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French business leaders have an overwhelmingly positive view of Germany. According to a Bpifrance survey, 99% of them hold a favorable opinion, compared to 77% of the general public, with over a third expressing a very positive image of the country. 🇫🇷🇩🇪 What exactly do French companies value in their German counterparts? 1️⃣ Value for money 2️⃣ Product and service innovations 3️⃣ Digital technology 4️⃣ On-time delivery and flexibility All these points are important to French companies, and can be an advantage for their SMEs or intermediate-sized entreprises for a collaboration, to combine with their own strengths, whatever the professional relationship between the two countries. 🤜🏼🤛🏼 And you, what's your image of Germany? #france #germany #businessexpansion

🚀 Rejoins notre premier Live Webinaire : Comment réussir son Go-to-Market en Allemagne 🇩🇪 ! 🚀 Tu es CEO, Country Manager, ou responsable du développement dans une startup et tu vises le marché allemand ? 📈 Rejoins notre premier webinaire et découvre comment préparer ton expansion en Allemagne comme un pro : - Secrets du marché 🇩🇪 - Défis et pièges à éviter - Plan d’action en 5 étapes pour réussir 💡 🎓 Pour qui ? - Startups et scale-ups SaaS B2B (Série A+) - Fondateurs, CEOs, Growth Managers… Ton hôte : Avec plus de 25 ans d’expérience et 60+ projets accompagnés, Andrea a aidé des scale-ups comme Deepki, Evaneos, Malt à réussir leur implantation en Allemagne. Avec l’équipe Wyngs, on t’aidera à élaborer ta stratégie et à éviter les erreurs fréquentes ! 👉 Inscris-toi maintenant pour un plan d’action clair : https://lnkd.in/gF6QNa7t

🌍 Considering expanding your business to Germany? 🇩🇪 Here are 4️⃣ essential tips to minimize risks and ensure lasting success! 🚀 ⬇️ International expansion offers incredible opportunities, but it also comes with significant challenges. To ensure a successful expansion, it's crucial to follow a structured and thoughtful approach. Here are four key tips to help you minimize risks while maximizing your chances of success in Germany: 1️⃣ Go slow to go fast: Don’t rush into multiple markets at once. Focus first on Germany to understand the local nuances, refine your strategy, and avoid costly mistakes. 2️⃣ Know when to pivot: Markets change rapidly. Monitor trends, be ready to adjust your strategy, and stay flexible to respond to shifts. 3️⃣ Adapt your assets: Localize your content for Germany, considering cultural and linguistic preferences. What works in France might not work across the Rhine! 4️⃣ Work with a local: Someone who knows the ins and outs in your sector in Germany can offer valuable insights and facilitate key introductions, helping you establish your network quickly. The key to a successful expansion lies in a tailored and thoughtful approach. Are you ready to conquer the German market? 🇩🇪 Contact us! #GoToGermany #EuropeanExpansion #GermanMarket

🌍 Are you ready to take your business to Germany? 🇩🇪 International expansion is a big step, and knowing when you’re ready is key to avoiding costly mistakes. That’s where our Go-to-Germany Readiness Audit comes in! 🔎 What it’s about: We break down your readiness into 3 key pillars: 1️⃣ Core Market Strength – Is your core market setup stable enough to support growth into Germany? 2️⃣ Market Knowledge – Do you truly understand the German market for your niche? 3️⃣ Ability to Execute – Do you have the right resources in place for a smooth expansion? 🚀 Why take the audit? In just 3 minutes, gain clarity and confidence about your next big move. You'll receive instant, customized results to help you take that next step with confidence. 💡 Ready to find out your score? The audit is completely free – and who doesn’t love clarity when it’s on the house? 👉 Take the Go-to-Germany Readiness Audit now here: https://lnkd.in/gY9f-rH5 #InternationalExpansion #GoToGermany #BusinessGrowth #MarketReadiness #GermanMarket #BusinessAudit

