KARLA OTTO

Thoughtfully crafted in Somerset, the Commune Seymour Handwash has been awarded the ‘Best Handwash’ by Harper's Bazaar. Read more here: https://lnkd.in/eCCuqPVb

This fashion month’s rankings are in. Ahead of our SS25 Womenswear report coming out, we reveal a sneak peek into the season’s data, gathered in collaboration with our partner at The Independents, Lefty. Which brands and influencers made the top 10? Find out in our newsletter. Subscribe now and be the first to know when our fashion month report comes out.

In Paris, savoir faire meets social flair. Filled to the brim with stellar collections, soirees and viral marketing spectacles, #ParisFashionWeek continues to gain media value, growing by 39% seasonally, to accumulate $437 million in EMV (Earned Media Value), according to data by our partner Lefty. Which celebrities and brand moments dominated people’s feeds? We reveal the strategies that proved most impactful in our newsletter. Subscribe now and be the first to know key data and insights from Fashion Month.

More shows; more parties; more celebrities and more buzz: #MFW SS25 was bigger than ever, growing +68% in Earned Media Value (EMV) seasonally, reaching $250 million according to our data partner Lefty. With excitement rife, Milan’s designers capitalised on the impact of their associated circles, with crowds continuing to swarm outside of shows, shops and the hotels of key celebrity brand ambassadors. From the brands tapping into the cultural zeitgeist via strategic casting to the surprise model breaking into the top 5 influencers in a positive step for diversity and inclusion, we reveal luxury brands’ most impactful marketing tactics in our newsletter – plus we unpack the peripheral effect of K-Pop stars and how powerful their fandoms are.  Subscribe now and be the first to know key data and insights from Fashion Month.

We are delighted to share that at The World’s 50 Best Hotels 2024 ceremony in London, two of Belmond’s legendary properties have been recognised: Maroma, Riviera Maya at No.18 and awarded with the Flor de Caña Eco Hotel of 2024 whilst Mount Nelson, Cape Town ranks at No.28 and claims the place of 2024's Best Hotel in Africa.

Generating $20.9 million in EMV (Earned Media Value), #LFW stood its ground, remaining stable season-on-season, according to data from our partner Lefty. London’s EMV was bolstered by celebrity sightings, conceptual presentations and just a touch of Brat Summer. But what created the most impact online? We reveal all in our newsletter. Subscribe now and be the first to know key data and insights from Fashion Month.

Since 1958, Giacomo Milano has served as an international reference point of Milanese hospitality and fine dining. Buoyed by the values of its founder, Giacomo Milano is a culinary parlour and gathering space that offers those who visit a welcoming environment to gather amongst loved ones. Via Sottocorno is the heart of the Giacomo universe, yet their signature hospitality and warmth extends throughout the city of Milan and beyond. The Giacomo Milano Group is now represented by Karla Otto for consultancy, social media and communications.

#NYFW tripled its Earned Media Value (EMV) this season, boosted by powerful presentations, political discourse and renewed market optimism. The week saw a 208% surge in online visibility, generating a total of $132M EMV, according to data from our partners at Lefty. What strategies did brands adopt this season to boost visibility? And who are the emerging influencers to keep on your radar? We reveal all in our newsletter.

Ahead of Aaron Esh’s London Fashion Week presentation the designer and Katy England sat down with British Vogue to discuss the making of the brand’s SS25 collection. | Communications | https://lnkd.in/e9WWjFeG

We are thrilled to be included in The PR Net 100 for 2024. This recognition highlights our commitment to driving innovation, creativity, and excellence in the PR and marketing space, and we’re proud of our dedicated team who make it all possible. A huge thank you to The PR Net and the incredible panel of industry experts for this honour. Read more here: https://lnkd.in/eZjYCcDZ   #KarlaOtto #ThePRNet100