Sparks

The unparalleled success of Taylor Swift’s Eras Tour offers brands valuable insights, demonstrating how immersive musical experiences can deeply engage audience emotions, cultivate a sense of belonging, and ultimately foster long-term loyalty. In a recent article for shots, Sparks’ Chief Experience Officer, Robin Lickliter, and other ad experts discuss how brands can leverage the power of live music events. Check it out: https://bit.ly/3xXBycC #BrandExperience #TaylorSwift #ExperientialMarketing

Step inside this year’s Netflix #FYSEE, where industry professionals and guild members gathered to immerse themselves in the streaming platform’s top-contending series. #NetflixFYSEE #experientialmarketing #PoweredBySparks

Sparks' Adam Charles discusses the 5 essential steps to boost your team's success in his latest article for Fast Company. From fostering open communication to setting clear business goals, these strategies will energize your team and eliminate obstructive practices. Read more: https://lnkd.in/eitBBj73

Last night we ended day one of the UK Creative Festival with cocktails and conversation about how we can support and nurture young talent in the creative industries. Thank you to all who came along to discuss a topic that is at the heart of the Creative Circle Awards and the amazing work that Jeremy Green and Dina Green do. Special thanks to our amazing panel moderated by Jo Jackson. Olly Rzysko Regina Atienza Tom Skinner and Rebecca Strickson. ❤️ #brightsparks #brightsparksatsunset Sparks

Sparks' Scott Carmack and Kevin Kunde will be attending RetailSpaces in Scottsdale, AZ this September! RetailSpaces is an experiential retreat for store development + design leaders. Check out the event details here: https://bit.ly/4cyVpy0 #RetailSpaces #retail

Sparks EMEA is partnering with the UK Creative Festival and Creative Circle Awards in Margate! On July 10th, #BrightSparks at Sunset will feature a panel moderated by Jo Jackson, discussing how industry leaders can elevate new talent through innovative education, emerging platforms, and personal branding. #SparksEMEA #poweredbysparks

Sparks is proud to announce that we have recently been featured on not one, but two of Event Marketer's lists for top event agencies in the experiential industry: The Fab 50 and the Top 100 It List. Read more: bit.ly/3W6lTko

For the first time ever, Amazon presented alongside broadcast networks during the Upfronts. The event, created in partnership with SALT PRODUCTIONS, brought together Amazon’s sales teams and customers with the goal of positioning Amazon Ads as a scaled video player. Attendees were greeted at Pier 36 with an outdoor Amazon Cinema marquee, an 80' concession stand, and content activations before being ushered into the Amazon theater for a fast-paced 70-minute presentation featuring surprise celebrity moments. Freeman Company

What a night! Our Happiest Hour event with Upworthy at Cannes Can: Diversity Collective Inkwell Beach celebrated generosity and authentic connections in brand engagement. Industry leaders shared inspiring stories, and guests enjoyed engaging conversations, small bites, and signature cocktails. Thank you to everyone who joined us in making this evening unforgettable. Let’s continue to foster meaningful brand engagement through kindness and generosity! #HappiestHour #CannesLions #PoweredBySparks

Our teams are excited to announce that the Sparks and Freeman Company EMEA agency teams have combined to form Sparks EMEA! This expanded network, with offices in London, Paris, Berlin, and Amsterdam, will be spearheaded by industry leaders Adam Charles, Jason Megson, and Marianne Vendelbo. Under the creative vision of Trin B., our VP Executive Creative Director for EMEA, Sparks EMEA is set to elevate creativity across the region. With this expansion, Sparks combines global reach with local expertise to create unforgettable brand experiences. Learn more: https://bit.ly/3VTOhq8