Weekday unveils their newest creative collaboration—this time with innovative fragrance house, UNIFROM™. Flesh, fabric and fragrance converge for a fresh perspective on self-expression featuring the perfume oil, INDIGO, and raw denim pieces. The collection represents the intricate weaving process between fibres in the garments and the molecules in the perfume oil, creating a second-skin experience.
“We wanted to abstract the essence of youth, translate it from visual expansion and emotion into scent, weaving a narrative where the perfume's notes intertwine with the tactile metallic allure of denim. It's an interplay between body and fabric, where every thread, every smell, and every touch become part of the narrative.” -Alice Shulman, Design Lead Creative Initiatives, Weekday.
The limited-edition collection with Unifrom is now available at weekday.com and in selected stores.
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