We opened a dedicated VEJA corner at "Le Bon Marché" in Paris a few months ago. Like a 19th-century Paris where everything is in motion, we wanted to change things: we went from a dedicated single shelf, to an entire VEJA space. We draw the 3D designs, handpicked the materials with one idea in mind: a place that reflects VEJA’s style. This space is unlike anything we've done before. We usually work with angular spaces, but this one is circular. So, we adapted everything – the displays, seating, even the cash register to be round. For the displays, we collaborated with craftsman Romain Guillon. He uses mud waste from construction sites, combining it with straw, water, and other materials. He even creates his own custom tools, making his work unique. Le Bon Marché 24 Rue de Sèvres 75007 Paris #VEJA #sneakers #architecture
VEJA
Commerce de détail d’habillement et d’accessoires de mode
Paris, Paris 117 808 abonnés
Organic cotton / Amazonian rubber / Fair trade / Made in Brazil / Social inclusion
À propos
Organic cotton / Amazonian rubber / Fair trade / Made in Brazil / Social inclusion Stores: New York, Paris, Bordeaux, Berlin, Madrid, London
- Site web
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http://bit.ly/3PjAkx2
Lien externe pour VEJA
- Secteur
- Commerce de détail d’habillement et d’accessoires de mode
- Taille de l’entreprise
- 201-500 employés
- Siège social
- Paris, Paris
- Type
- Société civile/Société commerciale/Autres types de sociétés
- Fondée en
- 2004
- Domaines
- Fair-Trade, Ecology, Social Enterprise, Fashion, Footwear, Sportswear, Accessories, CSR, Supply Chain, Ethical Trade et Transparency
Lieux
Employés chez VEJA
Nouvelles
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The Venturi made with Alveomesh Alveomesh is a technical fabric made out of recycled polyester. It brings breathability, flexibility and lightness to the shoe. ➡️ https://lnkd.in/eaHMBuFw #VEJA #sneakers
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Few months ago, we released the Condor 3, our post-petroleum running shoe. A lot of testers tried it out and talked about the comfort, performance or the durability of this pair. A lot of different opinions sparking the question: does the Condor 3 truly live up to the hype? The answer with Katherine Louie from Forbes Vetted who tested the Condor 3 ➡️ https://lnkd.in/eCEuCE8p #VEJA #sneakers #forbes #running
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New Volley styles in Suede Our suede is tanned in Brazil without using any dangerous or prohibited chemicals, with a focus on minimizing water usage. To protect from light rain, the suede is treated with PFC-free water-repellent oils. ➡️https://lnkd.in/ezKRhdp8 #VEJA #sneakers
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Today, the materials used to make running shoes are 99% plastic. Not the Condor 3. Our purpose with this pair was to mix performance with bio-based and recycled materials. Learn more about our running shoe ➡️ https://lnkd.in/dCQf76T #VEJA #sneakers #running
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"I chose this place for its beauty and openness to nature. The moment you enter this house, you feel good there. Everything seems extremely simple, yet everything is meticulously studied." Emma Cottin Image Manager at VEJA. The idea behind this photoshoot was to showcase the AW24 VEJA collection and capture every detail of each pair. That's why we chose "La Maison Louis Carré" which matched everything we looked for: a cozy space with natural light & wooden elements. Designed by Finnish architect Alvar Aalto, La Maison Louis Carré is the only building he created in France in the late 1950s near Paris. It was the final home of Louis Carré, a major post-war art collector, which is a French Historic Monument since 1996. #VEJA #sneakers #photoshoot #aw24
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"It is possible to track our food miles, our air miles – but what about our fashion miles?" British Vogue exposes the environmental impact of shipping clothing long distances, especially due to fast fashion. At VEJA, we decided to ban transporting our sneakers by plane. Learn more about it here: ➡ https://lnkd.in/g3wjtAAR Article by Emily Chan #VEJA #sneakers #article #britishvogue #fashion
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Buying less, repairing more Last month, we organized a workshop at the General Store, our sneaker repair temple to teach students how to care for their clothes and sneakers. Too many of us throw away shoes & clothes. But there are other alternatives; And that's what we wanted to teach them, giving them cleaning and repairing tips to extend the life of their clothes and sneakers. #VEJA #sneakers #workshop #paris
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We are joining Vitra on a residency in Germany, Belgium and The Netherlands. VITRA, a Swiss company founded in 1950, goes beyond being a simple furniture brand. They are curators of design. This collaboration came up from both sides at the exact right time, where both brands thought about the same approach: offering long-lasting products. Someone from VEJA contacted VITRA, and just a few days later, they contacted us with the same idea! They invited VEJA to join their VITRA Circle Stores in 3 locations. Find VITRA Furniture alongside unreleased VEJA sneakers and a cobbler station for shoe cleaning and repair at: 📍Vitra Campus Weil-Am Rhein (until August 31st) 📍Vitra Circle Brusssels (until December 31st) 📍Vitra Circle Amsterdam (until December 31st) #VEJA #sneakers #VITRA
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