié will be participating in the prestigious Global FAST & AVOD Summit during MIPCOM Cannes! 🎉 🗓 Tuesday, 22nd October 🕒 16:15 – 16:35 📍 MIP Innovation Lab, Cannes Palais des Festivals (P-1) Sa Eva will be moderating the insightful session “Emerging Giants: Tapping into LATAM and APAC Potential”. Featuring speakers 🎙️ - Ed Love, Head of Samsung TV Plus - ANZ and Southeast Asia, Samsung TV Plus - Katrina Kowalski, SVP, International Content Programming and Acquisitions for Pluto TV, Paramount This is an unmissable opportunity to dive into the growth and potential of the LATAM and APAC markets in the fast-evolving AVOD space ▶️ MIP Markets - MIPCOM, MIPJUNIOR, MIP CANCUN & MIP LONDON

📰 Stay up to date each week with the latest news from the rapidly changing Mobile and Technology Refurbishment Market!📱 News of the week 🔎 - Largo secures distribution agreement with Orange Poland - Recommerce Group launches carbon credits - Orange boosts mobile phone repair services - Refurb® joins Open Icecat - the best cost efficient solution for the ecommerce channel to improve sustainability 📢 Join us in Berlin on November 19th for Retech Days Europe, where industry leaders will explore the impact of the smartphone refurbishment industry on the circular economy. This event will highlight how refurbishing tech helps maximize resource value, reduce waste, and drive sustainability ♻️ (Link in the comments) #Refurbishment #Sustainability

Thanks to our sponsor, speakers, moderators, and attendees, NXT MEDIA DAYS AFRICA was a remarkable success in Johannesburg! Your contributions made this event truly memorable 👏 We enjoyed a day filled with insightful discussions led by top industry leaders. From exploring the evolving media landscape in Southern Africa to dissecting innovative strategies in CTV and retail media, we covered a wide array of crucial topics. Attendees gained valuable insights into audience engagement, advertising trends, and the future of retail media in Africa 🔥 Ateme, Africa.com, Connecting Africa News, SABC, MultiChoice Group, Inkblot Productions Limited, MTN, airtel, TikTok, Cheil Worldwide, Carat, Haleon, Havas Media Network, Leroy Merlin, Mondelēz International, dentsu, Mindshare, Wi-flix, Africa XP, Melon Mobile, Zamtel , Seriti Films, Breaking Kenya News, StarTimes, Known Associates Entertainment, #TidPix, Telkom, Luntha television, The Prestige Cosmetics Group, Rainmaker Media, GroupM, Special Effects Media South Africa, BLU Flamingo Digital Africa, Reckitt, Invenclick Media, Eswatini TV, Barrows, Clicks Group, Ghana Broadcasting Corporation, GOAT Originals, #KFC and much more 👏 Don’t miss out on the gallery photos, which will be available soon on our website 📸

[ 🔎 Dataxis Research Highlight] Addressable advertising initiatives scale up on HbbTV as the standard is projected to reach half of European households by 2026 📢 Addressable advertising on HbbTV is scaling up fast! By 2026, over half of European households (120M) will be reachable on HbbTV as Smart TV adoption continues to rise. Key markets like the UK, Germany, Italy, and Spain are leading the charge, creating major opportunities for targeted advertising on broadcast TV. In 2024 alone, these markets will reach 70M households 📈 Dynamic ad insertion and programmatic buying tools are revolutionizing TV ads, offering broadcasters digital-like precision and advertisers premium, targetable inventory. ➡️ Discover our new Research Highlight, written by Ophélie Boucaud: https://lnkd.in/eNQQnAQu #AdressableAd #Advertising #HbbTV

🚨 Tomorrow is the big day! 🚨 Join us at NXT MEDIA DAYS AFRICA happening October 15th at the Radisson Blu Sandton City in Johannesburg! We're bringing together three events in one epic day: #NextvSeriesSouthernAfrica, #CTVAdDaysAfrica #RetailMediaAfrica ! Get ready to connect with decision-makers from pay-TV operators, streaming platforms, TV networks, broadcasters, content owners, telcos, and ISPs as they dive into the future of media and tech. With insightful sessions on CTV, addressable ads, and retail media, this is your chance to explore cutting-edge trends, tackle key challenges, and unlock new opportunities 💡 It’s going to be an incredible day of insights, networking, and innovation—don't miss out 🔥 ! Register now ➡️ https://lnkd.in/d-tynVPB