McLeuker

From circularity to digital innovation, brands are redefining their business models to align with sustainability, longevity, and value-driven consumption. But how do you choose the right path? 👗 In China and France, the regulations, consumer expectations, and technology are evolving fast, brands that embrace innovation will define the future! ♻️ #sustainablefashion #fashionbusiness #circulareconomy #fashioninnovation #ethicalfashion #slowfashion #chinamarket #luxuryfashion McLeuker

🌳💧🌱 If you don't like something, change it. Investors want to see the numbers, the potential clients want to see the successful case studies, the business partners want to see the brands you have been working with which gives you credit. What if the brands don’t have it all? That means either you’re suffering, or you have the creativity. Otherwise, things only get worse. In this case, how can brands hang on there longer than the others? How do you know your ideas or business models are worth it to get a try for longer which means you will suffer more, and you are not sure where it's gonna go. How brands know the sales will break through the noise, the designs will be shining? How can fashion suppliers know the brands will source from you? What makes you special? What makes you stand out in the market? That’s the answer you have to figure it out, otherwise you will not get any potential audiences as you’re not sure where the values are. Plus, the geopolitical uncertainty, the global tariff increasing and economic slowing down, fast fashion continue to grow, and the consumers are continuing to shop for those fast fashion brands. What’s the opportunity for the sustainable fashion brands and suppliers? The future is there. The answer is there. For good isn’t enough as many companies aren't putting sustainability in the priority in the coming years instead the profitability of financial statements. So what’s the risk and opportunity? If you take a look at the number, the sustainable fashion market share is increasing but suffering. If you take a look at biodiversity, climate and waste, you know how to do the right thing, but the consumers and realities aren’t that simple, same goes business models, the actions are always the fact and the reality check. Sustainability doesn’t like math. They clearly have the result 1+1=2, perhaps you will find them 1+1>3, depending on what you see. ♻️ Profitability is the priority for the business models. In the meantime fashion for good, sustainability and biodiversity are great to dive into, and it’s a must. Once you set up the brands with the impact mission, all you need to do is figure out its profitability and possibility. Struggling with impact and probability? No one knows the clear answer yet. So you do not need to panic, all you need to do is drop me a line. Why? We’ve the better answer for your circular economic answers, plus the profitability answers for your Chinese market. You lose your luxury and quiet markets in China, you won’t lose the sustainable fashion market in China, or the rest of the world. 🦄 Everyone works in this sector, they’re trying to figure it out and make it happen. And we’re the one there for you. No one knows better than us about the sustainable fashion in between Chinese and French markets. Not sure where it's gonna go? Not one knows but we’re in the movement to see that happens. 👠 #sustainablefashion #circulareconomy

China’s luxury and sustainable fashion market is evolving at a pace the global industry can’t ignore. A new generation of consumers is shaping demand—one that values exclusivity, cultural storytelling, and conscious consumption in ways the industry hasn’t seen before. 💧🌱🌳 Understanding them requires more than trend-watching; it’s about decoding their mindset, values, and purchasing behaviors. Who’s ready to build a strategy that speaks their language? #luxuryfashion #sustainablefashion #chinamarket #genzchina #fashionbusiness #luxurybranding #circulareconomy #fashionmarketing

The pressure is mounting across the fashion ecosystem. Designers battle creative and financial constraints, while suppliers navigate volatile costs and shrinking margins. The cycle is tightening, but the industry can’t afford to stand still. 👗 What shifts will define the next chapter? #fashionbusiness #supplychain #sustainablefashion #circularfashion #fashiontech #innovation #futureoffashion #designstrategy

AT THE END OF THE DAY, NOTHING MORE THAN A QUOTE. #QUOTE

👗 Repair services are expanding in luxury retail, resale is scaling beyond niche markets, and circular design is shifting from innovation to expectation. But what happens when these are no longer alternatives—but the standard? Brands pushing boundaries in innovation, traceability, and purpose-driven circularity are shaping the industry’s next chapter. Those who rethink design, production, and consumer engagement will set the new standard, turning sustainability from an option into an expectation. 🤝 Looking to integrate these strategies into your business? Let’s explore how we can work together for your French and Chinese fashion businesses. #fashionfuture #sustainablefashion #circularfashion #fashioninnovation #fashionbusiness #resale #fashionmarketing #supplychain #fashionretail #materialinnovation #consumertrends #fashionindustry

