Maxis’s The Sims 4 is doing pretty well, having received a significant revamp and a new expansion, Realm of Magic, on the way. However, it seems there are other things in the works at the company’s Austin studio. A recent listing revealed that Maxis wants to hire a creative director for a new IP.
While specifics weren’t provided, the listing said it wanted someone with experience “designing a game with a long-term live service.” Working on PC and mobiles was also stated as a requirement. Another interesting note was how the creative director should “understand how user-generated content and experiences are shaping products in the market.” The necessary experience for “designing, launching, monitoring and evolving a live service title” along with working with “licensing partners” were also stated.
Whatever this new IP ends up being, it could likely have licensed content, if not based on a licensed property altogether. With EA’s mobile strategy including a new Plants vs. Zombies (currently in pre-alpha for Android) and an upcoming mobile version of Apex Legends, it’s not all that strange to see Maxis involved with something. Stay tuned for more details – it could be some time before this project is revealed.
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