MINT

🎥 Watch MINT lighting up Times Square 🎥 Our amazing US team is expanding and will continue to lead the way in Advertising Resource Management #ARM from the heart of New York City! 🗽 Let us know if you would like to know more about how we are bringing #AI and #Automation to the advertising workflow and check out mint.ai Matthew Greenhouse, Clara Falxa, Lorenzo Larini, Federico Salvitti, Jarrod Wilson, Matthew Giardelli, Josh Casarona #EmpowerHumanThinking

🏐 ✨A historic moment for Vero Volley, proudly supported by MINT! The team secures its first-ever Champions League victory, showcasing excellence and ambition on the international stage. 🌍 In this exclusive video, we spotlight Arthur Szwarc, the Canadian opposite who has been a key part of the team over the past few years and a driving force behind this remarkable achievement. #ARM #AI #Automation #DigitalAdvertising

🚀 Join us for another exciting Brand Innovators event, hosted by Porsche AG! Our own Josh Casarona, Head of Customer Success, will be moderating an insightful fireside chat with Ray Killebrew, Head of New Product (ID, CX, and UX/UI Design) Cabin Experience at Gulfstream Aerospace. 📅 Thursday, November 21 🕝 2:30 PM EST 📍 One Porsche Dr, Atlanta, GA Don’t miss this opportunity to explore cutting-edge perspectives on marketing innovation. Click here to learn more and join us ➡️ https://lnkd.in/ga5_kUyk #ARM #AI #Automation #DigitalAdvertising

Key Insights from the OWM Summit 2024: Navigating the Future of Marketing! 🚀 Last week, we attended OWM Summit in Berlin which we also support as a member of the supporting circle. It was fascinating to engage in so many insightful conversations and discuss advertiser needs in an evolving marketing landscape. These are our key takeaways: 🔍 Reach Despite Fragmentation is Crucial According to Susanne Kunz, the OWM Trend Barometer revealed that reaching target audiences and resolving fragmentation in the advertising ecosystem are top priorities for OWM member companies today. 💡Shifts in Ad Investments - Companies are increasingly opting for short-term and flexible advertising investments. - 82% of respondents expect stable or increasing investments in the near future. 🎥 Growth Areas to Watch - Online video, CTV/ATV, and retail media are expected to see significant growth soon. - A notable 74% of companies cited artificial intelligence as an important topic in marketing. 📈 Efficiency is Key Two-thirds of OWM member companies prioritize efficiency in their budget allocations. Automation can help here. 🌐 CMO Panel Insights In an insightful panel discussion, Susan Schramm (CMO Motel One Group), Heiko Klauer (Country Marketing Manager IKEA Germany), and Tim Alexander (CMO Deutsche Bank), moderated by Giuseppe Fiordispina (OWM Board Member | Marketing Director CUPRA Deutschland & SEAT S.A. Germany), discussed what makes marketing successful. Overall, the statements reflect the complexity and changing demands for a consistent, cross-channel customer experience, where technology and employee empowerment play central roles. It is crucial to balance performance marketing and long-term brand building to maintain the balance between short-term success and long-term brand consistency. Many thanks for the great conversations and we are looking forward to embrace the upcoming changes and seize new opportunities together with brands and agencies alike. #ARM #AI #Automation #DigitalAdvertising OWM - Organisation Werbungtreibende im Markenverband

🤖 APIs & AI Agents: The Power Duo Shaping #Martech’s Future 🤖 APIs are unlocking the potential of AI agents, enabling smarter, more connected ecosystems in Martech. From enhanced automation to real-time insights, learn how APIs and AI agents are driving the next era of marketing innovation. 🌟 Dive into the full story in our latest blog post ➡️ https://lnkd.in/dtZv76Yn #ARM #AI #Automation #DigitalAdvertising

Exciting news! The third episode of our MINT | Eyes On series, in partnership with Engage, is now live! In this episode, Carlo A. De Matteo, co-founder and Chief Operating Officer of MINT, delves into the game-changing power of generative AI and automation within advertising. Tune in for insights on: ⚫ Beyond the Basics: The real impact of conventional automation on modern advertising; ⚫ AI in Action: Real-world applications empowering ad professionals; ⚫ Breaking Barriers: Key challenges in AI adoption and implementation; ⚫ The Next Frontier: Understanding AI agents and the rise of hybrid media teams. Don't miss this deep dive into the fusion of human thinking and AI capability. Experience the future of advertising – watch now! #ARM #AI #Automation #DigitalAdvertising Alessandra La Rosa

In an insightful interview with youmark.it, Paolo Massimiliano Sivo, Senior Sales Director at MINT, dives into the evolving marketing landscape where CMOs are challenged to achieve ambitious goals with shrinking budgets. This "New Era of Less," a concept championed by Gartner’s Ewan McIntyre, is redefining how marketing leaders approach growth, technology, and innovation. Read more in our latest blog post ➡ https://lnkd.in/dgdDU8DN #ARM #AI #Automation #DigitalAdvertising

Explore valuable insights from the latest panel featuring Federico Salvitti, VP of Growth at MINT, at the Brand Innovators’ AI & Digital Innovation Summit during Advertising Week in NYC. Hosted by Amazon Web Services (AWS), this session delved into how AI trends are reshaping brand strategies. Federico was joined by: • Kevin Ching, SVP of Advertising, Retail & Restaurants, Placer.ai • Joseph Janus, Global CEO & CMO, WeSC • Chelsey Susin Kantor, Co-Founder and Co-CEO, brand.ai • Moderator: Jeanniey Walden, CMO, RITE AID 📽️ Watch the video to explore what’s next in marketing and discover key strategies shaping the industry ➡️ https://lnkd.in/d3MnzzEa #ARM #AI #Automation #DigitalAdvertising

Moments that Matter 🌿 Catch a glimpse of our Volunteering Day with Pandora Cooperativa Sociale! In this video, the MINT team embraces the power of gardening, working alongside Fondazione Eris community members to plant not just seeds, but meaningful connections. Our gratitude goes out to everyone who shared their stories with us— together, we’re cultivating a garden of resilience and growth! #ARM #AI #Automation #DigitalAdvertising

Salvatore Internullo dives deep into the transformative power of AI and automation in one of the latest episodes of Programmatic Pulse podcast by Sentient Talent. Highlighting the importance of adapting to these technologies in daily operations, Salvatore explains how they are reshaping roles across sales, marketing, and advertising. As traditional business practices evolve, learning to work seamlessly with AI is becoming essential. Thanks to Sean Halpin for having us! Check out the full episode on Spotify ➡️ https://lnkd.in/dKAU58UA #ARM #AI #Automation #DigitalAdvertising