YOKOHAMA, Japan - Nissan Formula E Team has released a global study, alongside OnePoll*, demonstrating the desire of young people for a future featuring electric mobility. The survey* was conducted among 6,000 participants aged between 8 and 16 across Brazil, Italy, Japan, Mexico, UK, and US.
The results fit with Nissan Formula E Team's latest marketing campaign, 'Department of Futures'. The playful video, which is being released both on the Nismo and Nissan global social media channels, depicts a group of bright 7-10-year-olds challenging team drivers Oliver Rowland and Sacha Fenestraz, as well as team principal Tommaso Volpe, on the future of electric vehicles.
More than half of the survey's recipients say they want to drive electric cars to help save the environment, and 68% claim they consider fighting climate change as important. These findings are well represented in the squad's creative content, which shows the next generation holding key Nissan Formula E Team members to account, ensuring the marque keeps its promises. Those targets include Nissan's Ambition 2030 pledge, and the introduction of 27 new electrified vehicles by the end of the decade.
The campaign shows that Nissan, as a global vehicle manufacturer, is committed to its goals of ensuring young people can access the electrified future they desire, as outlined in the survey. With almost half of the respondents confused about the meaning of being 'eco-friendly' and only 30% saying they currently are kind to the environment, Nissan also has a responsibility as a pioneer in electrification to educate the next generation, leading the way in developing electric technologies through its Formula E program.
Tommaso Volpe, managing director and team principal, Nissan Formula E Team, commented: "We realize the importance of providing the next generation with the tools to continue fighting climate change through electric mobility. The survey proves the desire of young people to help the environment through their choice of vehicles, so we know at Nissan Formula E Team that we have to continue developing important technologies. The 'Department of Futures' members know their stuff about electrification, and it's our goal to make sure we help them enjoy a greener, better future."
*Independent survey conducted on behalf of Nissan Formula E Team by OnePoll in July 2024, among a total of 6,000 participants aged 8-16 across Brazil, Italy, Japan, Mexico, UK, and US.
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About Nissan in Formula E
Nissan made its all-electric racing debut in Season 5 (2018/19) of the ABB FIA Formula E Championship, becoming the first and only Japanese manufacturer to enter the series.
In Season 7 (2020/21), Nissan announced its long-term involvement in Formula E and its commitment to the Gen3 era, which will run from Season 9 (2022/23) through to the end of Season 12 (2025/26) of the all-electric racing series.
In April 2022, Nissan acquired the e.dams race team, with the Japanese automaker taking full ownership of its involvement in the ABB FIA Formula E World Championship.
In June 2022, Nissan announced it would supply its Nissan EV powertrain technology to McLaren Racing for the entirety of the Formula E Gen3 era.
For Season 10 of the ABB FIA Formula E World Championship, the Nissan Formula E drivers will be Oliver Rowland and Sacha Fenestraz.
On 28th March 2024, ahead of the first ever Tokyo E-Prix, Nissan announced its long term commitment to Formula E, becoming the first manufacturer to sign up for the Gen4 era, which runs until 2030, reinforcing its pledge to its Ambition 2030 electrification targets.
Nissan races in Formula E to bring the excitement and fun of zero-emission electric vehicles to a global audience. As part of its goal to achieve carbon neutrality across its operations and the life cycle of its products by 2050, Nissan intends to electrify every all-new vehicle offering by the early 2030s in key markets. The Japanese automaker aims to bring its expertise in transferring knowledge and technology between the racetrack and road for better electric vehicles for customers.
About Formula E
The ABB FIA Formula E World Championship became the first global sport to be certified with a net zero carbon footprint from inception back in 2020, having invested in certified climate-protecting projects in all race markets to offset emissions from every season of electric racing.
All cars in the championship are powered by electricity, with the series acting as a competitive platform to test and develop the latest in electric technology.
The World's greatest manufacturers race against each other on street circuits and Formula E promotes the adoption of sustainable mobility in city centres in a bid to combat air pollution and lessen the effects of climate change.
