OUTERCRAFT

SAVE THE DATE Inscription https://lnkd.in/e8FEimtZ Karim LALLOUCHE Human First Consulting HFCo #healthcare #caredesign #innovation

kilow s’arrête chez OUTERCRAFT ce jeudi 18 et vendredi 19 ⚡ Réservez votre essai au départ de l'agence ici https://lnkd.in/eWmP_vkZ Si vous ne connaissiez pas La Bagnole, c'est par ici https://lnkd.in/ez7Z5m4p

Welcome to our latest branding project > Joinsteer The automotive industry is entering an era of transformation, presenting an opportunity for Joinsteer to redefine the landscape. The goal was to communicate the potential of powerful digital technology, combining the codes of traditional luxury and automotive heritage with the modernity of gaming and entertainment. Based on immersive 3D visuals, Joinsteer transports users to a universe where everything is possible: finding secret passages in front of the Villa d’Este for an escapade into Iron Man’s cave, or choosing a car among the most exquisite configurations for a unique experience enriched with cultural anecdotes about the historical models of each brand. The brand acts as a personal coach, engaging its audience to achieve today what they thought possible in 10 years, through motivating and directive content. The Joinsteer logo, symbolized by an eagle soaring high, embodies the brand’s unique technology, which tackles clients’ dreams with determination, while paying homage to the automotive heritage through the animal figure. Strategy, Branding, and Art Direction: OUTERCRAFT Graphic design : Elise Auger Animation and 3D visuals: andre taylforth Sound Design: polaire audio Web Development: Dernier Cri Marketing and Communication: FRED & FARID

Let's kick off an exciting week with the launch of a fresh brand! Only 1 day to go ⚡

It has taken 2 years to finally be able to present you with this exciting piece of work. Only 3 days to go!

The awaiting is over ! The Hydrobike is here ! The purpose of this key concept, reaching new opportunities to make the discovery of the coast and lake environment ever more accessible Discover the full story around this project here https://lnkd.in/eBua3Ywm OUTERCRAFT #decathlon #productdesign #industrialdesign

▶ The Hydrobike, a key concept that embodies a vision for the future. The HydroBike is a pedal-powered watercraft of optimal efficiency. Its broad platform allows for a variety of activities, from play for the youngest to camping or fishing. Modularity and safety are ensured through complete functionalization, from the seat to the pedals to the steering and storage systems. Inflatable floats guarantee light weight, easy repairability, and convenient storage, while the rotomolded platform ensures recyclability and local industrialization.  The HydroBike allows for dry travel, offering a new experience of nautical mobility, ideal for urban environments as well as natural water bodies. ▶ An Investment for #Circularity The HydroBike project is a proof of concept for the functionality economy. The goal is to offer an experience without requiring a purchase, thus promoting price accessibility without compromising quality. Designed for rental, the Hydrobike is a value catalyst for rental ecosystems. This economic model directly influences the product design, which must meet the constraints of both the user and the professional: attractiveness, durability, repairability, and optimal storage. DECATHLON and OUTERCRAFT thus aim to set an example to encourage a transformation in the sports industry. ▶ The HydroBike is more than a concept; it is a vision for the future of nautical mobility and the sports economy. DECATHLON and OUTERCRAFT seek to inspire other market players by sharing their research work to engage the entire market in positive evolution. This project is also a key tool for the brand, guiding the evolution of its current product ranges in terms of #eco-design and #environmental impact. Discover the full story here >> https://lnkd.in/eBC25-E3

We are thrilled to release THE HYDROBIKE CONCEPT! Decathlon , determined to erase the boundary between land and water, introduces its latest forward-thinking concept: the HydroBike. This innovation aims to democratize access to nature while staying ahead in the transformation of their business model. Recognizing that paddle sports are often inaccessible to less experienced individuals, the brand's design teams have decided to create a new inclusive nautical experience through pedaling, an activity familiar to all. The goal is to expand the space for practice and exploration, ensuring safety while marveling. Discover more here https://lnkd.in/eBC25-E3 Through workshop sessions involving the design teams of both companies, this strategic alliance allowed the brand to conceptualize and materialize its vision in record time.  The combination of OUTERCRAFT's skills in strategy, industrial design, and prototyping with Decathlon 's expertise in nautical sports and innovation forms a highly potential team that has already proven itself with other products such as the Electric Foil or the Surfboard 100 range, a best seller in the surf market.

Let's kick off the week with a fresh dose of innovation. Get ready for tomorrow! Decathlon x OUTERCRAFT

Only 3 days left! Decathlon x OUTERCRAFT