Fondamentale.

UNVEILING SPICEBOMB DARK LEATHER. 🖤 We are proud to reveal our new ad campaign for VIKTOR&ROLF iconic Spicebomb fragrance, the beginning of a an exciting collaboration with the teams at L'Oréal Luxe Fragrance Brands. In a powerfully sensual film and visual by photographer Gorka Postigo, model Nacho Penìn bares it all in an explosive sensorial face-off between dark leather and naked skin. A resolutely subversive campaign for Viktor & Rolf's new masculine addiction. Our appreciation to our partners at Cadence Image PPT4U Group for this exciting production together. Creative Director: Filippo Fornasini  Art Director: Charlotte Escande Logan Dufrene   Director: Gorka Postigo  DP: Clement de Hollogne, Michele Brandstetter de Bellesini Photographer Still Life: Massimo Bianchi  Movement Director: Adrien Dantou Stylist: Clara Grelié  Makeup: Miwoo Kim  Hair: Alexander Solthermann  Set Designer: Pauline Furman  Talent: Nacho Penìn Casting Director: Elodie BENOIT Music: PamPam Post: Cassius, A. De Pedrini S.p.A. #Spicebomb #SpicebombDarkLeather #ViktorandRolf #NewLaunch #MensFragrance #fragrancelaunch #fragrance #adagency #CreativeAgency #adcampaign #fragrancecampaign #luxurygoods

🪽 BENTLEY BECOME – UNFOLD YOUR STORY We are thrilled to unveil our latest campaign for Bentley Motors new BECOME Eau de Parfum, marking another exciting chapter in our cherished collaboration with the talented teams at Lalique Beauty SA. Crafted with a distinctive vision by the dynamic photographer/director duo The Bardos, four empowered protagonists invite us to step into a journey of ambition, courage, and self-actualization. It’s an invitation to follow the road less travelled by, a generational mantra aligned with the new Bentley manifesto. Join us on this transformative adventure. Seize the moment. Unfold your story. Creative Director: Filippo Fornasini Art Director: Cécile Mia Martin, Logan Dufrene Photographer & Director: The Bardos Stylist: Clara Grelié Hair stylist: Florian MALINGE Make up Artist: Eva Luis Set Designer: Clara Marti Talents: Elyas Aloui, Sarah Ebstein, Noah Bitumbabecko, Antoine Plainfoss #Bentley #BecomeBentley #LaliqueBeauty #Authenticity #Creativity #TrueSelf #Luxury #CreativeAgency #AdAgency #Fragrance

Chloé. THE POWER OF SISTERHOOD. 💞 We are proud to have crafted a unique influence platform for the launch of Chloé's new Eau de Parfum Intense Coty, bringing together a community of inspiring women to share an uplifting message of hope. Over the notes of "Seeds" by Camille, this remarkable gathering took place in the breathtaking gardens of the Palais Royal in Paris, leaving a lasting mark of feminine strength and elegance on the city. All together, our talents blossomed in a unique series shot by Fabien Montique and Edouard Berthelot. A huge thank you to our talented team at Fondamentale. PR for consistently delivering high-impact, innovative content that resonates across digital platforms. Creative Director: Filippo Fornasini Art Director: Cécile Mia Martin Logan Dufrene Director : Fabien Montique Photographer: Edward Berthelot DP: Philip Skoczkowski Stylist: Naomi Ollivier Hair: Alexander Soltermann Makeup: Hélène Vasnier Manicure: Delphine Aissi Talents: Valentina Siragusa, Courtney Halverson, Michelle Lin, Wendy Swan, Camille Yolaine, Sara Gimenes #Sisterhood #PRagency #InfluencerMarketing #Chloé #Fondamentale #BrandActivation #DigitalStrategy #LuxuryMarketing #ParisEvents #WomenEmpowerment

GET THE ROUGE G EXPERIENCE 💋 Last Tuesday, during Paris Fashion Week, Fondamentale. Events collaborated with Guerlain to organize an exclusive private dinner for the launch of the new Rouge G lipstick collection. 40 guests, including Natalia Vodianova, Léna Mahfouf, Balqees Fathi, Bach Buquen, and more, gathered round an elegant tablescape decked in total red to celebrate the occasion, accompanied by pianist Mattias Mimoun. Chefs Victoria Mekkoui and Iris Texeire delighted our guests with a rouge-inspired gastronomical menu. Illustrator Hossein Borojeni drew live portraits as the evening went on. Held at the iconic Le Meurice Hotel, guests were welcomed into a breathtaking Haussmannian apartment with panoramic views of the Tuileries Garden and the Eiffel Tower—setting the stage for an unforgettable night. An exceptional experience that will linger in memory for a long time to come. #fondamentale #fondamentaleevents #eventagency #creativeagency #PR #influence #luxury #guerlain #fashionweek

