Post de Florin AG

Interesting discussion about the German model of dual #exhibition #organizer / #venue role, against a backdrop of an investigation by the competition watchdog in Germany.

"Competition Watchdogs Target Exhibition Industry." Very interesting, but not surprising. When I entered the tradeshow industry it was quite competitive; very publicly so; especially among the private organizers. While there was a certain amount of camaraderie among executives at industry events (far fewer at the time) all was fair in love and tradeshows. Firms tried to take market share/entire shows by any means necessary. Co-opting sponsors/key exhibitors/personnel; blocking events from halls on claims of same audience within a 90 day time frame, telling contractors they would lose their business if they worked for a competitor, creating one-and-done events to block new shows in open time frames, and very aggressive promo citing negative aspects of other shows. In my own experience, the producers of an MS-DOS oriented show attempted to block my UNIX show at Javits, based on a 60 day gap between “similar” shows. Comparing DOS and Unix audiences was like comparing apples and moon rocks. However, they had sway at Javits. Fortunately, our lawyers had political clout; we won, but were worried. Hey, they took a shot. Nothing personal, just business. The success/re-growth of shows since the reopening has been exceptional. At some point, this will slow down to pre-covid rates. “The new normal will look much like the old normal” as far as grinding out profits wherever they can be found. There will also be a "tyranny of large numbers" issue for major firms where acquisitions/new shows will have a diminishing effect on bottom lines; exacerbated by a shrinking pool of major acquisition targets. The dream of acquiring US Assn. shows will remain elusive, for the most part, based on the size and importance of the revenues the shows provide. These issues will help foster increased competition among shows. While status quo for tradeshows is always a safe bet, the possibility of major disruptors causing more competition does exist. Exhibit pricing is one possibility. Educated exhibitors may wonder why shows are more expensive than ever, while costs for non-natural-resource related items in competitive markets go down; eg: smartphones and internet service. CEO’s may wonder why they operate on razor-thin direct profit margins, while shows can return 40-70%. Could the tradeshow equivalent of “cord cutting” in cable TV happen? Could exhibitors haggle price or form buying co-ops? Could a Michael Dell type “open the books” and explain (and prove) that the same product can be delivered at much less cost? I plan full articles about these issues; along with my take on the reimagined tradeshow management firm and how it addresses an increasingly competitive landscape and potential disruptions; but for now, I’ll end with a recent example of fierce/targeted competition: Amazon Prime TV secured rights to show the first NFL game on Black Friday. Keep viewers out of brick and mortar and “help” them do their shopping online. Brick & Mortar, the ball’s in your court for 2024

Thanks for sharing, Oliver Schmitt, indeed some explosive material! A well written article in one of the leading daily newspapers in Germany, Katrin Terpitz. One could be tempted to simply adopt the views of private organizers in the German market. Unfortunately, it is more complex. Some food for thoughts: 1.     The allocation of slots is based on market demand and not on the foreclosure of competition. 2.     Putting slots out to tender is not a solution, or does anyone assume that an ANUGA in Cologne will have to be postponed because a private competitor with a 20,000 m² show is offering a premium on the rental price for the venue? 3.     Existing overcapacities in the German market provide plenty of space for private organizers. 4.     Subsidies in Germany are mainly due to the high investment requirements for venues - in contrast to other European cities, which heavily subsidize the attraction of events. 5.     I have been arguing for more than 20 years for a division of the organizing and venue business, not because of German competition law, but for simple economic reasons. However, I doubt that this will improve the options for private organizers. Of course, there is much more to this, but the above may serve as a good basis for discussions. I would be interested in your views/comments. 

