MINT

MINT and Vero Volley: United Again by Human Values! 🏐 🤝 #ARM #AI #Automation #DigitalAdvertising

In the age of AI, marketing is being completely reimagined! On the final day of our AI & Digital Innovation programming at the Marketing Leadership #BISummit hosted by Amazon Web Services (AWS) during Advertising Week in New York, we featured an incredible panel of experts: Placer.ai’s Kevin Ching, MINT’s Federico Salvitti, brand.ai’s Chelsey Susin Kantor, and WeSC’s Joseph Janus. Guided by their moderator RITE AID/Thrifty Ice Cream’s Jeanniey Walden, they delved into how AI trends are revolutionizing brand strategies, from enhancing personalization to driving smarter customer insights. 📢SUBSCRIBE to our Brand Innovators On Stage YouTube Channel! Stay up to date on all the best stage content!: https://lnkd.in/ev-8_iMX #Marketing #Innovation #MarketingLeadership #Leadership #AWS #AmazonWebServices #Adweek #AdvertisingWeek #AdWeek2024 #NewYork #NYCommunity #Tentpole #AI #DigitalInnovation #DigitalMedia #AITech #Day4 #Placerai #MINT #Brandai #RiteAid #ReimagingMarketing #AITrends #BrandStrategies #WeSC

🚀 Advertising Week Day 3: Exciting stories from marketing leaders driving change and community engagement! 💫 Memories of Cracker Barrel: Celebrating community by sharing and listening to cherished moments. When brands connect authentically with their audiences, they create a lasting impact that transcends products. 🏉 National Football League (NFL)’s Strategy for Future Fans: The NFL is stepping up its game by engaging younger and more diverse audiences. Sarah Bishop highlights the push for inclusive experiences through flag football, while Javier Farfan shares how the NFL leaned into local cultures, like experimenting with Brazilian streaming and collaborating with soccer celebrities. The lesson? Being a marketer today is like being a master storyteller and community builder. 👟 Saucony's Impact: Joy A. is making waves with the NIL initiative by partnering with nurses who run “a marathon a week” on the job. This campaign isn't just creative—it's meaningful, highlighting the power of aligning brand values with the real lives of their customers. 🛏 Mattress Firm: Sam Bennett shares insights on keeping promises to clients and the role of creative campaigns in driving business impact. Their “Nana Sleeps Hot” campaign is proof that humor, backed by data and insights, can win hearts and minds. 💡 What’s your favorite example of a brand telling a powerful story that goes beyond just selling a product? #ARM #AI #Automation #DigitalAdvertising #BrandStorytelling #Marketing #NFL #CrackerBarrel #Saucony #CommunityEngagement

The words of Hasan A., CEO and Founder of Redmill Solutions Ltd, on the partnership with MINT: “MINT’s approach to connect the different steps of the Advertising Resource Management cycle complements our vision to offer clients one single source of truth for their advertising data. This combination of both organizations’ solutions has been highly demanded to increase efficiencies and relieve the pressure of ongoing fragmentation in marketing operations. The results will be greater visibility, better data governance and increased speed to launch campaigns that yield better performance.” We’re thrilled to join forces to provide a game-changing, end-to-end solution for advertising workflows, from media planning to campaign execution: read the full announcement on ExchangeWire → https://lnkd.in/excqxcUQ #ARM #AI #Automation #DigitalAdvertising

Performance Marketing World has featured us as one of the top adtech tools! 🚀 Fueled by our partnership with Redmill Solutions Ltd, we have been recognized for our innovative solutions that enhance data-driven marketing and campaign efficiency. Ready to see how MINT is transforming the adtech landscape? Discover more about our cutting-edge approach and how we’re shaping the future of advertising in this exclusive article ➡️ https://lnkd.in/dUKF9yJs #ARM #AI #Automation #DigitalAdvertising

Day 2 at Advertising Week Reflections: Powerful Insights from J.P. Morgan, ETS, and The Female Quotient! Today was packed with thought-provoking discussions: ✨ Michelle Froah (ETS) and Rebecca Jami (The TARA Group) shared how leadership has evolved—empathy is key, and traditional reviews no longer work. Instead, Work Sessions (as opposed to presentations) highlight problem-solving skills are more impactful. Embrace reverse mentoring—learn from everyone, whether it’s your team, your kids, or people in different roles. Watch out for FOBO—Fear of Being Obsolete. Staying relevant means constantly growing and evolving. 💥 The Female Quotient, led by the powerhouse Shelley Zalis, was a burst of energy and inspiration. Shelley’s movement is unstoppable, driving change and rewriting the script of what leadership looks like. Excited for what’s next! #Leadership #Transformation #Adweek2024 #FemaleLeadership #ARM #AI #Automation #DigitalAdvertising

