Water Sports Center, Decathlon a republié ceci
CEO @ Decathlon | Board Member | Keynote Speaker | LinkedIn Top Voice
Today marks an unprecedented moment as we finally launch the Decathlon Yulex100 - the world’s first-ever wetsuit made using 100% certified natural rubber. This is a major breakthrough because it emits 80% less CO2 compared with neoprene foam. Years of in-house development, alongside Yulex LLC, went into cracking the code to create this first-of-its-kind innovative wetsuit. We’ve started with our junior wetsuit because it accounted for the largest quantity of wetsuit sales in 2023, but this is just the beginning… We’re dreaming of a neoprene-free future. Bit by bit, we want to reduce the use of neoprene from as many of our watersports products as possible, as quickly as possible. We're committed to reducing our impact on the planet through our innovative, high-quality products and the Yulex100 is a major step forward for us in our conception of wetsuits. Check out the campaign video below, created solely using surf cams that were already in place on beaches… practical and beautiful! Liz Bui #Decathlon #Yulex100 #Innovation #naturalrubber