Post de Fever for Business

Today's art demands immersion. From Outernet London to The Sphere, we find ourselves in an immersive art boom. 🎨 The impact of these experiences extends beyond physical spaces; they take over our screens and social media feeds. The hashtag 'immersive art' holds over 99 million views on TikTok and nearly half a million on Instagram, reflecting the widespread fascination. Outernet, drawing 1.5 million visitors monthly, is on track to reach 6.8 million this year, making it a potential UK hotspot within just one year of opening. Kusama's Infinity Mirrors exhibition has reached a staggering 330 million people across various platforms. Are we, or have we already, reached peak immersive art? Critics argue that immersive art is too common and dilutes the essence of true artistry. On the other hand, immersive art proponents, like Frameless' creative director Ryan 'Woody' Atwood, view it as a way to complement traditional galleries. Immersive events facilitate creative collaboration, merging different art forms. In settings like The Sphere in Las Vegas, music and experiential video art intertwine, offering a unique audience experience. The surge in immersive art experiences might be a response to a collective craving for intimacy, connection, and communal moments post-pandemic. Alexandra Payne, creative director at Outernet, notes a real desire for audiences to have a shared experience, challenging the notion that people solely want to consume art through screens. #ImmersiveArt #ArtEvolution #CulturalShift 🎨✨ 🔗 https://lnkd.in/gtN7VhKi

Une date à retenir

Immersive Journeys Begin with F65 Holographic Fan! Step into the realm of cultural enlightenment with the majestic F65 Holographic Fan, envisioned by the globally acclaimed designer, Tomás Herrera. Cultural tourism thrives on the bedrock of immersive experiences, and the F65 stands as a beacon of innovation in this field. With a generous 65cm display, this device isn't just a medium for advertising; it's a new lens through which to gaze upon our world's cultural treasures. Crafted by the imaginative Tomás Herrera, the F65 has been designed to complement the rich tapestry of cultural locales. It beckons the inquisitive minds of tourists with a holographic display that weaves history, art, and storytelling into a visual dance. The F65 isn't merely presenting images; it's creating an ambiance, setting a mood, and inviting audiences to a journey through time and beauty. Herrera's creation has the power to transform any cultural spot into an interactive gallery where the past is vividly brought to life. Picture the walls of ancient museums and the corners of historic sites humming with the vibrancy of 3D visuals, making each visit not just a tour, but a story worth remembering. The F65 Holographic Fan is the key to unlocking new dimensions in cultural tourism, turning every exhibit into a narrative that speaks to the soul. #3DHologramDisplay #3DHolographicFan #3DLedFan #3DHoloFan

[ Offre Spéciale ] ➡ Du 1er juillet au 16 août, achetez le Plus Package et obtenez 100 crédits MediaStore GRATUITS 👉 https://lnkd.in/expJdytY 🔹 Artlantis 2021 : précision et polyvalence pour des designs détaillés. 🔹 Artlantis RT² : rendus en temps réel et ray tracing pour optimiser vos pratiques ! Artlantis RT² propose des fonctionnalités d'insertion dans le site et le Reload, bien sûr ! 🔹 iVisit 360 : partage de projets intuitif avec des visites virtuelles immersives. 🔹 100 crédits MediaStore GRATUITS pour donner vie à vos designs grâce à + 1000 éléments 3D prêts à l'emploi (personnages, plantes, objets, textures...). #Artlantis #ArtlantisRT² #OffreSpéciale #3DRenders #Rendering #VisitesVirtuelles #VisualisationArchitecturale

There is no doubt that the rise of immersive institutions represents a transformative wave in the art world. These venues, attracting millions with their digital spectacles, are ushering in a new era of accessibility and engagement, particularly appealing to the digital-native younger generations. Yet, this shift towards spectacle-driven experiences raises critical questions about the nature of art consumption and the role of traditional artistic mediums. While immersive digital art forms offer unprecedented ways to experience creativity, they also risk fostering a passive viewer culture. This is a pivotal moment for the art community to reflect on the importance of maintaining a balance where art not only entertains but also deeply engages and challenges its audience. Museums and galleries have a unique opportunity to highlight more impactful content that encourages active engagement and reflection. In our postmodern world, where multimedia installations are becoming commonplace, it is crucial that we continue to champion traditional mediums. They provide crucial moments of introspection—a perceptual dialogue with the visual world that is as varied as the styles and techniques employed. These experiences are irreplaceable and deserve to be amplified alongside digital exhibitions. Take, for instance, Michelangelo’s "La Creazione di Adamo" painting in the Sistine Chapel ceiling. If paired with a choral rendition from the Coro della Cappella Musicale Pontificia Sistina, this iconic fresco delivers an immersive experience that no digital projection of Van Gogh’s impasto swirling stars can match. The depth and texture of brushstrokes, the play of light and shadow, all engage the viewer in a moment of connection that is both personal and universal. As we navigate this digital age, let us not forget the value of traditional art forms. They are not just relics of the past but are vital, living dialogues between the past and present. They challenge us to pause and reflect not just on art but on our relationship with the world. It’s imperative for the art community to ensure that while we embrace the new, we do not lose sight of the traditional landscapes that have shaped human culture. This balance will determine if we are merely entertained by art or transformed by it. https://lnkd.in/dJGYEure

Un beau projet en #Watchout v7 et #Zendeo. Grâce a la gestion des versions des assets, Watchout 7 est beaucoup plus facile a utiliser en mode affichage dynamique.

Hi everyone, I'd like to take you behind the scenes of my end-of-year project in this article published on The Rookies. In it, I share many tips and tricks on creating large-scale environments. Happy reading! #artwork #animation #cgi #3dsmax #autodesk #vray #vfx #environmentdesign #art #liminalspaces #lighting #realistic #nature #3denvironment #3dlighting #vfxworkshop

Who is pushing the limits of immersive experience design? And who is simply pushing profits? In the world of immersive exhibitions, it seems the masses are jumping on the projection-mapped bandwagon featuring a parade of dead white guys (plus Frida), but at a cost that has some digital artists like Lucy Hardcastle and the mold-breaking, engineer/artists Studio Drift B.V. team raising their eyebrows and calling it a "money grab." These artists, who spend years creating mind-bending installations like concrete blocks that float and rain rooms where you don't get wet, aren't too thrilled about their hard work being "overshadowed" by these glorified Instagram backdrops. However, there's an argument to be made that these commercial experiences are drumming up public interest in art, especially digital art, which could indirectly shine a spotlight on the works of innovative creators like Hardcastle and DRIFT. And let's not forget, art has always been commercialized, whether by patrons in the past or the public now, and what's popular today might just be tomorrow's Van Gogh – ironically reminding us that time, not just ticket sales, will tell what's truly a masterpiece. https://lnkd.in/g7GZriiU

Découvrez comment Matthieu MANGEZ créé ses paysages incroyables ! Son travail lui a valu les félicitations lors de son jury professionnel de fin de parcours ! #vfxworkshop #ecolevfx #ecole3D #welovevfx