Being a Country Manager of a new market means understanding that this market is not necessarily the internal priority. 🌍 Why not? Because sales numbers in the new market are most likely still below those “at home” ... That's why you need a good dose of courage to convince your colleagues of Germany's potential… and provide them with the necessary information! ☺️ Here's a list of topics you can cover to make them understand: ✅ introduction to Germany (political system, key figures, economy, Toni Kroos' hairstyle) ✅ the market potential (the most important part) ✅ your competitors ✅ the startup's German team needs ✅ an overview of your activities in Germany (what has already been done, what remains to be done) ✅ your go-to-market strategy for conquering the market Once the cards are on the table, all that's left to do is begin your adventure! The more you communicate, the clearer and more focused your plan and goal will be. Want to know more? Sign-up for our newsletter, link in bio! 💌 #gotogermany #gotomarket #countrymanager #internationalexpansion #marketexpansion #marketlaunch

🌍 Can hyperlocalization really be a competitive advantage in international markets? When expanding internationally, simply translating your content may not be enough. This is where hyperlocalization comes in – it goes beyond country-level adjustments to focus on specific cities, neighbourhoods, or communities. Hyperlocalization is the key to truly engaging with your new market. By understanding and adapting to local preferences, cultural nuances, and market-specific needs, startups can: ✔️ Create more relevant experiences for their customers ✔️ Gain a competitive edge over those with a more generic approach ✔️ Build trust and loyalty through deeper connections with local communities Here's a quick comparison to highlight the differences! We've covered the advantages of hyperlocalization in our latest newsletter 📩 – don't miss out on these insights! Subscribe now to stay ahead in your market expansion journey and learn how we can help your startup make a real impact locally. Link in bio! 🚀 #Hyperlocalization #MarketExpansion #Startups #GoToMarket

🚀 Rejoins notre premier Live Webinaire : Comment réussir son Go-to-Market en Allemagne 🇩🇪 ! 🚀 Tu es CEO, Country Manager, ou responsable du développement dans une startup et tu vises le marché allemand ? 📈 Rejoins notre premier webinaire et découvre comment préparer ton expansion en Allemagne comme un pro : - Secrets du marché 🇩🇪 - Défis et pièges à éviter - Plan d’action en 5 étapes pour réussir 💡 🎓 Pour qui ? - Startups et scale-ups SaaS B2B (Série A+) - Fondateurs, CEOs, Growth Managers… Ton hôte : Avec plus de 25 ans d’expérience et 60+ projets accompagnés, Andrea Vaugan aidé des scale-ups comme Deepki, Evaneos, Malt à réussir leur implantation en Allemagne. Avec l’équipe Wyngs, on t’aidera à élaborer ta stratégie et à éviter les erreurs fréquentes !

When it comes to international success, one size does not fit all. ❌ Your customers' experiences are shaped by their language, culture, and local norms. To truly connect with them, your product needs to be as diverse as they are. Why localization matters: 🌍 Speaks your customers' language 🌍 Respects cultural nuances 🌍 Adapts to local regulations 🌍 Enhances user experience Pro tip: Partner with experts who understand the art of localization—it's more than just translation; it's about making your product feel at home in every market. 🌐 Ready to expand your business abroad? 🌟 #GoToGermany #EuropeanExpansion #GoToMarket

🌙 The honeymoon phase - did you know even your market expansion has one of those? 🌙 In our latest slider, we dive into this initial period of optimism and share practical strategies to keep your team motivated and aligned long after the excitement wears off. Swipe through to learn about potential risks and how to ensure long-term success by maintaining strong communication, understanding cultural nuances, and staying focused on your KPIs. #MarketExpansion #InterculturalManagement #EuropeanExpansion

As a founder expanding your company across Europe, you’re stepping into a world of diverse cultures and perspectives. This diversity is a strength 💪, but it also requires a thoughtful approach to managing cultural differences within your team. The key question to ask yourself is: “*How can I better navigate these differences to drive success?”* 👉 Erin Meyer’s insights from “*The Culture Map”* highlight the power of simplicity and honesty in communication. By clearly explaining your decisions and actions, you can prevent misunderstandings and set the stage for more effective collaboration down the road. 👉 Once you’ve built cultural awareness within your team, it’s crucial to establish a common language for communication. This shared language is essential for ensuring that your internal communication remains clear and effective as your company grows. As a founder, embracing cultural awareness isn’t just about resolving conflicts—it's about creating a unified, collaborative team that’s equipped to thrive in a multicultural landscape. If this seems difficult to you - don’t hesitate to reach out to us: At Wyngs, we make European expansion easy. #EuropeanExpansion #InterculturalManagement