Launching a fashion business comes with uncertainty. The market shifts, consumer behavior evolves, and sustainability expectations grow stronger. If you're doubting your plan, it’s not a sign to quit—it’s a signal to refine. 👗 Fashion businesses that succeed are those that pivot when needed, align with real market shifts, and build resilience into their strategies. Uncertainty isn’t failure—it’s an opportunity to build a stronger foundation. 👉 Where do you see the biggest challenge in your fashion business plan? Let’s discuss in the comments! #fashionbusiness #sustainablefashion #fashionstrategy #brandgrowth #circularfashion

In sustainable fashion, a great value proposition resonates because it speaks to people’s values, not just their wallets. It connects on a deeper level, creating a sense of purpose and belonging. 🌱 The secret? Understand your audience’s motivations, be transparent about your journey (including the challenges), and create genuine emotional connections. Offer quality and longevity, backed by a story that people feel proud to support. In today’s crowded market, an authentic value proposition can be the reason someone chooses your brand. Which of these insights resonates with you the most? 💡 #valueproposition #sustainablefashion #brandstorytelling #ethicalfashion #impactdriven #fashionwithpurpose #consumerconnection #innovationinfashion #consciousfashion #responsibleconsumption #fashionstrategy #sustainability

Everyone says storytelling is key, but what if you don’t have a story? Or just an idea that hasn’t taken shape yet? The truth is, storytelling isn’t the first priority when launching a brand. If your product is good enough, your customers will tell the story for you. The media will shape it around you. Instead of forcing a narrative, focus on what really matters in the early stage—product, audience, and consistency. What’s been your biggest challenge going from 0 to 1? Let’s discuss! #fashionstartup #independentbrand #brandbuilding #fashionmarketing #sustainablefashion #fashionbusiness #genzfashion #brandingstrategy #digitalfashion #fashiondesign #productdevelopment

How are European sustainability regulations seen in China? 🌿 With new regulations like EPR, CSRD, CSDDD, ESPR, and the Green Claim Directive reshaping the European fashion landscape, also the world, questions arise: How are these policies perceived in China, and What's their real impact on textile and clothing exporting countries? 🌱 Many Chinese brands and suppliers do not like it and do not see it as an opportunity instead at a cost but they will implement them if it’s a must, because they won’t lose their clients in the European market. China manufacturers acknowledge the shift toward stricter regulations but often see them as a burden rather than an opportunity. Compliance with extended producer responsibility (EPR) laws means higher costs, and smaller factories are particularly vulnerable. The Corporate Sustainability Reporting Directive is demanding detailed data on supply chain sustainability. For China suppliers, this translates into new reporting systems, training, and audits—challenging but necessary for maintaining partnerships with European brands. The Corporate Sustainability Due Diligence Directive places accountability for environmental and human rights issues directly on brands. China suppliers worry about being penalized for systemic challenges, such as forced labor concerns or outdated infrastructure. The Ecodesign for Sustainable Products Regulation will force Chinese suppliers to rethink materials, durability, and recyclability. While this encourages innovation, it demands significant investment—something not every factory can afford. China-based exporters appreciate the clarity and credibility this directive aims to establish but are wary of being blamed for inaccurate claims made by downstream partners. The regulation will test trust and transparency across supply chains. While challenging, these regulations could lead to a positive transformation in China manufacturing, pushing factories to adopt cleaner practices and innovate. However, without financial and technical support, there’s a risk that smaller exporters will be excluded from global value chains. For China textile and clothing exporters, it’s both a challenge and an opportunity to redefine their role in the global fashion ecosystem. What’s your take? Can China suppliers meet these new demands, or will this divide the global fashion supply chain? 💡 #sustainablefashion #textileindustry #csrd #epr #csdd #greenclaims #espr #supplychaintransparency #fashionmarketing #ethicalfashion #circularfashion #fashionregulations