With Their Eyes

In the heart of Saudi Arabia, a land where perfume is more than a luxury—it's a tradition, we find ourselves immersed in a world of rich, woody fragrances adorned with gold. This is a realm where the aroma tells a story of opulence, history, and the lavish use of scents. But how can international perfume brands establish a foothold in a country renowned for its own exquisite fragrances? The key lies in understanding the local consumer, particularly the younger generation, whose scent preferences, behaviors, and aspirations in life are pivotal. 🔍 Deep Dive into Local Insights: To resonate with Saudi Arabia's vibrant market, it's crucial for international brands to delve deep into the local culture, understanding the unique perfume behavior, preferences, and life aspirations of its people. The younger audience, with their pulse on global trends yet deep respect for tradition, represents a dynamic segment eager for perfumes that encapsulate both worlds. 🌐 Bridging Traditions with Global Flavors: The challenge and opportunity for international brands lie in offering products that are not just fragrances but narratives that intertwine the rich Saudi heritage with the cosmopolitan flair of global trends. It’s about crafting a scent that echoes the luxurious woodiness and golden allure typical of Saudi preferences, yet appeals to the global palate. As we explore the intricate dance of tradition and modernity, let’s embrace the opportunity to infuse international perfume offerings with the unique essence of Saudi Arabia. It’s more than just marketing; it’s about crafting a scent that becomes a bridge between cultures, a token of shared aspirations, and a testament to the enduring allure of Saudi Arabia's perfume legacy. #PerfumeIndustry #SaudiArabia #InternationalBrands #ConsumerInsights #MarketingStrategy

🌙 Exploring Saudi Arabia during Ramadan has been a unique experience - conducting fieldwork with home visits at midnight and premium cosmetic market explorations at 1 AM. Living life at night reveals a vibrant side of Saudi culture, truly embodying the essence of Ramadan. #FieldWork #SaudiArabia #Ramadan

LES RISQUES DU METIER - When fieldwork in India turns into a big colored water fight. Happy Holi !!! #ResearchIndia, #BeautyIndia, #HoliFestival

A fantastic scouting trip for the ARTE documentary took us through Beijing, Xi'An, Zhengzhou, Anyang, and Nanyang. Thrilled to engage with top-notch Chinese experts in Social Sciences.