Your Music Marketing

How to activate Spotify's recommendation algorithm on your track? 🎶🚀 Today, one out of five streams on Spotify comes from an algorithmic playlist, which drives the recommendation process. This proves recommendation on streaming platforms is becoming one of the key factors in the discovery of new talent. In this context, our team of music industry experts at Your Music Marketing and Bridge.audio have collaborated on a comprehensive report designed to help you understand: 🔎 How does Spotify's algorithm choose to recommend your music? 📈 What are the different ways to activate Spotify's recommendation algorithm? Download your report now to get all the information you need to optimize your music recommendation on Spotify: https://lnkd.in/ezjzrGVj 🇫🇷 Comment activer l'algorithme de recommandation de Spotify sur votre titre ? 🎶🚀 Aujourd'hui, un stream sur cinq sur Spotify provient d'une playlist algorithmique, véritable moteur de la recommandation. Cela prouve ainsi que la recommandation sur les plateformes de streaming devient l'un des facteurs clés de la découverte de nouveaux talents. Dans ce contexte, nos équipes d'experts de l'industrie musicale chez Your Music Marketing et Bridge.audio ont collaboré dans la rédaction d'un rapport complet conçu pour vous aider à comprendre : 🔎 Comment l'algorithme de Spotify choisit-il de recommander votre musique ? 📈 Quelles sont les différentes façons d'activer l'algorithme de recommandation de Spotify ? Téléchargez votre rapport dès maintenant et recevez toutes les informations dont vous avez besoin pour optimiser la recommandation de votre musique sur Spotify : https://lnkd.in/e4N3Cv2d

📹🎨 Instagram recently made a bold move with the launch of Edits, a free video editing app. The app brings several key features that could make a difference, with: 🔹 Optimized and flexible editing 🔹 Superior image quality 🔹 Direct access to trends 🔹 Streamlined project management 🔹 Advanced insights Its launch comes in a strategic context, in response to the rise of TikTok and CapCut. This is one of the topics covered in our last newsletter! 📩 Read the full article: https://lnkd.in/etTZ_HCd

📲 Instagram recently launched Trial Reels, a new feature that will ensure you never flop on the platform again! Trials Reels allow you to test your content's performance before it's officially published, by sharing it only with non-followers. The objective is simple: observe how an audience unfamiliar with your content reacts to your publication before deciding to share it with your regular followers. In this way, you can : 🔹 Test new types of content and evaluate their potential without confusing your current audience 🔹 Understand what works best and optimize engagement with your content 🔹 Expose your content to users who don't yet know you, maximizing your chances of attracting new followers This is one of the topics covered in our last newsletter! 📩 Read the full article: https://lnkd.in/eJj4kgES

🥳 Your Music Marketing wishes you a happy new year 2025! Here's a look back at our highlights of 2024 – and what a year! We can't wait to see what this new year has planned for us. Some new cool features and updates are on their way... 👀

📸 Quick pictures throwback to Milano Music Week & Linecheck IT (FIMI - Federazione industria musicale italiana), during which our CEO Clémentin Diard had the opportunity to moderate the panel “The Year of Superfans: Evolution of a Musical Phenomenon” with really inspiring speakers! Eleonora Bianchi (Universal Music Group) Ester Gazzano (Spotify) Jordan Gremli (Warner Music Group) The perfect way to end 2024 on a high note 🌟 🔗 The panel remains available on replay if you were unable to attend: https://lnkd.in/eaZdrYj8

✨ Employee Spotlight: Célestine For this month, discover some fun facts about Célestine, our Sales Assistant! 👩💻 As for Célestine: "As a sales assistant at Y2M, my role is to manage and update databases, which helps me plan prospecting campaigns. This position is particularly rewarding, both for developing my professional network and acquiring expertise in the music industry."

🤯 A sold-out event in 4 hours thanks to our email collection campaigns? In October, Bomel came up with a unique concept: an event featuring a dinner with food, wine and music pairings, all in a warm and welcoming setting. The special feature? Limited tickets, accessible only by email registration, offering the perfect opportunity to collect contacts from the most committed fans. Here is how Bomel managed to sell out his event thanks to our email campaigns, in only 3 steps.👇 1️⃣ Social Media Engagement: a first phase with the publication of engaging content inviting fans to give their email to receive the pre-sale link (link shared in Instagram bio), as well as a post boost to qualify a receptive audience. 2️⃣ Fan Data Collection: a conversion campaign with email collection to access the event's pre-sale ticketing. 3️⃣ Email Marketing: once the fans' emails had been collected, a newsletter was sent to give them access to the ticketing service. 📈 The results?  275 emails collected in three weeks, and a sold-out event in only 4 hours, with a cost per ticket sold of only €2.14! Learn more about this campaign and the full strategy: https://lnkd.in/ebRBn8_8

🤯 Is it possible for an artist to get 1 stream out of 10 from algorithmic playlists in just a few months? In May 2024, Chloé Antoniotti released her first EP, "Bouquet". With no prior Spotify profile, the challenge was clear: turn her social media followers into streaming platform listeners and build her audience on Spotify. To do so, she and her team decided to launch a redirection campaign to drive ad-engaged audiences directly to streaming platforms. These campaigns not only helped transform online engagement into tangible growth on streaming platforms, but also triggered Spotify's recommendation algorithm! 🌟👇 Before the campaigns launched in May, streams from algorithmic playlists were minimal. But here’s the game changer: between April and May, this number quadrupled. While there was a slight dip after the campaign period, growth resumed, leading to a steady rise. By September 2024 (just 4 months post-campaign): 🔺 Chloé had amassed 472,600 total streams on Spotify. 🔺 Over 37,200 streams came from algorithmic playlists—nearly 7.8% of her total streams. This means almost 1 in 10 streams was driven by Spotify’s algorithmic playlists. 🎧 This demonstrates the power of well-targeted social ads campaigns in music recommendation. Learn more about how to get recommended on Spotify in our latest report published in collaboration with Bridge.audio: https://lnkd.in/ezjzrGVj

As you may have noticed, we've recently released some new exciting features! To better understand them and explore how you can get the most out of them, we invite you to take part in our dedicated webinars 👇 🇫🇷 “Comment construire une base d'emails de superfans engagés ?” Lundi 2 Décembre 2024 - 16h/17h Inscription sur ce lien : https://tally.so/r/wQx1M8 🇺🇸 “How to build an email database of engaged superfans and maximize your conversions into ticket sales?” Tuesday, December 3rd - 4:30pm/5:30pm CET Register here: https://tally.so/r/mV9zza

How does Spotify decide which artists to recommend? 🧐 Spotify uses a Popularity Index, ranging from 0 to 100, to measure an artist’s popularity relative to others on the platform. A higher score increases the likelihood of being recommended by algorithmic playlists. Your score is based on two main factors: 1️⃣ Number of streams in the past 28 days 2️⃣ Number of unique listeners in the past 28 days Key Insights: 🔹 While it is possible to appear in algorithmic playlists with a popularity score below 30, this remains rare. 🔹 Achieving a score of 30 typically requires reaching around 9,200 streams from 4,100 listeners in the past 28 days. 🔹 Consistently maintaining this ratio is essential to maximize recommendations from Spotify’s algorithms. Learn more about how to get recommended on Spotify in our latest report published in collaboration with Bridge.audio: https://lnkd.in/ezjzrGVj