Road to Expo 2025 | Austria and Japan are “Composing The Future – Together” One year to go until the 2025 World Expo in Osaka: Austria will present itself in Osaka from 13 April to 13 October 2025 with a state-of-the-art pavilion under the motto "Composing the Future". Music combines Austrian tradition and values with innovation and progress and is intended to bring Austria and Japan even closer together. A total of over 28 million visitors, 160 participating countries and 9 international organizations are expected. The EXPO is more than just an event, it is a unique opportunity to intensify the excellent relations between Japan and Austria in business, science and culture in the long term. More (in German) about chances for Austrian business in China and how you could make use of the Road to Expo 2025 at https://lnkd.in/dqtKZ9gK

🌟 Exciting news from Istanbul! 🌟 We're happy to share the success of the recent 7𝐭𝐡 𝐞𝐝𝐢𝐭𝐢𝐨𝐧 𝐨𝐟 𝐭𝐡𝐞 𝐓𝐮𝐫𝐤𝐢𝐬𝐡 𝐇𝐨𝐮𝐬𝐞𝐰𝐚𝐫𝐞𝐬 𝐛𝐲 𝐈𝐧𝐯𝐢𝐭𝐚𝐭𝐢𝐨𝐧 𝐎𝐧𝐥𝐲 𝐞𝐯𝐞𝐧𝐭! Developed by Evsid - Ev ve Mutfak Eşyaları Sanayicileri ve İhracatçıları Derneği, this exclusive platform connected industry leaders with top Turkish manufacturers, with Market Access, Globrand Strategy and Consulting partner, playing a crucial role in attracting buyers from various European markets. Discover how Market Access can help your business reach new markets and connect with key buyers worldwide. 👉 Want to learn more about the event? Check out the link in the comments for all the details! #TurkishHousewares #IstanbulEvent #MarketAccess #GlobalConnections

How to choose the location of an exhibition booth? Here 10 aspects to consider 👉 https://lnkd.in/d8wac36E Come scegliere la posizione di uno stand espositivo? Ecco 10 aspetti da considerare. 👉 https://lnkd.in/dPAFC6ur

I had a good conversation with my colleague Erik Elf 2 weeks ago, related to TTI, Inc. – Europe's participation at #EvertiqExpo2023. He showed me a comprehensive summary of topics and leads he wanted to follow up on, all based on many conversations and interactions he and the team had. Congratulations on a great day spent at the fair. Surely, more customers will soon benefit from the services TTI, Inc. - Europe can provide to them!   The way we work, connect, and do business did change fast in recent years. We've become skeptical about costs spent, and effectively ROI of events such as the one mentioned above.   I appreciate that TTI, Inc. - Europe believes in the added value of these events and helps our salespeople be available for our customers to address their challenges, giving us a chance to help resolve them - not only virtually but also face-to-face.   Another interesting conversation I had last week, though, was related to a McKinsey trend survey, which stated that more than 70% of B2B buyers would prefer methods other than in-person engagement with their business partners. This was not related to electronics industry only, but still, this trend is not to be underestimated in our environment either.    I would like to share with you my 5 main points that add value and make face-to-face events important in any good business partnership:   1. Personal experience: The power of a handshake, a smile, casual conversation over coffee, #thehumancomponent. 2. Hands-on experience that sparks creativity and supports innovation: Touch, see, interact with products. 3. In-person local events support the local economy, community, and foster local relationships and partnerships. 4. Follow-up conversations during breakout sessions encounter unexpected opportunities. 5. Long-lasting impact: ROI of in-person events, if well executed and with the target audience present.   How do you like to collaborate with your business partners? Do you enjoy the buzz of in-person events, or have virtual alternatives become your new go-to recently? You are invited to share your thoughts and preferences in the comments or reach out to me to discuss personally 😉   #FaceToFace #VirtualEvents #ProfessionalDevelopment #HybridFuture

