Marks, part of SGS & Co

Next week is the Sustainable Packaging Coalition (SPC) Advance conference, back-to-back with the How2Recycle® (H2R) Summit in Chicago, and we're honoured to be a partner to GreenBlue Org for these events. We've got a world class team of packaging engineers on the ground through the course of the week, ready to share their knowledge and case studies on packaging sustainability. Keep an eye out for the Marks team – Neema Pourian, Jose L. Padilla, Nate Foster, Michael Macri, Christina Hughes, Katie Knapp Littlefield, and Tina DiMarco – at stand 127. More to follow on this after the event... #branddesign #sustainability #packaging #engineering

"Research shows that consumers view brands as equally accountable — if not more so — than governments in driving responsible consumption." Published in TriplePundit this week, our Group Strategy Director for Europe (and sustainability guru!), Philippa Nordberg, provides tangible examples that demonstrate how consumer packaged goods companies can lead the shift towards more sustainable behaviors, exploring: ♻️ push pull of responsible consumption 🌱 hidden (and undervalued!) benefits of sustainability initiatives 🚀 the need for business model innovation, in addition to product Click the link below to read on... _____ Marks are proud members of the Sustainable Packaging Coalition (SPC) and sponsoring the SPC Advance and the How2Recycle® (H2R) summit which take place between September 30th and October 2nd 2024 in Chicago, IL. We hope to see some of you there! #Sustainability #Disruption #Design #Consumer #Behavior https://lnkd.in/gPt6Q4Px

We may be able to anticipate our partner's needs - but we certainly didn't see this coming! Thanks for the Psychic Award, The LEGO Group, and thanks for being such amazing partners over the years. Massive congratulations to the whole team in Marks who touch our work on this account. This award is a testament to the amazing work you do day-in, day-out, year-round. WELL DONE! 👏 Tulin Albano, Kurt Kretten, Caroline Day, Rob McCarthy, Scott Park, Jessica Tobin, Danny Lye, Matt Kerr, Craig Bainton, Giuliana Rizzo (she/her), James Bell, Dave Cox, Jo Anne Angeles, Karen Leet, Rachel Jenner and many, many more... #Awards #ClientSatisfaction #BrandCreative

Are you a Junior or Mid-Weight Designer with experience in brand design? We want to see your portfolio. We're on the hunt for designers who want to flex and grow their creative muscles on some of the biggest and best global brands. Design your own destiny. Apply here: https://lnkd.in/ed49iynT We're Omni-Channel. We're obsessed by culture. Day-to-day you might find yourself working alongside colleagues anywhere in the world, in our One Global Studio, building brand worlds, designing packaging, and crafting communications that move people. For us, it doesn't matter where you live. We don't mind where you want to make your home studio, whether London or Birmingham. All that matters is that you can make it into the studio when required. For any questions, please DM Scott S. in our People & Culture department. We'll be only too happy to hear from you. Matt Kerr, Melinda Szentpétery, Richard Clayton, Donna West, Luke Simmons, Lu Clive, Craig Bainton, Andrew Baker, Bobby Brown #HotNewJob #Hiring #BrandDesign #BrandCreative #UK

THIS! A showstopper of an activation at Birmingham Airport for Cadbury's 200 Years celebration by our UK team, in partnership with CircleSquare. James Tortise says it all. Massive congrats to all involved.

"People are more skeptical of traditional marketing hype and are seeking pragmatic value from less obvious sources. A new phenomenon of brand is commanding these audiences’ attention." In this article published on ADWEEK yesterday, Bryan Goodpaster, our VP Strategy North America, introduces the If You Know You Know, "a less seductive but more discerning breed of labels slowly emerging to shake things up." Follow the link below to find out who and what they are, why they matter, and how to tap into a large, hype fatigued consumer base. Bryan's expertise lies in Forecasting and Cultural Strategy, a discipline that underpins all we do and create. So, if you want to know more about how to read and leverage culture for future brand success, DM him with your thoughts. https://lnkd.in/ezpGFJwS #BrandDesign #Strategy #Trends #Innovation #Consumers

