Caparo DC

ARGUS — PILS, 25 YEARS Lidl 🍺❤ We worked closely with Lidl to launch a special edition beer for the brand "ARGUS," celebrating the company's 25th year in the Greek market. The brand has a variety of beers in Europe, but our design brief included the Pils and Lager beer SKUs that are available in Greece. Our task was to maintain the products' colors and logotypes while creating a memorable and eye-catching design that people would want to keep as souvenirs. The high-level goal was to promote the brand and drive sales while celebrating Lidl's birthday, which happened in the same year that Lidl partnered with UEFA EURO 2024™ as a sponsor. On that note, our strategy had two primary goals: First, we wanted to provide a deep storytelling context to the beer package, which already has a mythological brand name, so it was a chance to utilize that heritage and create value in a category where storytelling is crucial. Second, we wanted to give the beer package a "masculine" look and feel since the launch would be during a high football period with lots of beers, snacks, and guys shouting in front of their wide screens, saying cheers, and banging their glasses. Regarding the first strategic pillar, we worked with multiple narratives and versions of the brand name by taking a deep dive into Greek mythology for inspiration. And we found a ton there (as expected). See below! The brand name reflects a journey, a ship, and a mythological monster, drawing inspiration from the rich tapestry of Greek mythology. So, having a bunch of exciting stories to convey based on myths of the Greek Gods, we created an identity celebrating visual storytelling. 🌊🐍 We made the logo smaller to give space for a unique, detailed illustration—one for each beer. To align with masculine traits and cues, we were inspired by classic beer packaging, researched small breweries and the IPA category, and reviewed multiple classic masculine alcoholic spirits that celebrate craftsmanship, creativity, and visual storytelling. The high-contrast colors of white, red, and blue, combined with the metallic materials, create an exceptionally beerish look and feel. Even though this illustrative design refers to a regular masculine look, the colorful and playful design, including some sweet details like cute elements and rounded shapes, gives a twist and tones down the "masculinity" of the result. So, the beer is masculine yet a bit more funky and genderless. 👉 Read more and see the full case study following the link: https://lnkd.in/dgGga_3F — Client: Lidl Hellas Launch date: 2024 Caparo DC Dimitris Sarakis Vasilis Parasidis Lazaros Tzovaras Kostas Kaparos Partners theodosis georgiadis (Packshots) #Packaging #Beer #FMCG

At Caparo, we stand for impact, disruption, and scale. To make this happen, we design for brands that are changemakers, doers, and market leaders. A design must get out there to have a positive impact on the people. One of the most tearful facts in the industry is the unpublished work. We all know how many excellent works live in the closet. We do not exclude ourselves from the occasion. (We wish we could.) We have plenty of great examples to share. So there you go! (and we promise to share some more in the future!) Cleaning our digital closets, we bumped into this oldie and favorite redesign concept. In 2019, we worked with mousegraphics to relaunch #Vimto Kids in the Saudi Arabian market. It's such a pity this never made it to the shelves. But it's powerful enough to still put a smile on our faces after all these years. What do you think? Still super tasty.  Still refreshing and delicious, bursting with raspberry goodness. It will still make your taste buds do a happy dance! But with a new look! Ready to meet your favorite drink again?  Say hello to VIMTO! 🤪🫐🍓 #Vimto #Packaging #FMCG #Redesign

ARGUS — LAGER, 25 YEARS Lidl 🍺❤ We worked closely with Lidl to launch a special edition beer for the brand "ARGUS," celebrating the company's 25th year in the Greek market. The brand has a variety of beers in Europe, but our design brief included the Pils and Lager beer SKUs that are available in Greece. Our task was to maintain the products' colors and logotypes while creating a memorable and eye-catching design that people would want to keep as souvenirs. The high-level goal was to promote the brand and drive sales while celebrating Lidl's birthday, which happened in the same year that Lidl partnered with UEFA EURO 2024™ as a sponsor. On that note, our strategy had two primary goals: First, we wanted to provide a deep storytelling context to the beer package, which already has a mythological brand name, so it was a chance to utilize that heritage and create value in a category where storytelling is crucial. Second, we wanted to give the beer package a "masculine" look and feel since the launch would be during a high football period with lots of beers, snacks, and guys shouting in front of their wide screens, saying cheers, and banging their glasses. Regarding the first strategic pillar, we worked with multiple narratives and versions of the brand name by taking a deep dive into Greek mythology for inspiration. And we found a ton there (as expected). See below! The brand name reflects a journey, a ship, and a mythological monster, drawing inspiration from the rich tapestry of Greek mythology. So, having a bunch of exciting stories to convey based on myths of the Greek Gods, we created an identity celebrating visual storytelling. 🌊🐍 We made the logo smaller to give space for a unique, detailed illustration—one for each beer. To align with masculine traits and cues, we were inspired by classic beer packaging, researched small breweries and the IPA category, and reviewed multiple classic masculine alcoholic spirits that celebrate craftsmanship, creativity, and visual storytelling. The high-contrast colors of white, red, and blue, combined with the metallic materials, create an exceptionally beerish look and feel. Even though this illustrative design refers to a regular masculine look, the colorful and playful design, including some sweet details like cute elements and rounded shapes, gives a twist and tones down the "masculinity" of the result. So, the beer is masculine yet a bit more funky and genderless. 👉 Read more and see the full case study following the link: https://lnkd.in/dgGga_3F — Client: Lidl Hellas Launch date: 2024 Caparo DC Dimitris Sarakis Vasilis Parasidis Lazaros Tzovaras Kostas Kaparos Partners theodosis georgiadis (Packshots) #Packaging #Lidl #FMCG

