Opti Digital

🚀 We’re proud to be pioneers of the cutting-edge, story-like ad format. A virtuous circle: This unique format delivers a fresh user experience and high performance for both publishers and advertisers. 🪄 How does it work? Our innovative technology creates a new bid stream, shaping traffic and enriching requests with addressability data to offer brands premium inventory with exceptional user attention. Compatible with all IAB standards and delivering high CPMs, it’s become one of the leading bid adapters in the market! This format delivers an average 10% revenue lift. Don’t miss out on this trend—why not give it a try? https://lnkd.in/eEXQ7SQV #AdTech #Innovation #UserEngagement #adformat

Publishers, we are heading to ExchangeWire's ATS London on September 11! 🇬🇧 Our CRO Olly Aulakh will be attending this event that brings together 600+ industry leaders for a day of insights and networking. With 60+ expert speakers, it's a goldmine of strategies and innovation. 💡 Want to meet our AdTech expert? Feel free to set up a time right here: https://bit.ly/3TexHPL #ATSL24 #AdTech #DigitalAdvertising #Networking

As the summer comes to an end and we all return to the office with fresh energy, it's the perfect time to gaze into the future of #adtech. We're curious: which strategy will be your top priority next year? 🤔 Is there another one that comes to mind? Comment below, and let's discuss! Understanding tomorrow's challenges today helps us craft smarter strategies and maintain your position in the market. #AdTechTrends #DigitalAdvertising #Innovation #UserPrivacy #AI #UX

May we have your #attention please? 👀 It is likely that you have seen the topics of “attention metrics” doing rounds lately. But why is the industry shifting from the traditional viewability metric to attention? And what are the benefits of incorporating them into your strategy? Our guide provides an answer to these questions and much more! 📘 To download it > https://lnkd.in/e9WQJBmj #AdTech #AttentionMetrics #Viewability

Success Story 📈 (English below) Comment concilier performance en RTB, Core Web Vitals et RGPD ? C'est le grand défi que nous relevons pour vidal.fr, ressource incontournable en France pour les informations sur les produits de santé. Avec plus de 12 millions de visiteurs mensuels, préserver l’expérience utilisateur du site est, qui plus est, un point essentiel dans cette collaboration. Grâce à notre script publicitaire léger (300 Kb) et notre approche qualitative en matière de monétisation, nous optimisons la diffusion publicitaire (hors domaine santé) sur les contenus grand public de @ VIDAL tout en maintenant ses performances Web et sa conformité avec les règlementations en vigueur. Découvrez l’intégralité de notre cas client : https://bit.ly/3XsnNgc ——— How do you reconcile RTB performance, Core Web Vitals and GDPR? That's the challenge we tackled for vidal.fr, France's leading resource for information on healthcare products. With over 12 million monthly visitors, preserving the publisher's user experience is an essential part of this collaboration. Thanks to our lightweight advertising script (300 KB) and our qualitative approach to monetization, we optimized the ad distribution (outside the health sector) of @VIDAL's consumer content, while maintaining its Web performance and compliance with current regulations. Read our full case study: https://bit.ly/3XsnNgc #AdTech #Publicité #UX #CWV #Monetisation #Santé

OPTI DIGITAL #TEAM Today, we would like to welcome Ingrid Rives! 🙌 Ingrid takes care of different publisher accounts, making sure everything is working to its optimum level and providing recommendations, as well as collaborating with team members from different departments. 😁 Thank you for all of your hard work, Ingrid! #AdTech ##TeamGrowth

Are you looking for methods to revv up your monetization strategy? 🤔 Don't know how to break the ceiling? At Opti Digital, we offer AdTech solutions tailored to boost your earnings, streamline your operations, and optimize your website. But don't just take our word for it – test our wrapper on your site for free! 🎯 Connect with us today and join the many publishers who have transformed their monetization strategy with Opti Digital! https://bit.ly/4dP9Ii7 #AdTech #DigitalAdvertising #Monetization #FreeAudit #RevenueGrowth

According to a study by EMARKETER, audience segmentation is so important that 62% of marketing professionals cite it as one of their top priorities 🫡 By working with us, you will unlock laser-focused segments that will maximize your revenue! Test the Opti Digital wrapper for free and start benefitting from our addressability strategy now! 👇 https://bit.ly/3M4bAaT #Addressability #AdTech #Monetization #FirstPartyData #AudienceSegmentation

You have too many data sources which makes it hard to keep track of your media's ad performance? Well, our real-time analytics dashboard provides a wealth of information to help you visualize your main metrics in just one place! 🚀 Our powerful tool provides you with: - Real-time analytics about your audience and their consent to targeted ads. - Live data about your advertising income and ad performance to analyze your monetization. - Google ranking insight to measure and optimize your SEO. And much more! 😎 Want to test it out for yourself? Get started for free now! 👉 https://bit.ly/3M4bAaT #AdTech #LiveAnalytics #Monetization #AdPerformance #CoreWebVitals #RealTime

Success Story 📈 Serving over 80 million fans every month, Sportskeeda is a global leader in sports and esports content. With an already high-performing ad stack, Sportskeeda sought new revenue growth opportunities that allowed them to maintain their user experience. The Opti Digital ad format quickly helped them reach their goals by ranking in the top 3 bidding partners! Our engaging ad format is a unique display format that attracts premium campaigns and promises improved interaction. For more results, download the full case study here 👇: https://bit.ly/3SHsDTH #Digital #Innovation #AdTech #RevenueGrowth