ALTERNANCE - Social Media Assistant (F/H)

This position is a 12-month minimum apprenticeship contract (september 2024), designed for an individual who is eager to dive deep into the dynamics of social media management within a forward-thinking team, contributing to the continuous engagement and growth of our online communities across various platforms including Instagram, TikTok, X, Facebook & Asian platforms. The ideal candidate will be directly reporting to a Social Media Manager and is expected to bring fresh, innovative ideas to the table, stay up-to-date with the latest trends and tools in social media, and work collaboratively with customer service teams, content creators, and analysis tools to enhance our social media presence and effectiveness.

• Social Media strategy implementation: Assist in the development and execution of multi-platform social media strategies that align with our French fashion-sport brand's objectives, enhancing visibility and engagement with our target audience.
• Project management: Assist the social media manager in developing relevant and performing orchestrations for products and campaign launches on all our social channels.
• Trend monitoring: Keep abreast of the latest social media trends, tools, and best practices, incorporating innovative ideas into our social media presence to maintain relevance and captivate our audience.
• Content creation and curation: Collaborate with partners and influencers to produce and curate visually appealing and brand-aligned content for platforms such as Instagram, Facebook, TikTok and X, showcasing our products and brand narrative.
• Performance analysis: Track and analyze social media performance metrics to assess the effectiveness of content and campaigns, leveraging insights to refine strategies and improve engagement.
• Cross-functional collaboration: Work closely with marketing, PR to synchronize social media efforts with broader marketing campaigns, ensuring cohesive brand messaging.
• Brand compliance: Ensure all social media content and interactions adhere to brand guidelines and values, maintaining the French-fashion sport essence of our brand identity.
  
  

Currently completing the final year of studies in a digital-related field (business, engineering, university, or marketing), with a strong commitment, organizational skills, and the ability to work independently and meticulously.

Skills

• A passion for digital communication and marketing.
• Proficient in PowerPoint and Excel.
• Familiarity with tracking tools such as Emplifi.
• Exceptional writing and oral communication skills.
• Good writing and oral level of English.
• Familiarity with Facebook Business Manager.
• Basic knowledge of web analytics.
  
  

Personal Attributes

• Proactive and self-sufficient, with a focus on achieving results.
• Organized and attentive to detail, possessing a creative flair.
• Capable of thriving in a team environment, embodying a collaborative spirit, and fostering an innovative mindset.
• Demonstrates a strong knowledge and curiosity towards the social media landscape, always eager to explore new platforms and technologies.
• Exhibits a keen interest and curiosity towards the fashion and luxury sectors, understanding their unique dynamics and trends.