Decathlon

We are Ready To Play in Paraguay! Last week we opened our first store in Paraguay, which is located at the heart of Asunción at the Paseo Galería shopping center! With a spacious area dedicated to all things sports, our passionate teammates are ready to help you find your next adventure. 🏀🚴♂️⚽️ Visit us and experience a whole new way to play, train, and enjoy sports! #Decathlon #DecathlonParaguay #ReadyToPlay

Decathlon’s investment arm and start-up studio DECATHLON PULSE partners with unspun™ to bring Innovative 3D Weaving Technology to Europe! We are thrilled to announce our partnership with unspun, a cutting-edge leader in 3D weaving technology. This collaboration marks a major step forward in our commitment to innovation and sustainability in the sportswear industry. This partnership not only represents a strategic investment, but also reinforces our purpose of moving people through the wonders of sport by offering innovative, locally produced, and environmentally responsible products to our customers. Our goal? To scale unspun’s 3D weaving technology throughout the region, helping create low-waste, low-inventory production solutions. #DecathlonLinkedIn #DecathlonPulse #unspun #Partnership #Innovation

Today, I want to talk about Inclusion. Global Diversity Awareness Month kicks off this week, and the topic of Inclusion is going to be a focus point for Decathlon throughout the month. Inclusion is part of our recently renewed Human Fundamentals: It’s part of who we are; it’s in our DNA. At Decathlon , we believe that true inclusion means fostering an environment where different perspectives, diverse backgrounds and experiences are celebrated… We like to imagine a sports team where every individual is given the space and freedom to play their best personal game, while working fluidly as a collective in order to win together. It isn’t just about hiring a diverse workforce (though this is important), it’s about making every single teammate feel respected and understood. It’s about ensuring that everyone is seen and listened to, so that they can contribute meaningfully to common goals. We know from extensive evidence that diverse companies outperform less diverse competitors by more than 25%: fulfilled teams are productive teams. So, inclusion has to be intention, it has to be deliberate. It’s through this meaningful celebration of different perspectives that businesses both grow and innovate. At Decathlon, we’re a team of 100,000 people in 70 countries. This rich tapestry of nationalities, backgrounds and experiences is what makes us who we are. I’m proud to be a part of it. We can achieve incredible things when we open ourselves to the world and I look forward to celebrating the intentional act of inclusion throughout October. #AllIn #DecathlonLinkedIn #Diversity #Inclusion #DiversityAwarenessMonth

Did you know that up to 60% of the global workforce commutes by car each day, with some countries reaching as high as 76%? This equates to 2 billion people contributing more than 100g of CO2 for every kilometre they drive… equivalent to wiping out the impact of millions of acres of forest each year. As we kick off Mobility Week here in Europe, this issue takes centre stage. At Decathlon , we’re fully committed to helping people transition to more sustainable modes of transport in all 70 countries where we operate. As one of the largest bike manufacturers and retailers in Europe, we have both the responsibility and the privilege to drive positive change alongside the United Nations Commission’s efforts to revolutionise mobility. Small steps – like swapping the car for a bike once a week or joining a carshare – may seem modest, but when scaled globally, the impact is immense. To back our commitment, we’ve just published our Mobility Transition Pathway pledge (link below) aimed at transforming infrastructure for a less impactful cycling industry. We’re also running an internal challenge this month to inspire our teams to move more and choose sustainable transport. There is no Planet B, and the future depends on each of us. I encourage everyone reading this to challenge themselves: walk, cycle, or take public transport to work this week, next week, and every week after that! #EuropeanMobilityWeek #Sustainability #DecathlonLinkedIn

Did you know that the fastest badminton smash is 565 km/h (351.07 mph)? A Guinness World Records. What if you could bring the excitement of the world’s fastest racket sport directly into your home? Now you can… with Badminton Time! Badminton Time is perfect to practice those challenging shots and improve your game. It’s also an incredible way to get moving. The game produced and co-developed by Decathlon is now available on Nintendo Switch, and the VR version on Meta Quest will be released at the end of the year.    You can play solo or with friends, immersed in graphics that take you to wonderful locations, from the North Pole to the middle of a beautiful canyon. Best of all, you can use superpowers to make the shuttlecock invisible and lots of other exciting tricks.    Who’s ready to serve, smash and have some fun? It’s Badminton Time! #Decathlon #VR #Badminton #DigitalRevolution

Wheelchair Rugby at the Paralympic Games has come to an end 🏉 And while it wasn't the finish we hoped for, we're proud of our Decathlon Athlete, Jonathan Hivernat, for leading the French National Team to 5th place 🇫🇷 Wheelchair rugby is a sport of grit, determination, and relentless effort—a fast-paced and hard-hitting game that demands both physical and mental strength. Check out the video to learn more about this incredible sport! #Paralympics #TeamAthletes #Decathlon #WheelchairRugby

1st day of competition and 1st medal! 🥈 Congratulations to Marie PATOUILLET on winning the silver medal in para-cycling track, what a fantastic start for our Decathlon Athlete Team! We look forward to cheering on the rest of our athletes as the competitions continue. We're excited to see what’s next! #Decathlon #TeamAthletes #Paris2024 #TrackCycling #Paralympics

After a magical opening ceremony last night, the Paralympic Games are officially here! 💪 🔥 We can’t wait to cheer loudly as 8 incredible Decathlon Athletes Team step onto the global stage. Their determination and spirit inspire us all 🌟 Let’s come together to support and celebrate every triumph, every challenge, and every moment of these remarkable Games. Are you ready? #Paralympics #Paris2024 #Decathlon #TeamAthletes #ReadyToPlay

Did you know that our team at Decathlon designed the outfit for the final torchbearers of the Paris 2024 Games? ✨ Witnessing this outfit shine during the Opening Ceremony and accompanying the last torchbearers to the Olympic lightning was a moment of immense pride for all of us. Watch the video to hear our talented designers share the behind the scenes of this exceptional creation 🔥 #Decathlon #Paris2024 #DecathlonParis2024 #Torchbearer #Olympics #Flame #OpeningCeremony

I had such a fantastic time watching Judo at the Champ-de-Mars Arena here in Paris, where no match can begin or end without a bow - a true sign of respect! Judo is a martial art that involves far more than just physical prowess. It teaches the importance of mental discipline and strategic thinking, which makes it a joy to watch. What makes it so thrilling is the fact that it is never a case of ‘the strongest opponent wins’. Judo has a philosophy of ‘maximum efficiency with minimum effort’... This means that competitors look to use their opponents force and momentum against them, which is why we often see smaller opponents successfully throwing their competitors. Judo was only introduced into the Olympics in 1964 with just 27 nations taking part. Since then, it has exploded in popularity with nearly 100 countries participating this year. This is thanks to the many legends that have competed in the sport over the years, including the iconic FOUR-time Olympic Gold medalist and Captain of the Decathlon Team of Athletes Teddy Riner. Today, Teddy took to the stage and made all 100,000 Decathlon teammates deeply proud as he won yet another Gold Medal! Historic. Let’s hope for one more tomorrow in the mixed team event! In his role as Captain, he put the virtues of Judo into practice, showing strength, kindness and leadership in preparing other athletes for the Games. A huge well done to Teddy and all 372 athletes who took part in the Judo competition in Paris! #Paris2024 #Decathlon #Judo #DecathlonLinkedIn