Growth Manager/Supervisor

About this Role

Akila is looking for a head of growth to boost all aspects of Lead Generation in the corporate marketing team!

At Akila and Aden group, we cherish diversity, collaboration and innovation as cornerstones of our culture. We cultivate an inclusive workplace that celebrates creativity, fosters professional development and empowers individuals to make impactful contributions. Embrace the opportunity to engage with our dynamic team, where flexibility, entrepreneurial spirit and a commitment to sustainability drive technological advancement. Join us in shaping the future of innovation and sustainability.

Key duties and responsibilities:

Objective 1: Generate New Business Opportunities

• Adapt the company messaging to the ICPs in order to build solid outbound campaigns
• Define and optimize paid marketing campaigns and maximize ROI through affiliate marketing, SEA, programmatic
• Expand the pipeline by sourcing at least 50 new potential leads/geography every weeks
• Secure meetings or demos with at least 20 new prospective clients per month.
• Increase website traffic by 100% through organic search, paid advertising, and referral channels.
• Achieve a 100% increase in the number of qualified leads generated through inbound marketing efforts.

Objective 2: Improve Conversion Rates

• Enhance email marketing performance by achieving a 25% increase in email open rates and a 10% increase in click-through rates.
• Implement retargeting campaigns to recover at least 20% of abandoned trials or demo requests.

Objective 3: Optimize Marketing Funnel

• Implement marketing automation workflows to generate and nurture leads throughout the sales funnel.
• Ensure data consolidation in the CRM, aiming at data being 100% accurate
• Increase conversion rates at each stage of the funnel by implementing targeted messaging and personalized content.

Objective 4: Drive Product Adoption and Retention

• Launch a customer referral program to drive new customer acquisition through word-of-mouth marketing.

Objective 5: Measure and Analyze Marketing Performance Key Results:

• Implement advanced analytics tracking to monitor customer acquisition cost (CAC), and return on investment (ROI) for growth marketing campaigns.
• Conduct regular A/B tests and multivariate experiments to optimize growth marketing strategies and tactics, resulting in a 10% improvement in conversion rates.
• Develop and maintain comprehensive marketing performance dashboards to provide real-time visibility into campaign performance and ROI.

Key Skills and Competencies：

• English & French Fluency, Any additional language is a strong plus
• Proven skills using growth tools
• Excellent analytical skills.
• Creative, problem solver and initiative oriented
• Excellent writing abilities
• Marketing acumen, strong understanding of branding principles
• Ability to turn operational cases into processes.
• A successful track record in setting priorities; keen analytic, organization and problem-solving skills which support and enable sound decision making
• Excellent communication and relationship building skills with an ability to prioritize, negotiate, and work with a variety of internal and external stakeholders.
• Organizational Development: Ability to think creatively about staffing and organizational structure.
• Must show a strong leader, be passionate with a can-do attitude and self-motivated, driven and self-starter person