DeepReach

Proud of our team ! Special thanks to Louis Delafon, Kévin Mathon, Ny-Antsa Raz and Tien NGUYEN for the unrivalled support to TERACT and CoSpirit Groupe

🎨 Les clés pour réussir vos créations graphiques locales ! 🎯 Vous souhaitez capter l'attention de votre audience avec des publicités locales visuellement percutantes et optimisées ? 💡 Dans notre dernier article, nous vous dévoilons comment créer des visuels qui maximisent l'impact de vos campagnes locales. De l'inspiration à la conception, découvrez les meilleures pratiques pour booster l'engagement et les conversions. 👉 Découvrez l'article ici : https://lnkd.in/gD-rVN4F Ne manquez pas l'opportunité d'optimiser vos campagnes locales dès maintenant ! #PublicitéLocale #CréationsGraphiques #AdTech #MarketingDigital #DeepReach #StratégiePublicitaire

Paris Retail Week, c'est next week ! DeepReach, représenté par Olivier Milcent en duo avec Mathieu Quillere de Locala, abordera la feuille de route d'Alliance Digitale et les solutions du marché concernant tous les sujets Drive-to-store : digitalisation de catalogue, campagnes multi-locales et mesure in-store. Rendez-vous le 19/9 à 11h00 pour cette conférence ! Inscription par ici https://lnkd.in/e6RntcnB

🌟 Farewell, MAD//FEST 🌟 What an incredible event bringing together the vibrant advertising scene of London! It was an absolute pleasure engaging in dynamic conversations with top-tier agencies like Havas UK, Publicis Groupe UK, dentsu, Interpublic Group (IPG), and many others. Our discussions with retailers and brands were equally insightful and promising. Mad//Fest truly showcased the immense potential of multi-location advertising, and we’re thrilled about the blue ocean of opportunities it presents for DeepReach. #MadFest #DeepReach #AdTech

Come and meet DeepReach at MAD//FEST 2024 from July 2nd to 4th ! Head over to our DeepReach picnic table T24 in the Marquee at MAD//Fest and chat with our experts Nam Phuong NGUYEN HUYNH and Olivier Milcent. Discover how our AI-powered local marketing technology can help you: 🎯 Target the right audience, in the right place, at the right time 🏆 Effortlessly manage multi-location ad campaigns 🚀 Skyrocket your local store visits Book a meeting with us on the link in the first comment 👇

✨ Milestone Alert: 50,000 Campaigns! 🎉 We're excited to announce that DeepReach has powered an impressive 50,000 campaigns! 🚀 This achievement highlights our dedication to innovation and the trust our clients place in us. Let's continue to change the way digital advertising is done: ⇢ Less budget wastage ⇢ Closer to consumers ⇢ More respectful of privacy ⇢ Aligned with the realities of retailers Bravo to the wonderful teams in the UK, Germany, and France for your hard work, and most of all thanks to all our customers and users (to name a few HEROIKS, Leroy Merlin, Publicis Media, Havas, ADDITI, Burger King, CoSpirit Groupe and more than 450 agencies and 2300 advertisers in Europe !!!) Meet you soon at OMR (Hamburg) and MAD//FEST (London) if you're around !

Jeff Koons, Kim Kardashian, Coraline Meylan, Roland Fiege and Olivier Milcent will be among the most inspiring people you can meet at OMR 2024, the most thrilling digital festival in Germany. And as you have more chance to meet DeepReach people and discuss multi-location advertising, here is a link to book your slot on our booth https://lnkd.in/gVK8fGVH See you in Hamburg!

C’est au tour de DeepReach de nous présenter son projet. Ils proposent des campagnes multi-locales sur mesure, transformant chaque point de vente en un pôle d'attraction unique.   Qu’en avez-vous pensé ?    #innovation #relationclient #drivetostore #business

Ready for the Netherlands 🇱🇺, Italy 🇮🇹, and Austria 🇦🇹! In a significant leap towards global reach, DeepReach is now available in the Netherlands, Italy, and Austria. This extension not only broadens DeepReach's geographical footprint but also opens a field of opportunities for advertisers and agencies eager to leverage the potential of multi-location advertising campaigns across Europe.

Retail Media in France. I was at the Retail Media Forum from The Media Leader FR in Paris yesterday, a great opportunity to get updated on the situation of Retail Media in France and see how DeepReach positions itself in the evolving adtech ecosystem. Retail Media has grown by +15% in 2022, surpassing even radio in terms of market size. While Amazon Ads accounts for 75% of Retail Media spending, a rebalancing is underway with other networks such as Infinity Advertising, Retailink by Fnac Darty, Valiuz , and Cdiscount Advertising. However, the upcoming integration of Amazon Ads into Prime Video represents huge potential for advertisers, combining Amazon shopper data with Prime Video and Amazon Marketplace media. Nevertheless, Retail Media is highly fragmented, once dominated by Criteo and now by a multitude of SSPs and players (CitrusAd, Kamino Retail...). This complexity creates a need for consolidation, and the hype is expected to reach its peak of inflated expectation in 2024. While media agencies still manage their retail media campaigns manually, they're eager to implement effective ways to reduce media trading hours, as exemplified by Datagram in analytics. But as the demand today exceeds the agencies' expertise, retail media remains quite expensive compared to other channels like Google Ads, Meta, or traditional programmatic display. Also, Retail Media presents itself as a viable alternative to third-party cookies. However, with over 120 different IDs to integrate from all SSPs, the challenge is immense to achieve proper reach, and most advertisers need to select just a part of the available publishers. In the end, Retail Media is mostly used for bottom-funnel campaigns, such as suggesting a product to shoppers when they are about to confirm their drive-in order. But the shopping experience starts earlier, on social networks, in search, and not in the retailers' inventory. Therefore, addressing geotargeted campaigns around each store, with knowledge of available products at the local level, is extremely important, just as we do at DeepReach with data providers like ARISTID Retail Technology. #RetailMedia #Geomarketing #InnovationInAdvertising