"Films like Oppenheimer, Barbie, Poor Things, The Holdovers, and more are showing us why tension, nuance, storytelling, and cultural relevance are so impactful... When brands need to be culturally connected and convey more than claims and benefits, looking to movies and their makers can provide a great game plan for remaining relevant." What Brands Can Learn from the Art of Movie Making https://lnkd.in/eZXeSud7 Print Magazine Our Global Chief Creative Officer, Kurt Kretten, has been movie obsessed since he was a boy (credit to his dad for nurturing Kurt's passions, but also for this stunning photograph), inspiring and guiding not only his career, but also Marks' trajectory. No, we're not taking on the likes of MGM or Netflix, but we are embedding culture and storytelling into all we do, finding those nuanced, powerful tensions that create relevant, timely and impactful brand experiences (more on that from Gauthier Boche this summer). So, before cracking on this morning, read Kurt's latest op-ed in Print Magazine–some brand building inspiration with a dusting of tinseltown magic to accompany your morning brew. #BrandDesign #Storytelling #Movies #Culture #Tension

One of the most valuable ways we can contribute towards solving the most perilous issues of our time as a creative services business is to help our clients meet their sustainability objectives. That’s why we’re investing in our sustainability capabilities across the board, and in particular our Engineering and Industrial Design disciplines.      The increase in products and single use packaging represent a huge challenge to the climate and environment, insidiously polluting our planet and wastefully depleting our precious natural resources. Our sustainability specialists are on a mission to help shift our ways of consumerism towards a waste-free and carbon-conscious future.    Our Global Head of Engineering Neema Pourian calls for FMCG companies to self-disrupt in this month’s FMCG CEO Magazine, framed through the lens of companies, brands and products that are thinking forward and thinking differently to build towards a more sustainable future. https://lnkd.in/eCupf6_v   Have a read and DM Neema if this piques your interest.    Marks are proud members of the Sustainable Packaging Coalition (SPC) and sponsoring SPC Advance and the How2Recycle® (H2R) summit which take place between September 30th and October 2nd 20204 in Chicago, IL. We hope to see some of you there! #Sustainability #Disruption #Design

🇺🇸 Happy Birthday, America!!! This 4th of July we’re celebrating with Real American Beer, brought to you by the one and only Hulk Hogan!   💪 Hulk’s on a mission to bring people together, one beer at a time, and what better day to unite over a tasty brew than on Independence Day?   Our team didn’t hesitate to jump in the ring to take on the challenge of bringing this brand to life - from packaging to in-store, fleet designs and social toolkits - in time for the all-important summer season.   🍻 Massive congratulations to our team, our clients at The Real American Beer and our colleagues at SGS & Co who all channeled their inner Hulkamaniacs to ensure this iconic brand hit the market in just a couple of months.   👀 Keep an eye out for Hulk Hogan himself, as he tours the U.S. this summer, bringing Real American Beer to a store near you.   Cheers to the bars and stripes. Yeah, brother!   Terri Francis, Conrad Lisco, Chad Bronstein, Hulk Hogan, Rob McCarthy, Tina DiMarco, Kurt Kretten, Caroline Day, Andrew Heller, Anthony Swaneveld, Scott Park, Robert Di Clemente, John Somerville, Jessica Tobin, Daniel Polsinelli, Chase Priest, Trevor Lo, Ian Matheson, Chad Olson, Ryan MacEachern, Alex Bruner, Jenn P., Dubinia Nieforth, Jamie Ward, Donny Moening   #IndependenceDay #RealAmerican #Beer

😋 ❤️ Disrupt your cravings and treat yourself well, with Well Market! ❤️ 😋 🚀 Recently launched in CVS, Well Market has an extensive range of crave-worthy snacks that fuse health and wellness benefits with moreish flavors. “Walking that tightrope between the visual language of functional nutrition and mainstream snacking was a satisfying creative challenge.” Nic Lama, Group Creative Director, Marks 💡✍️ Building an approachable and optimistic personality through the brand mark, backed with vibrant segment colors cues fun and flavor. At the base of the pack, the clean, white undulating banding draws from the language of science to cue nutritional expertise whilst providing a unifying stage for wholesome product photography that captures each key ingredient in all its natural glory. Thanks to our partners at CVS, Bryan Killiany and team, for putting their trust in us to deliver another awesome collaboration. And to our stellar Marks team, for all their hard work. Yael Karni, Jim Adorney, Joe Huber, Mykala Hayes, Layne Rumpke, Jordan Wright #BrandDesign #PrivateBrand #HealthAndWellness