Black Vanilla

Do you want to launch a PR campaign, elevate your social media, or plan an event to remember? Our expert team across Guernsey, Jersey and the UK are here to guide you in crafting the perfect strategy to enhance your brand and connect with your audience. Reach out anytime - we'd love to grab a coffee and discuss how Black Vanilla can you reach your goals ☕ #PR #Events #SocialMedia #Agency

Want to know more about personal brand and top tips from one of our experts? Account Director Sarah Allum is a special guest on the 'Wednesday Workshops - Grow Your Business Better!' with Amy Walker tomorrow night 7pm GMT/11am PST. Sign up here: https://lnkd.in/eZX5zGQM

It's National Dog Day! Meet BV's 'Barketing' Managers 🐶

See how we offer LinkedIn training to professionals looking to build their personal brand and connect with colleagues and leaders in their industry? Very demure, very mindful. Find out more and book here: https://lnkd.in/ea8tnimq #LinkedIn #Training #PR #B2B

Hear team BV's AI top tips 📱 1. Nichole Culverwell Chart. PR, FCIPR's top tip is continuous training is essential. It's crucial to educate ourselves on both the risks and ethical considerations of AI, as well as how to effectively utilise it. With AI evolving rapidly, ongoing training and learning from others are key to maximising its potential. 2. Alec Farrell suggests when using ChatGPT, to generate multiple versions of the content to give yourself a range of options. You can then mix and match elements, followed by careful editing, to create what you're looking for. 3. Sarah Allum highlights how the quality of your prompt directly impacts the quality of the content generated. So take your time and ensure that you include as much information as possible in your prompt. Structured Prompt is an efficient tool to make sure you're getting the most out of ChatGPT or other AI tools. 4. Lucie Stephenson's top tip: Use ChatGPT's image generator for inspiration. Some of the content it produces is pretty whacky, but it can be a great starting point to build on when designing graphics! 5. Chloe Price ACIPR's insider knowledge is that AI isn't just for generating content; it's also a valuable tool for enhancing it. It's useful to put the written copy into AI and ask what it thinks the key messages are, what sections could be removed, and how it could be improved. 6. Chloe Chescoe Chart.PR, ACIPR's top tip is to use caution! When using AI, it's essential to be mindful of how you use these tools and what information you share. Avoid disclosing sensitive data, especially on unsecured platforms, and ensure the AI services you use have strong privacy policies. Ethically, consider how you communicate the use of AI, prioritising responsibility and transparency. Always stay informed on best practices for AI security and ethical usage to protect yourself and others.

It's always lovely to receive positive feedback.

We love receiving positive feedback 🤩 Our recent client survey results was testament to the hard work our team put in. #PR #ClientSurvey #BVImpact

"Representing your organisation in this way is multifaceted and has significant implications for staff motivation, stakeholder relations and, ultimately, the company's reputation." In part two of this series of blogs, our Director Nichole Culverwell Chart. PR, FCIPR, continues to explore the role of the Director as a good spokesperson, including essential skills and the impact of effective communication. Read more below 👇

What's new in social media?📱 LinkedIn has seen record engagement in the fiscal Q4 period, and video is the fasting growing content type. They're also looking to lean into features such as full screen videos. This means you may want to consider increasing your video content. Instagram has updated its metrics to emphasise a focus on views rather than the traditional likes and followers. Instgram's algorithm is showing you more of the type of content you engage with, rather than more of the content of people you follow. User patterns have changed, so it's something to consider when building your social media strategy. Instagram has also expanded carousels to 20 photos rather than 10. #Instagram #SocialMediaUpdates #LinkedIn

Did you know the UK has over 29 million LinkedIn users, making it the fifth-largest user base globally? LinkedIn is a crucial tool for professional growth, B2B marketing and networking. Covering everything from an introduction to LinkedIn, creating a five-star profile, top tips, tricks and trends for 2024, this lunchtime training session is perfect for professionals looking to build their personal brand and connect with colleagues and leaders in their industry. Find out more and book here: https://lnkd.in/ea8tnimq #LinkedIn #Training #PR #B2B