Lacoste

Born in 1933. Reinvented every day 🐊 From carefully sourced materials to final touches, our iconic L.12.12 Polo stands as a testament to the heritage and unwavering commitment that define our savoir-faire. Each stitch embodies decades of expertise, preserving a legacy of craftsmanship for generations to come. #TeamLacoste

Our intimate new underwear campaign was filmed in the heart of Paris 🐊 Immerse yourself in these stolen moments with brand ambassador Taylor Zakhar Perez. #TeamLacoste

Really appreciated the opportunity to discuss our decade-long journey of transformation and growth, the strong performances achieved in 2024, and the ambitions driving us forward with Financial Times and Le Figaro. Over this period, we have redefined our position in the market, evolving into a more premium lifestyle brand while remaining true to our heritage, our unique fashion-sport positioning, and our core values. From strengthening our distribution model to diversifying our offerings, we are continuously building a power brand that resonates across generations and geographies. Looking ahead, our ambitions remain bold, with a focus on international markets - including the US and Asia - footwear, womenswear, and fragrances. Our upcoming flagship opening on New York’s Fifth Avenue, alongside key launches, will mark an important milestone in this ongoing journey. None of this would be possible without the dedication of our teams around the world, whose commitment and creativity continue to drive our success. Keep watching for the Crocodile as there’s a lot more to come! #TeamLacoste https://lnkd.in/gWr88wsF https://lnkd.in/gbaGCmwk  

#Lacoste welcomes Taylor Zakhar Perez as underwear ambassador 🐊 The American actor, a defining figure of his generation, joins the Crocodile family. Taylor Zakhar Perez gradually made a name for himself on both the small and big screens, taking on roles that cemented his charisma and recognition. Taylor was among the prominent guests on the front row of the Lacoste Spring-Summer 2025 fashion show. At 33, the rising film star showcases his versatility by stepping into the role of underwear ambassador. Open-minded and forward-thinking, he embodies values dear to the brand, such as generosity, respect for others, and boldness. “It’s an honor to join Lacoste as an ambassador. I’ve always admired the history, legacy, and creativity of the brand, and it’s with great pride that I now carry the values of the crocodile” states Taylor Zakhar Perez. Starting January 22, Taylor Zakhar Perez takes on the role of Lacoste underwear ambassador and is part of the new underwear campaign, an intimate series captured in the heart of Paris. #TeamLacoste

Olá Trancoso! 🐊 🇧🇷 Step inside #Lacoste’s pop-up and discover a world where French chic meets Bahia’s summer spirit. The store is designed as a place of connection, featuring our iconic styles, local craftsmanship and vibrant experiences that reflect the best of both worlds. Located at Rua Carlos Parracho, 110, Centro, Trancoso, Porto Seguro (BA). Open daily from 4 p.m. to 10 p.m. #TeamLacoste

Brand Ambassador Novak Djokovic is wearing his very own Melbourne SS25 kit: a cutting-edge technology for an iconic elegance 🐊 #TeamLacoste

Introducing the AG-LT23 Ultra colorway 🐊 Engineered for peak performance, this ultra-lightweight shoe has been crafted in collaboration with tennis champion and brand ambassador Daniil Medvedev. Designed to optimize movement on all surfaces, it combines agility, stability, and cutting-edge technologies, all while showcasing an elegant design and vibrant color palette. #TeamLacoste

Celebrating the year of Wood Snake with our Brand Ambassador Wang Yibo wearing the brand new Chinese New Year Collection 🐊 Available now online and in stores in APAC countries and regions. #TeamLacoste

Happy New Year 🐊 As we enter 2025, we look forward to continuing to push boundaries in Fashion-Sport, embracing new challenges, and celebrating collective achievements. We extend our warmest wishes for a year filled with playfulness, creativity, and success to all of you. #TeamLacoste

A moment of energy, smiles, and togetherness 🐊 Our HQ teams based in Paris gathered to celebrate the holiday season at our annual #Lacoste Winter Party. A wonderful occasion to reflect on a year filled with challenges and successes. #TeamLacoste