📊 Discover how to manage advertising budgets more effectively and increase efficiency with Advertising Resource Management #ARM! Join Tristan Ougier, Country Manager France at MINT, and Emilie Fluteaux, Digital Marketing Budget Performance Manager at Air France-KLM, at the Digital Leaders Summit by lesBigBoss. 📅 October 9th 🕒 15:00 🚀 Gain insights into best practices and strategies for optimizing your advertising spend and improving performance with ARM solutions. Don’t miss this use case session! #ARM #AI #Automation #DigitalAdvertising

Day 1 at Advertising Week—Insights & Inspiration! Incredible conversations and learnings from some of the industry's brightest minds: 🔷 Matthew Fantazier (Kenvue) humorously pointed out how most of the cross-functional work is now done via conversations. Perhaps this highlights the need for better orchestration and documentation, reinforcing the value of platforms like mint.ai where the workflow drives collaboration and decision-making. 🔷 Stacy Taffet (PepsiCo) talked about brand transformation. It’s about balancing control over touchpoints and driving relevance—building a Center of Excellence (CoE) to bridge left-brain analytics with right-brain creativity. The marketer as a General Manager mindset, with solid P&L knowledge, is essential! 🔷 Danielle Sporkin (Ferrero) shared insights on cross-functional collaboration and digital transformation, connecting fragmented media networks and streamlining strategies to optimize spend and impact. 🔷 Lina Polimeni (Eli Lilly and Company) emphasized the power of empathy, expanding their brand value beyond healthcare to lifestyle and the meaning of a healthy life. 🔷 Gregory Friend challenged us to rethink consumer trust. Why are people increasingly comfortable with AI-driven content and interactions in the Journey? Because AI is performing better than expected! Excited to see where Day 2 takes us! #Sustainability #ARM #AI #Automation #DigitalAdvertising #MarketingTransformation #Adweek2024 #Innovation

📢 We’re excited to be in New York for a week full of innovation, insights, and connections at Advertising Week New York! From October 7-10, MINT will be at the center of the action, showcasing how we’re driving the future of digital marketing, AI, and automation. Here’s where you can find us: • Advertising Week at The Penn District: Meet us at The Female Quotient Equality Lounge to explore the latest trends in digital marketing and automation. • Brand Innovators Marketing Leadership Summit: Our VP of Growth, Federico Salvitti, will be speaking at this exclusive event, hosted at the AWS Office. • Cocktail Hour: Let’s unwind and network at Winnie’s Jazz Bar, located in the Refinery Hotel, on October 7 from 5:30 PM to 7:30 PM. We can’t wait to connect with you and explore how we can elevate your marketing strategies! #ARM #AI #Automation #DigitalAdvertising

🌍 Sustainability at the UN CMO Forum: Key Insights & Case Studies 🌍 At the recent United Nations CMO Forum in NYC, held during the UN General Assembly, the spotlight was on making sustainability initiatives measurable and impactful for business leaders. 🌱 Here are the key takeaways: 🔹 AI & Sustainability: AI’s role in programmatic media needs visibility, control, and integrity to build long-term trust, not just short-term engagement. 🔹 From Profit to Purpose: We’re moving from a profit-centric model to one focused on People, Planet, and Prosperity as interconnected forces. 🔹 Case Study Centric Approach: The most powerful way to secure support from CEOs and investors is by showcasing real-world case studies that connect aspirational sustainability goals with tangible business results. The bottom line? Case studies are not just examples; they’re the stories that win over the boardroom and secure the funding to drive meaningful, long-term change. Let’s continue leveraging AI and innovation to power sustainable growth. 🌍💡 Rupen Desai of Una Terra, Andisa Ntsubane CM (SA) FCXP (CX-I) of Vodafone, Sue Allchurch of the United Nations, Dan Thomas of Foundation for the Global Compact, Abhinav Kumar of Tata Consulting Engineers Limited, Khensani Nobanda CM (SA) of Nedbank, Chris Leong of Schneider Electric, Tatiana Moraes de Oliveira Ponce of Natura, Melissa Fleming of the United Nations, Douglas Peterson of S&P Global, Stephanie Jacoby of Diageo and Krisi Madi of UN Women, Claudia Kirwald, Eugenia Zalis of Mondelēz International and Marc de Swaan Arons of the IRG, Carlos Jose Fonseca of US Banking Alliance, Federico Salvitti. #Sustainability #ARM #AI #Automation #DigitalAdvertising