Post de Publicis France

Today, Publicis Groupe announces the acquisition of Influential, the world’s largest influencer marketing agency and platform, which helps brands authentically connect to audiences by developing, deploying, and optimizing creator-driven digital campaigns. Its proprietary AI-powered technology platform with over 100 billion data points, and its network of over 3.5M creators including 90% of global influencers with 1M+ followers, are at the service of 300+ brands around the world.   The combination of the Groupe’s existing offerings and scale, Epsilon’s unique data and identity assets, and now Influential’s platform and network will create the industry’s leading ID-driven influencer marketing solution.   Arthur Sadoun, Publicis Groupe CEO, said: “It is a great pleasure to be welcoming Influential to the Publicis family. Beyond its proprietary AI-powered platform, 100 billion data points, unrivalled network of over 3 million creators and access and data on 90% of influencers with 1M+ followers, Influential is above all an outstanding team of talent at the very cutting edge of their sector. With the new creator economy set to exceed linear tv on adspend in the next year, thanks to Influential we are able to fully embrace its outsized influence and put it at the service of all of our clients.    Not only does this acquisition mean we will take the leadership of Influencer marketing. It also uniquely positions us at the centre of the new media ecosystem. By combining our Epsilon data, which allow us to see 2.3 billion people around the world, with Connected TV, Commerce, and now Creators, we can enable our clients to truly know and understand their customers and prospects, and engage with them on a one-to-one basis, wherever they are, both online and offline. It’s how we are putting power back into the hands of brands in a fragmented media landscape, and driving marketing transformation that delivers real business outcomes.” https://lnkd.in/gv9RKxPZ

J’avoue, j’ai été surprise et prise par l’émotion ultra forte, par la fierté ressentie de porter la Flamme, par la gentillesse des gens aussi et par cette organisation si festive et attentive à la fois. Merci à ma famille, mes amis, mes équipes, merci à The Coca-Cola Company Francois Gay-Bellile Leendert Den Hollander Mickael Vinet pour cet honneur et merci à Carrefour Alexandre Bompard Caroline Dassie Alexandre de Palmas et aux équipes de Montesson pour leur accueil 🔥❤️🇫🇷 Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 #Paris2024

Publicis Groupe announces Q2 net revenue organic growth at +5.6%, ahead of expectations, and upgrades full year guidance to +5-6%.   Arthur Sadoun, Chairman and CEO of Publicis Groupe:    “Publicis achieved a very strong first half of the year, with net revenue organic growth at +5.4% and +7.4% growth on a like-for-like revenue basis.   We continued to win market share, with Q2 net revenue organic growth accelerating to +5.6%, above expectations and 400bps ahead of our industry.   For the first 6 months of the year, we kept delivering industry leading financial KPIs.   Despite a backdrop of ongoing macro-economic pressures, not only did our H1 performance demonstrate that our model is strong. It also showed that our outperformance versus our peers is sustainable, with our growth rate close to doubling that of our competitors since 2019.   As a result, we are confident in our ability to accelerate further in H2.   We are raising our net revenue organic growth guidance and now expect to deliver between +5-+6%. We will maintain our best-in-class financial ratios while continuing to make material investments in our talent and AI strategy.    As we further extract ourselves from the pack, we have everything we need to continue to lead and reinvent our industry thanks to our transformation.   We have a winning go to market, which has put us at the head of the new business rankings for the past five years. We have taken the leadership of personalization at scale, demonstrated by our combined Data and Media offering’s double-digit growth this quarter, for the third year in a row. And thanks to Publicis Sapient, we are uniquely positioned to partner with our clients in their AI-led transformation.   I would like to take this opportunity to thank all of our clients for their trust. I would also like to thank our people around the world for their outstanding work. Sustaining these levels of outperformance in such a difficult environment is an everyday battle and with the Executive Committee we are truly grateful for all of their efforts.” https://lnkd.in/ekNcS4fX