Between the Years:  Our audience is growing in Germany and Italy, it's the same yet different. 𝗙𝗮𝗰𝘁𝘀 𝗮𝗻𝗱 𝗙𝗶𝗴𝘂𝗿𝗲𝘀 Coiltech is experiencing significant attendance growth in Germany and Italy in 2023, with a remarkable 31% increase compared to 2022. While the technical expertise of our audience remains consistent at both locations (for more details, check out this post https://lnkd.in/dyzrcn4Y), there's a unique aspect – only 7% of visitors have attended both editions. 𝗧𝗵𝗮𝘁'𝘀 𝗼𝘂𝗿 𝘁𝗮𝗸𝗲 𝗼𝗻 𝗶𝘁 The remarkable surge in attendance underscores the growing importance of Coiltech for the Coil Winding and related industries. The fact that only a small portion of all visitors attend both editions emphasizes the distinctive value each location offers. This is particularly relevant for exhibitors to know that they target different markets and meet different individuals at the two events 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗮𝘁 𝗕𝗼𝘁𝗵 𝗘𝘃𝗲𝗻𝘁𝘀 The fact that the audience at both venues doesn't overlap doesn't imply that it's exclusively local. In 2023, 40% of visitors in Germany and 36% in Italy came from outside the borders to attend Coiltech (2022: at both editions: 33%). 𝗔𝘂𝗱𝗶𝘁𝗲𝗱, 𝗥𝗲𝗹𝗶𝗮𝗯𝗹𝗲 𝗡𝘂𝗺𝗯𝗲𝗿𝘀 Since 2012, we've had our trade show statistics verified by an independent institute. This practice enables businesses to make decisions based on objective data. Thanks to this, Coiltech is the sole Coil Winding trade show in Germany and Italy with the "International Approved Event" seal. This quality endorsement is awarded by UFI (The Global Association of the Exhibition Industry) only to events that have their statistical data audited. ____________________________ Details on our website with related information 📌 Coiltech Visitor Profile: https://lnkd.in/dBHHRer4 📌 Certified statistics: https://lnkd.in/dtif9Gd9 Links with other useful information 📌 Exhibitor Lists: Augsburg: https://lnkd.in/d3ZkHw_v Pordenone:https://lnkd.in/dB_Xmj6M 📌Visitor Registration: https://lnkd.in/dDchViVc ____________________________ 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗡𝗲𝘄 𝗬𝗲𝗮𝗿'𝘀 𝗿𝗲𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝟮𝟬𝟮𝟰? 🔲"I'm returning to Coiltech, specifically in Germany." 🔲"I'm returning to Coiltech, specifically in Italy." 🔲 "I'm returning to Coiltech, specifically to both editions." 🔲 "I'm coming to Coiltech for the first time, specifically in Germany." 🔲"I'm coming to Coiltech for the first time, specifically in Italy." 🔲"I'm coming to Coiltech for the first time, specifically to both editions."

I can’t think of a better place to host the Expo 2030 than Rome, and a more meaningful theme to showcase than Humanity. Can you?! 2030 will be a crucial moment in time to have a profound discussion on the role and centrality of men in our planet, with all the responsibilities that it carries. And doing that in such a unique, historical scenery, it’s hugely evocative and priceless. #ExpoRome2030 #Humanlands #AllTogetherForExpoRome2030

I hope Adam Mills FIHE doesn’t mind me nicking his picture for this post but the challenges facing Traffic Management as people on the ground see it are not on this list. You know them people lm talking about, don’t you? The people that actually put the jobs on, experience the difficult situations, the people given plans by incompetent planners, the people there by themselves in dangerous situations as the budget doesn’t allow for a trainee, you know them people. Them people who haven’t been given adequate training, don’t have any competency checks, training in historical scenarios, drugs and drink testing and finally them people who don’t even know what the mission or objectives of Traffic Management are. THEM PEOPLE! I just had a read of the titles for these two days in the Safety & Sustainability Theatre. Jesus Christ l had to down a bottle of Gaviscon with 6 Rennie. A particularly interesting title was “increasing Road Safety through effective Traffic Control design” . Simple explanation to that is, we have 4 designs of Traffic Control that when implemented CORRECTLY by PROFFESSIONLLY TRAINED STAFF they work just fine. Get out of your van, smile now and again, patrol the site, help an elderly lady and interact with the public.