Prime Target

🌍 How do businesses choose the right markets for international expansion? At the recent SIDO Best Practices and Training Forum 2024, trade experts Michael Hubbard (North Carolina), Leonyl Ortiz-González (Puerto Rico), and Tatiana Miron (Prime Target) shared invaluable insights on market selection. Their key takeaway? Success comes from data-driven strategies and proactive decision-making. To start, North Carolina presented a real-world case study of export market selection of a healthtech company which offered insights into the cooperation between the US states and Prime Target. 🇵🇷 Puerto Rico’s Promoexport presented their export planning program. Currently, their market selection services have a focus on neighboring and culturally close countries, and are seeking to understand how other states and service providers view the process. Prime Target continued and presented their active market selection process and method, helping companies avoid costly mistakes and optimize their global strategies. Tatiana Miron, Christelle Maffre, Paul Grossman, State International Development Organizations (SIDO), Economic Development Partnership of North Carolina (EDPNC) Departamento de Desarrollo Económico y Comercio   #PrimeTarget #InternationalExpansion #MarketSelection #GlobalGrowth #DataDrivenStrategy #SIDO2024 #ExportPlanning

Exciting and promising participation from the Prime Target USA team Christelle Maffre Paul Grossman at the SIDO Best Practices Forum and Training Forum! We kicked off with a team-building and preparation workshop at the stunning Arches and Canyonlands National Parks, followed by an engaging session with state representatives and EDOs. We introduced and trained them on how to integrate Prime Target's market ranking reports into their export programs. Prime Target is open for business and ready to empower U.S. companies to export more effectively by helping them select the best markets! #primetarget #marketselection #internationaltrade #goglobalwisely

We’re proud to announce that Prime Target will be attending this year’s State International Development Organizations (SIDO) Forum in Salt Lake City. As experts in global market expansion, we are eager to explore new ways to help U.S.-based businesses tap into international opportunities. This event is a prime opportunity for us to share our innovative approach to international market selection, connect with government trade representatives, and collaborate on solutions that enhance SMEs capabilities to select their best export market. At the conference, our team will be offering insights on how market selection can empower American SMEs and an exclusive behind the scenes look at Prime Target’s cutting-edge market selection tool. We can’t wait to engage with industry professionals and state-level leaders to discuss the future of international trade. Be sure to follow along as we share key takeaways from this important event! 🌍 #SIDO #InternationalTrade #Investment #MarketSelection #BusinessGrowth #GlobalCollaboration Tatiana Miron, Paul Grossman, Christelle Maffre, Charly Caudoux, Marcus Moreau-Johnson

Selecting your best export market : Tips for success 🚀 (for trade agencies and exporters) In the complex world of international trade, trade development agencies are increasingly attuned to the importance of selecting lucrative export market(s) in order to produce higher ROI for the exporters that they serve. Some agencies rely on passive methods which come with significant risks. Other agencies take active approaches that significantly increase the likelihood of successful market entry. This article aims to shed light tips for success to trade agencies when advising client exporters which international markets to pursue. Find the link here 👉 https://lnkd.in/dRn3GJaR Go Global. Wisely #MarketSelection #International #PrimeTarget #TradeAgencies #Export Tatiana Miron, Charly Caudoux, Paul Grossman, Christelle Maffre, Marcus Moreau-Johnson, Lotfi Tabet-Aoul, Akhtolkhyn URKYEN

Still struggling with your decision whether you should grow your local market share or go global? Why not read the article by smartcompany and get the ispiration you need from the Australian furniture brand IconByDesign 👇 https://lnkd.in/dWqeeeNM

🌍 “It’s no good trying to be everywhere at once”, says Matthew Talbot, COO of Laura James , a successful British home and garden furniture company. 🌍 At Prime Target, we believe that entering too many markets at once can be risky. It may seem tempting to expand rapidly because it can offer growth opportunities. International expansion should be approached with caution and careful planning to avoid overextension and the associated risks. Based on research, an SME struggles to develop more than one or two markets per year. It’s essential to strike a balance between expansion and maintaining the quality and focus of your core business. The two main risks are the risk of financial difficulties and inability to gain a sustainable market share. Laura James experienced this during her international development: “The business was trying to do everything all at once, with no systems or data. We were in France and Germany, but we’ve retracted out of those locations because we’ve found we gain more by focusing our efforts in one or two regions. Our focus is the UK and Ireland. Ireland grew 130% last year, although it's not a big part of the business we want it to be. We're planning to grow 100% again this year.” Here is the link to the full article 👉 https://lnkd.in/dZFhju_Z To be able to focus on one or two markets, you have to select them. It involves researching potential markets, assessing the risks and rewards, and making a strategic decision about which markets to enter. It allows you to focus your marketing efforts and resources on a specific country and customers who are most likely to purchase your products or services. Prime Target’s Market Ranking Report can help you evaluate the market potential of 5, 10 or 20 countries simultaneously, and identify new export markets with the highest potential. Go Global. Wisely. #PrimeTarget #Export #GoGlobalWisely Tatiana Miron, Charly Caudoux, Akhtolkhyn URKYEN, Lotfi Tabet-Aoul, Marcus Moreau-Johnson, Paul Grossman, Christelle Maffre

Friday Lunchtime Fun: Prime Target Team Bonding Over Mölkky At Prime Target, we believe that strong teams are built on more than just hard work and dedication. Taking time to relax, have fun, and bond as a team is essential to maintaining a positive and productive work environment. This Friday, we decided to switch things up and engage in a little friendly competition during our lunch break by playing Mölkky. For those unfamiliar, Mölkky is a Finnish throwing game that combines elements of bowling and horseshoes. It’s easy to learn, highly engaging, and perfect for fostering team spirit. As soon as the clock struck noon, we headed out to the courtyard, Mölkky set in hand, ready for an afternoon of laughs and The sun was shining, and the weather couldn't have been better for an outdoor game. Lotfi Tabet-Aoul Charly Caudoux Akhtolkhyn URKYEN Victor David Paul Grossman Christelle Maffre #primetarget #goglobalwisely #teambuilding

Welcome to Prime Target Akhtolkhyn URKYEN we are lucky to have you as our newest intern 🌏

👋 Hello tout le monde ! Je suis ravi de vous annoncer que je débute une nouvelle aventure dans les bureaux parisiens de Prime Target, en tant que Junior Business Analyste. J'ai hâte d'évoluer aux côtés de Tatiana Miron et Charly Caudoux pour les 6 prochains mois et ainsi de valider mon master en International Business au sein de la KEDGE Business School Paris. ___________________________________ 👋 Hello network ! I'm delighted to announce that I'm starting a new adventure at Prime Target's Paris office as a Junior Business Analyst. I'm looking forward to working alongside Tatiana Miron and Charly Caudoux over the next 6 months, as I complete my Masters in International Business at KEDGE Business School Paris.

Happy Fourth of July to all our partners in the United States! 🎉 🇺🇸 As we celebrate this day of freedom and independence, we extend our gratitude for your continued trust and collaboration. Here's to the spirit of innovation and partnership that makes our journey together so remarkable. Happy Independence Day! Go Global. Wisely. #PrimeTarget #IndependenceDay #GoGlobalWisely Tatiana Miron, Charly Caudoux, Paul Grossman, Christelle Maffre, Marcus Moreau-Johnson, Lotfi Tabet-Aoul, IBG Global, State International Development Organizations (SIDO), VEDP International Trade, South Dakota Trade