Swapcard

Are you ready to take your events to the next level? Swapcard's State of Event Engagement report reveals groundbreaking insights into how event organizers and exhibitors can maximize success. Dedicated to C-levels, event directors, sales, and marketing professionals, this report is based on data from over 2000 trade shows, exhibitions, and conferences with 2.5 million participants. It sheds light on underutilized strategies and blind spots in event engagement. Key insights from the report: 1. Pre-event momentum: Networking and lead generation peak before the event even begins. 2. Exhibitor lead generation: 75% of lead generation actions do not involve badge scanning. 3. Missed ROI: Exhibitors miss out on over 60% of attendee outreach due to unaccepted connection requests. 4. AI impact on networking: AI recommendations can increase connection requests by 47%. Want to learn more about how to optimize your event engagement and how you compare to other events your size? Download the full report now ➡ https://hubs.ly/Q02QYJrZ0 #eventengagement #eventtech #leadgeneration #networking #AI

Is badge scanning really the best way to generate leads? Many organizers have long held this belief. But what does the data actually say? After analyzing data from thousands of events, we found: 🔹 Badge scanning accounts for only 25% of all leads; it’s not the primary driver we thought it was. 🔹 Online booth visits and sponsored sessions generate over 50% of leads, making them a must-have for your lead generation strategy. 🔹 Exhibitors who sponsor at large trade shows can increase lead gen by up to 750%—that’s a huge ROI boost! Explore these findings and more by clicking the link in the comments. Did any of these findings surprise you? We’d love to hear your thoughts on driving lead generation at your events in the comments below! #Tradeshows #DataDrivenEvents #EventEngagement #Conferences #EventLeadGeneration

At Swapcard, we analyzed over 9 million networking requests across trade shows and conferences to identify the key trends shaping the future of event networking. Here are the top 3:

Looking to maximize networking at your next event? Swapcard’s analysis of over 9 million networking requests across trade shows and conferences reveals key strategies to help you succeed: 🚀 Digital connections are taking the lead: Online networking now makes up 67% of all interactions, signaling a strong shift to digital-first networking. Event platforms and apps can leverage this to create more flexible, accessible connections. 🚀 Event size drives engagement: Networking activity surges with larger events—a 127% increase for large trade shows and an 80% boost for large conferences compared to smaller ones. Bigger audiences mean more opportunities for valuable connections. 🚀 Pre-event engagement is critical: Over half of networking happens before the event starts. This is a prime opportunity for organizers to connect attendees early and set the stage for meaningful interactions. Want more insights and strategies? Download the full report to see all the latest trends shaping event networking and attendee engagement. Link in comments!

The countdown has begun ⏳ Join us tomorrow for the session "Event engagement gaps & lessons from 2.5M attendees", airing at 2:00 pm CEST (Paris) and 2:00 pm EDT (New York). Emma Lomas, Global Head of Account Management at Swapcard, and Arnaud Nouchy, Chief Customer Officer at Swapcard, will share key trends in event engagement and show how to boost exhibitor ROI, improve lead generation, and maximize engagement at every stage of the event. Save your spot (link in the comments)!

Did you know that 75% of lead generation does not involve badge scanning? Next week, Emma Lomas, Global Head of Account Management at Swapcard, and Arnaud Nouchy, Chief Customer Officer at Swapcard, will share this and other insights on how you can: - Avoid common blind spots and pitfalls as an event organizer - Boost exhibitor ROI to ensure re-bookings - Help exhibitors increase lead generation by up to 750% - Leverage AI to enhance event networking - Maximize engagement before, during, and after your event Save your spot today (link in the comments)!

Discover 7 event engagement findings from 2000 events & 2.5M attendees👇 #EventManagement #Tradeshows #Conferences #EventEngagement

Want to boost attendee engagement and improve event outcomes? Here are 3 data-driven strategies you can implement to increase engagement at your next event: 1️⃣ Open platforms early: Events that provide early access see up to 10% higher user activation rates. 2️⃣ Leverage AI for networking: AI recommendations can boost connection acceptance rates by up to 200% at trade shows and 65% at conferences. 3️⃣ Maximize post-event engagement: Up to 12% of networking and 8% of lead generation occurs after the event concludes. Discover these insights and 4 additional strategies in our latest infographic. 📥 Download link in the comments below! #EventManagement #Tradeshow #Conferences #EventEngagement

Back from Barcelona feeling inspired, energized, and challenged! 💡 As the official tech partner of PCMA's Convening EMEA, we were honored to power the digital experience onsite through PCMA+. A huge thank you to the PCMA team and everyone who made this event such a success. We’re excited to continue supporting the innovation and passion that make our industry thrive! 💚 PCMA, Jaime Bennett, Josephin van Waasen, DES, Jane Governey, Megan Culligan, DES, Lorin Lassán, Chris Haddow, Giulia Ferrero, Giulia Graffi, Robin Herzog, Irene Montes Rueda PCMA EMEA 🚀

What if the key to transforming your events was hidden in the analysis of 2,000+ events and 2.5 million attendees? Join us to explore key findings from the latest Swapcard report, “State of Event Engagement”, and learn how to enhance event engagement by avoiding common organizer pitfalls, leveraging AI for improved networking, and maximizing engagement before, during, and after your events.