Post de TRANOÏ

Japan’s challenges in forming international partnerships have paradoxically led to a unique fashion culture that thrives on creativity. This inward focus fosters originality, as designers draw on local sensibilities rather than global trends, creating distinct styles in places like Harajuku and Aoyama. However, this same isolation can hinder global expansion. For instance, a brand might create an innovative design that is highly creative but difficult for international markets to understand, limiting its commercial success. Additionally, cultural differences can complicate marketing efforts, making it hard for brands to effectively communicate their value to potential partners. Platforms like Tranoï bridge this gap, allowing Japanese brands to showcase their aesthetics while adapting to global demands. By promoting understanding and strengthening networks, Tranoï helps Japanese fashion retain its identity and navigate the complexities of international markets, ultimately supporting their global success.

Le futur 🚀

L'innovation n'est pas propre aux industries créatives puisqu'on va retrouver des questions et des processus de gestion identiques dans des industries ou activités aussi différentes que la mode, le jeu vidéo, l'aérospatiale ou la start-up écologique... Mais pour cela il faut caler un vocabulaire précis, s'entendre sur les enjeux qu'on veut et qu'on peut adresser et définir rigoureusement les modalités de gestion. Derrière les mots d'ordre et les incantations, l'innovation est une affaire sérieuse ! ESMOD École Supérieure des Arts et techniques de la Mode, ESMOD Fashion Business, CNAM

🫱🏾🫲🏻🌎 𝗕𝗮𝗹𝗺𝗮𝗶𝗻 𝗮𝘁 𝘁𝗵𝗲 𝗦𝗪𝗔𝗜𝗔 𝗡𝗮𝘁𝗶𝘃𝗲 𝗙𝗮𝘀𝗵𝗶𝗼𝗻 𝗦𝗵𝗼𝘄: 𝘄𝗵𝗮𝘁 𝘁𝗼 𝗲𝘅𝗽𝗲𝗰𝘁? In August 2024, Balmain will present an exceptional fashion show at the Southwestern Association for Indian Arts (SWAIA) Native Fashion Show in Santa Fe. And the French fashion house has enlisted Canadian artist Kent Monkman ti challenge western runway codes. His mission? To integrate relevant cultural elements into the world build by Olivier Rousteing. I'm thrilled by this collaboration to come for many reasons. For one, the event highlights Balmain's positioning as an inclusive luxury brands. Balmain is expected to come with a response to the demand for cultural and diversity in fashion campaigns. How so? Here are some elements you need to know: ✅ Balmain is expected to show a preview of Olivier Rousteing's next collection. ✅ The fashion house has committed to using only models from SWAIA, supporting better representation of ethnic minorities in fashion. ✅ Balmain aims to Promote cultural diversity through its collaboration with artist Kent Monkman, very well known for his challenging vision of occidental art. ✅ Last but not least: this project aligns with the growing expectations un the US market, where customers are in need for more inclusive brand. #balmain #luxury #SWAIA #marketing #communication #brandmarketing #inclusivity

Chinese New Year Dragon 🐲 ! Western Brands are kicking off New Collabs and themes! As an example, striking campaign from Luxury Watch Jaeger-Lecoutre (Richemont group) now on Chinese Air! Blending China vibes and Western appeal, Modernity and Tradition, Swiss watch craftsmanship, Chinese Zodiac most Iconic animal => the Dragon, Buzz influencer Jackson Yee, hero watch model "Master Ultra Thin Tourbillon Moon" in its latest released movie, "The Best Is Yet to Come, Right on Time"... Quick update on significant importance of China for luxury Swiss manufacturers : "according to the federation of the Swiss watch industry, Swiss🇨🇭watch exports to mainland China declined 3.7% month on month to $236 millions in November 2023. However, when combined with Hong-Kong exports, the Chinese market ranks as the most significant one for Swiss watch imports globally. China🇨🇳 is the driving force behind the global luxury watch market’s development" 👉://https://lnkd.in/ezFFBeje #chinesenewyear , #jaegerlecoutre, #campaigns

Beauté

欧州ラグジュアリー・ビジネスの経営学に関する新連載が本日より『日経ビジネス』でスタート。毎月、有名ブランドの事例を通して、欧州のラグジュアリー企業がいかに高収益で競争力のあるビジネスを構築しているかを論じていく。 https://lnkd.in/eSR5E68Z Today, I am starting a new series of articles on the management of European luxury companies in the Japanese magazine Nikkei Business. Every month, I will discuss how European luxury firms can build high-profitable and competitive businesses through the examples of famous brands. #luxury #lvmh #cartier #rolex #swissmade

Beauté

beauté

🔴 Direct from LUXEPACK MONACO : very insightful conference on the success of NICHE FRAGRANCES in CHINA with the Head of Intelligence of JING DAILY + olfactory designers from NEZ, MANE & TRUEAST ( a successful “Chi-niche” brand 😉) My KEY TAKEOUTS : 1-     Shift in Chinese consumers'fragrance choice : from impressing others to indulging yourself ; people get bored to show status with Western brands & prefer ‘niche scents’ that express their ‘true self’ 2-     History and culture are shaping the Chinese fragrance transformation : inspire from Chinese fragrance heritage, combine it with traditional medicine & add a disruptive note that has a reminiscence in your childhood 3-     ‘Made in China’ is not a problem anymore to the younger generation  ; it ‘s even the opposite 4-     Ingredients are key in the fragrance understanding : & surprisingly, woody notes & Oud  are on the rise (though connoting Middle East) …Thanks to Daniel Wong-Chi-Man who put Ipsos under the spotlight by introducing this huge conference with his ‘Luxury Redefined’ paper #nichefragrance #Ipsos #chineseconsumer