Ipsos

Explore how Ipsos collaborated with Pringles to take flight with their Super Bowl spot. Our innovative methodology, which integrates advanced research techniques, enabled Pringles to execute a memorable and impactful campaign that resonated with consumers during this major event. Watch the video to learn more. Jessica Gates, Ipsos in US, Lisa Zielinski, Pedr Howard, Nick Mercurio

Still struggling to get your ESG marketing right? This is a common challenge among many organizations. Ipsos' research across 15 markets is busting common myths about activism and reveals the truths about five distinct ESG segments providing insight on how to best approach environmental, social and governmental aspects. It shows the power of the often-overlooked middle ground that includes Passive Compliers, Discerning Realists and Willing Contributors and suggest how to approach them considering their diverse motivations and beliefs. Tatyana Chappuis

As ever, income inequality is a major concern, with 77% of people across 50 markets typically saying large differences in wealth are bad for society. However, there is less agreement on solutions. This insight comes from the most recent Ipsos Global Trends study highlighted by Jennifer Bender in Marketing Week. Check the first comment to read Jennifer's article. #IpsosGlobalTrends

On the occasion of International Women's Day, explore our global study conducted across 30 countries in partnership with the King's Global Institute for Women's Leadership at King's College London. The study reveals a decline in anti-equality sentiments, although young men and women show differing views on the issue. #IWD2025 #GenderEquality

⚡ Ipsos will have a strong presence at the Market Research Society (MRS) Annual Conference on 11 March, with several colleagues presenting and chairing sessions to share their expertise: ◼️ Maya Ilic, Beccy Stamp: ‘Empathy in algorithms: how are AI-generated twins different to human respondents? ◼️ Colin Strong (FMRS), chairing the thought-provoking session on ‘Purpose, politics and power’. ◼️ Lucy Neiland, presenting alongside Nationwide Building Society ‘Re-imagining masculinity: an ethnographic exploration of masculinity, vulnerability and the gen z divide’. Congratulations to all for embodying Ipsos' commitment to pushing the boundaries of market research. #annualconference #mrsannualconference

Ipsos Update March is out! Love life, ESG marketing, Influence as a new era of persuasion … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Yesterday was International NGO Day! On this occasion, Ipsos foundation is proud to highlight its commitment to supporting NGOs around the world, including HIAS and its high-impact project, the Safe House in Kenya. This initiative aims to equip Safe House residents through education, wellness and sustainable development initiatives. HIAS Kenya, Nicci Mowszowski, Reena Roy Tuljaram, Laurence Nougaro Soubrane, Pierre Gaudin #IpsosFoundation #HIAS #NGOInternationalDay

Ipsos announces the acquisition of Ipec - Inteligência em Pesquisa e Consultoria, a major player in public and political opinion research in Brazil.   Ipec is recognized for its expertise in opinion polls and political analysis, through qualitative and quantitative studies, both online and offline. The company also conducts consumer studies in the areas of brand, communication, and products.    This acquisition allows Ipsos to expand its Public Affairs offering in Latin America and meet the growing demand from its clients for high quality public opinion polling in Brazil, building on its 30 years’ experience in the country. Dan LEVY, Marcos Calliari, Jean-Michel Mabon, Jean-Christophe Salles #PublicOpinion #MarketResearch

Ipsos just published its full-year results: ➡️Good profitability and cash flow generation despite slower growth in 2024 ➡️Recent acquisitions strengthening our leadership in Public Affairs and Data Analytics ➡️Continued investments in panels, platforms and Generative AI to deliver even faster cutting-edge insights to our clients. #FYResults #FinancialPerformance

Nearly half the public in 15 major countries think the world was a better place before they became so immersed in technology and digital tools. 📊 Explore the latest Ipsos Essentials infographic to uncover key insights about AI and tech https://lnkd.in/eTttkqvy