Νῶμα (Noma) - Cyprus kefir, Lidl Noma kefir brings modernity to a dairy product with deep roots and a long heritage in the Mediterranean, Greek, and Eastern food cultures. 👉Check the full case study here: https://lnkd.in/dJXAYfrY Noma (Νώμα), the Greek brand by Lidl, stands out with its unique range of hyper-local Greek and Cypriot products. With a broad portfolio of quality food and beverage products characterised by local ingredients, regional flavors, and traditional recipes. The brand's core values are authenticity, tradition, honest locality, but also nostalgia ("νώμα" means remembrance, memory in ancient Greek). We designed the packaging for a dairy range that includes two "kefir" SKUs and one "ariani," all produced in Cyprus. Researching Cyprus' rich tradition, we found great inspiration in the handmade mosaics of Pafos and its historical monuments. We created a modern mosaic version that serves as key visuals on the product Front Of Packaging. This way, we highlight the products' handmade character and reflect the brand's values like heritage, locality, tradition, craftsmanship, and quality. Aiming to connect the brand with its origins and create a deeply emotional reaction in the consumer at first glance, this eye-catching visual resembles a historical handmade piece of art that goes back to the ages. The colourful and vibrant colour palette provides a hippie touch and balances its traditional essence, turning the final product into a contemporary offer for the modern consumer. Client: Lidl Hellas, Lidl Cyprus — Kostas Kaparos (Creative direction) Amvrosios Palamidis (Art direction, Design) Stefanos Papadimos (Illustration) Amalia Zachou (Packaging design) Yorgos Garefalakis (Brand naming) Kleon Zissimopoulos Zisimopoulos (3d renders - post) #Packaging #FMCG #Lidl #branding #Dairy

“Greece National Day 2024”, we couldn’t help but pair it with our Greek national drink, Ouzo.💙 Our Independence Day requires celebration with “μεζέ” (starters in Greek) and “στη υγεία μας” (cheers in Greek) with family and friends.☀🐙🇬🇷 👉Check the full case here: https://lnkd.in/dyEZKJax Ouzo, the world-famous alcoholic beverage, is a synonym for leisure time under the Greek sun. It's the humble symbol of Greek summer memories and is more than just a drink. Its taste transports you to the sun-drenched beaches of Greece, the laughter of friends, and the carefree moments of summer. Just like its label, it's a piece of nostalgia you can hold in your hands. Noma, the Greek brand by Lidl, stands out with its unique range of hyper-local Greek and Cypriot products. The core values of authenticity, honest locality, tradition, and nostalgia are not just words but the brand's essence, making Noma Ouzo a standout choice. When asked to design the label for Noma Ouzo, we treated it as a Greek summer postcard, a messenger of simple pleasures and carefree moments. Our design for Noma Ouzo's label is a tribute to the art and tradition of Mytilene, the Greek island where it originates. We've used local folklore xylography aesthetics to capture a moment of leisure reminiscent of the Greek summer. The back of the label is designed as a blank postcard with the sweet elements of a vintage postal stamp, inviting you to share your own summer memories. The use of timeless classic fonts and a color scheme reflecting the product's Greek origins further enhance its authenticity, which dates way back to the ages. The gold light of the warm summer sun is reflected with the gold foiling details on the label. The characteristic blueish color that Ouzo gets as the ice cubes gradually melt also contributes to this authenticity and is a hero element in the design. Client: Lidl Hellas Team: Kostas Kaparos (Creative direction) Amvrosios Palamidis (Art Direction, Design) Stefanos Papadimos (Design, Illustration) Yorgos Garefalakis (Brand naming) theodosis georgiadis (Pack shots) Stavroula Foutsa (Pack shots styling) #packaging #FMCG #Lidl #branding