SILHOUETTE. THE FUTURE OF EYEWEAR. We are proud to share with you the fruit of our first collaboration with the Silhouette Group. Together with director Maxime Durand, we celebrate 60 years of Silhouette, the iconic luxury eyewear brand made in Austria. A visionary design approach, pushing the limits of lightness with innovative materials and revolutionary technological processes. From our first trip to the Austrian alps, scouting for locations in the snow with the Wexplore Productions team, to our shooting days across Linz and Vienna, creating this anniversary film for Silhouette was definitely an extraordinary experience. Creative Director: Filippo Fornasini Director: Maxime Durand DP: Johan Van Der Merwe Stylist: Rike Hemedinger HMU: Melanie Gasser Set Designer: Clemens Ritschka Talent: Táňa Doová, Faiz Mahmoud, Tobi Euler-Rolle Original Music: Even Like This Yan Pavelchuk Producers: Max Dorfner, Philip Gabriel #empoweredbylightness #silhouette60 #silhouette #austria #luxuryeyewear #luxuryglasses #eyewear #titanminimalart #designinnovation #filmproduction #anniversary #productionhouse #creativeagency

☀ TISSOT TAKES SWITZERLAND. The bestselling Seastar 1000 watch is back for a scorching summer in the Swiss riviera. Check out our new seasonal campaign for TISSOT produced by Artsphere. Creative Director: Filippo Fornasini Art Director: Logan Dufrene Director: The Bardos DP: James Coote Make Up: Cho Ai Hair: Quentin Guyen Manicure: Delphine Aissi Stylist: Glen Mban Set Designer: Studio Beriot Talent: Mili Pineiro, Hedi Ben Tekaya #watches #watchmaking #adagency #digitalagency #creativeagency #productioncompany #contentfactory  #tissot #tissotseastar #watchads #watchdaily #watchmania

🚨 NOUVELLE OFFRE DE STAGE - JOB ALERT! Avez-vous ce qu'il faut pour rejoindre l'équipe créative au sein de l'agence Fondamentale? Postulez ici: #creativeagency #digitalagency #PRagency #recruitment #joboffer #artisticdirector #jobalert

☀️ We're proud to unveil our partnership with Veuve Clicquot for the launch of the first Sun Club location, an exclusive rooftop takeover at Printemps Haussmann. On June 5th, join our influencer guests at the 7ème Ciel terrace for an immersive experience of Veuve Clicquot's solar lifestyle. Indulge in gourmet creations by Jean Imbert, savor the new white and rosé RICH cuvées, and bask in the unparalleled elegance and panoramic views. Limited access—reserve your spot now. 🍾☀️ #VeuveClicquot #SunClub #PrintempsHaussmann #ExclusiveExperience 👉 Discover more: https://lnkd.in/eQvknmnC

EYE DARE YOU 💙💚💖 We’re obsessed with our latest influencer activation for the new DOLCE&GABBANA BEAUTY era! Discover the showstopping looks created by a daring crew of 16 influencers we’ve selected and recruited on different strategic international markets. Our GENZ makeup collective has already generated more than 7M impressions. Equipped with the new “Eye Dare You” palette and “That’s my Line” long-lasting eyeliners, these DG Beauty influencers have lit up the digital realm with eye-catching content, kicking off a new wave of colorful, experimental, and inclusive makeup for Dolce & Gabbana. Many thanks to our casting director Elodie BENOIT and to our influence team (Marina Iglesias Moreno, Marie DUBROCQ, Sébastien Gouriou) for managing the creative talent of content creators that empower the vibrant community of Dolce & Gabbana Beauty. This is Fondamentale. Radical PR & Influence. #adagency #digitalagency #creativeagency #influencermanagement #influence #PR #PRagency #influenceractivation #dolcegabbana #dolcegabbanabeauty #eyedareyou #thatsmyline #contentcreation #contentfactory #makeup #beauty #luxury #luxe

WATCH ME MAKE MOVES. Introducing our new Seastar Wilson WNBA campaign. The ultimate collaboration between  Tissot SA, Wilson Sporting Goods Co. and WNBA (Women's National Basketball Association). A statement of ambition. Shot in January with talented photographer+director duo The Bardos Artsphere, this projets kicks off our partnership with Tissot SA, with new projects coming soon for their best-selling Seastar watch range. Many thanks to the Tissot team for their trust. Stay tuned for more. https://lnkd.in/eSRixzv3 Creative Director: Filippo Fornasini Art Director: Logan Dufrene Photographer: The Bardos Stylist: Glen Mban Makeup: Cho Ai Hair: Quentin Guyen Manicure: Delphine Aissi Set Designer: MANON BERIOT Talent: Mili Pineiro Corna #watches #watchmaking #adagency #digitalagency #creativeagency #productioncompany #contentfactory  #tissot #watchmemakemoves #tissotseastar #wnba #watchads #watchdaily #watchmania #wnba #Wilson #basketballhighlights