The Big Whale

🔴 2024 marked a transformative year for The Big Whale, with significant growth and innovation. As the crypto ecosystem evolved, we built strong foundations for our future while navigating market complexities 💫. Key developments included the rise of restaking, BTC-Fi, tokenized markets, and institutional adoption through ETFs and major corporate initiatives. These trends highlighted the critical need for reliable, actionable insights in this dynamic landscape. At The Big Whale, we've built a trusted media platform based on paid subscriptions, powered by transparency, innovation, and community engagement. Here's what we achieved in 2024 🫡: 💥 Revenue Growth: +117%, increasing from €208K in 2023 to €451K in 2024. 👉 Client Base Expansion: Institutional clients grew from 18 to 59, including major names like Societe Generale, Visa, Groupe Crédit Agricole, KPMG, Sia Partners and BNP Paribas. 👉 Event Revenue: Quadrupled to €217K, driven by our Deep Dive breakfast events that simultaneously strengthened engagement and funded marketing efforts. 👉 Audience Reach: Increased by 63.5%, with SEO overtaking Social Media as the leading channel in Q4. By the end of the year, we were averaging 7.25M monthly reach. 2024 also marked the launch of Whalee robot 🤖, our AI-powered market insights tool, which now serves over 300 monthly users. Our shift toward institutional offerings and regulatory focus has stabilized B2C revenue at €61K while setting us up for future growth. 🚀 What’s Next in 2025? 2025 is set to be a pivotal year as we expand our reach, introduce new products, and pioneer an entirely new way for readers to engage with media. Our key initiatives for 2025: 👉 Research Growth: Expanding our analyst team for deeper blockchain and tokenomics coverage. 👉 Data Innovation: Launching new onchain analytics tools and actionable dashboards. 👉 Global Reach: Expanding presence through major events in New York, Paris, and key financial hubs including London, Singapore, and Hong Kong. Our most ambitious project is developing a DeFi-based subscription model, leveraging blockchain technology to align reader and media interests: For Readers: Instead of monthly fees, subscribers deposit USDC into a secure vault that generates yield to fund operations while retaining ownership of their funds and earning media equity. For Media: This model puts readers at the center, using Morpho Labs' infrastructure to ensure transparency and sustainability. Traditional media models based on ads and centralized control no longer serve readers effectively. Our innovative approach creates a direct, transparent connection between media and audience. With our success in 2024, we're now positioning The Big Whale as the leading resource for companies and professional investors in the digital asset space. The Big Whale Team 🐋.

🔐 Web3 security takes the spotlight at Forum InCyber 2025! On April 2 in Lille, we’re co-organizing the Web3 Security Summit (W32S) with Forum INCYBER Europe (FIC), bringing together top minds in Web3 & cybersecurity to tackle growing threats and build stronger defenses ⛓️🛡️ With the support of Coinbase & Orange Cyberdefense Don't miss it! 📅 Full lineup, program & registration 👇 https://lnkd.in/ehautRim

🇨🇭 Geneva Deep Dive—Final Call! In 48 hours, we’re bringing together crypto & finance leaders to discuss institutional adoption of crypto in Switzerland and the path forward 🔹 Exclusive insights from industry experts 🔹 High-level networking in an intimate setting 🔹 Actionable takeaways on the future of crypto finance Last seats available👇 🗓️ March 19 🕣 8:30 am 📍 Geneva

For our next Deep Dive Breakfast in Paris, we’re teaming up with The Blockchain Group, the first publicly listed Bitcoin treasury company in Europe 👀 From risk management to long-term strategy, we’ll explore how companies are integrating BTC into corporate finance and what this means for the future 💡 🗓️ March 27 🕣 8:30 am 📍 Paris Seats are limited 👇

🥐 Deep Dive Breakfasts are where crypto & finance leaders cut through the noise, exchange insights, and connect with the right people. This March, two cities, two major topics 👇 🇨🇭 Geneva | March 19 – Unlocking Crypto’s Potential in Switzerland 🔹 Supported by Bitwise Europe (formerly ETC Group) 🎟️ Secure your spot: https://lu.ma/qb9tspal 🇫🇷 Paris | March 27 – How Companies Are Adopting BTC as a Financial Strategy 🔹 Supported by The Blockchain Group 🎟️ Secure your spot: https://lu.ma/vnmp9q12 📢 Both events will be held in French 🇫🇷

How are companies leveraging BTC in their financial strategy? 🤔 Our next Deep Dive Breakfast in Paris, supported by The Blockchain Group, gathers experts to explore the opportunities, challenges, and broader impact of Bitcoin in corporate finance💡 🗓️ March 27 🕣 8:30 am 📍 Paris Make sure to get your seat!👇

🇨🇭 Deep Dive Geneva: Meet the Speakers How can Switzerland drive institutional crypto adoption? Hear from top experts in banking, investment, market data, and crypto—all in French 👇 Ronald Richter | Bitwise Europe (formerly ETC Group) Romain Braud | Arab Bank (Switzerland) Ltd. Jérôme Bailly | Crypto Valley Association Anastasia Melachrinos | Kaiko Take your seat 👇

🇨🇭 Unlocking Crypto’s Potential in Switzerland We're glad to have Bitwise Europe (formerly ETC Group) as the main sponsor of our next Deep Dive Breakfast in Geneva! A leading provider of institutional-grade crypto ETPs, they are helping drive institutional adoption of digital assets. Make sure to secure your seat👇

Banks and neobanks are bringing crypto investments to their customers—but not in the same way 👀 Lydia Solutions uses Bitpanda Technology Solutions’ white-label solution for easy integration 👌 Revolut & Trade Republic go in-house for full control 🧐 What are the pros and cons? Find out in our latest report👇

🇨🇭 Our next Deep Dive Breakfast is coming to Geneva ! Join us and Bitwise Europe (formerly ETC Group) for a high-level discussion on Switzerland’s institutional path to unlocking crypto’s full potential. 🗓️ March 19 🕣 8:30 am UTC+1 📍 Geneva Seats are limited! 👇