iAdvize a republié ceci
As we gear up for the 2024 holiday shopping season, we're facing the shortest one since 2019. With Black Friday rapidly approaching, the timelines are tighter, and the tools have evolved—are you ready to make the most of it? With a week less to engage customers, every interaction matters. If you can get these interactions right, you’ll be well-positioned to maximize your gains from seasonal sales events. The iAdvize platform’s data from last year’s Black Friday highlights this potential: A 56% uptick in shopper conversations—many of which were managed by AI—led to a 163% surge in transactions. These trends aren’t a blip; they’re the future of e-commerce. AI-driven, real-time interactions with shoppers will allow brands to serve and convert more customers in the shortened season. I dive a bit deeper into how you can leverage AI to maximize your online sales in the article below. #generativeAI #AI #ecommerce #BFCM