We seek a designer who can deliver outstanding and inspiring design pieces to join our team! SCOPE— Primary: brand & packaging design for regional start-ups and global market leaders in the food, beverage, cosmetics, and healthcare sectors. Secondary: brand design beyond consumer products for established corporations and small businesses across industries. WE OFFER— Our most crucial perk is offering an inspirational workplace with a super-talented team that will help you grow and thrive.💚 Apart from that, here are some highlights: • The best design tools. • Never-ending training on the job. • Participation in international awards, publications, and events. • Descent salary (AKA "competitive salary"). • Very flexible on remote working. • Growth Opportunities (For real). • Modern office facility. • Open fridge, beverages and commodities. • Studio excursions in industry festivals around the world. WE REQUIRE— • 5 years plus of work experience in a design agency. • Cutting edge portfolio: Present your sharpest ideas and best craft in brand & packaging. YOU— • Live in Athens or willing to relocate here.  • Fluent in written and spoken English. • Critical thinker: able to share your creative vision and great taste. Always bring considered opinions and feedback to each stage of the project. • Collaborative mindset: work hand in hand with our in-house design team and external associates by delegating tasks, providing feedback, and curating work toward delivery. • Confident presenter: able to articulate your thoughts and present work in a compelling way to clients and creative teams. • Love going on immersion trips. Get to know clients. Go to events and exhibitions. Know and share what's good. • Understand strategy and unpack creative briefs. Understand trends. Turn research into incredible work. • Deliver on your promises. Excellent time management skills. Exceptional:  • Attention to detail. • Design fundamentals: typography, layout, color, semiotics. • DTP/print production. • Adobe: Illustrator, Photoshop. Illustration, motion, and 3d are a big plus. APPLY— 👉 Send your portfolio, CV, and Insta to hello@caparo.gr 👉 Mail subject: "CREATIVE DESIGNER" 👉 We can reply only to the selected candidates. Pls, accept our apologies if there's radio silence. Thanks y'all! 🤙

White Leaf®, Fysis — Join the revolution! 🌍🌿 👉 Check the case study here: https://lnkd.in/dTsrWjGP Year by year, people become increasingly more sensitive toward environmental issues. From pollution and climate change to consuming less plastic and finding energy-saving solutions, you name it! Everything "green" is hotter than ever -as it should be! People change their lifestyles for a better tomorrow to help the planet remain solid and healthy for all of us and the generations to come! Consumers -especially Gen Zers and Millennials- demand more and more from brands and companies regarding their environmental policies, social impact, and carbon waste footprint reduction. And they clearly reward those who lead the way on these issues. This whole wave across the world has a phenomenon of a green revolution, celebrating humanity and care towards the planet and life! At the end of 2021, White Leaf, a hygiene papers brand we built from scratch in 2016, assigned us to design their new product's concept and visual identity. Aligned with the social cues, White Leaf created a new product with a crystal clear claim: The packaging is certified as 100% plastic-free. The brand aimed to reinforce its green profile and attract consumers by providing a more sustainable and ethical solution in this category. Also, the brand entered more sophisticated retail chains with this launch. Finally, after many obstacles, White Leaf Fysis made it to the market in the year 2023. We named this sub-brand: "Fysis," which means nature in Greek (φύσις), to signify the trait of this product clearly. The design concept derives from the visual systems of the social movements, banner drops, and handmade slogans on the walls made by revolutionary teams. Besides the logotype and some typography used across product lines, all the info was drawn by hand like a DIY banner. This way, we tried to use the packaging as a protest tool to convey a positive message: an open call for the people to join the good cause! Creating a "think-green revolution" kind of thing. The typography is bold yet playful and friendly, and combined with the black-green color palette, helps the product be impactful and eye-catching on the shelves. The craft paper material helps the eco look & feel of the packaging. Check the other White Leaf lines here: https://lnkd.in/ddZae4j https://lnkd.in/daUcXqM Client: EUROSYST SA Launch: 2023 Kostas Kaparos Dimitra Makraki Yorgos Garefalakis Konstantinos Gikas 💚 #FMCG #Green #CPG #Packaging #Caparo #branding #Eco

We are super happy to announce that we won a GOLD ERMIS AWARD for Xinomavro - “ξ” in the packaging category Ermis Awards this year! 💛💙❤ This adds one more distinction to this beloved project on top of Lidl’s breakthrough in the PL and No-name wine landscape with this launch and other similar wines we developed together!🤘 Also, it was one of the three Gold awards this year in the Branding & Design Category, making it sweeter as an accolade.🤓 Cheers to all Caparo members who made this happen, and kudos to our client, Lidl Hellas, for their trust and excellent collaboration. ✨ 👉 Check the case study here: https://lnkd.in/dE8Z4RRv Client: Lidl Hellas Launch date: 2022 Caparo DC Stefanos Papadimos Aggelos Gourzis Lazaros Tzovaras Kostas Kaparos #Caparo #winelabel #ErmisAwards #packaging #Lidl

The GOBBLE APP is finally on air! It is an animated experimental film and our first with our new production house, NORMAL TOAST. Enjoy, with SOUND ON! ❤️ — It's like "when GOBBLE APP became aware and started consuming human experience, it manifested itself into fast-production-consumer goods. For humans to experience the ouroboric nature of human-made intelligence." VIMEO: https://lnkd.in/dM8eqeti INSTAGRAM: https://lnkd.in/dYQgasYz YOUTUBE: https://lnkd.in/du87bFnw — Production: Caparo DC, NORMAL TOAST Chief Creative Officer: Kostas Kaparos Direction: Aggelos Gourzis, Lazaros Tzovaras Animation: Aggelos Gourzis, Lazaros Tzovaras Design & Illustration: Aggelos Gourzis, Lazaros Tzovaras Sound Design: Aggelos Gourzis Music: Dimitrios Kourtikakis, Alexander Gyllos Voice Over: Aggelos Gourzis, Lazaros Tzovaras, Darina Miroshnichenko #animationstudio #animationart #3danimation

We collaborated with FABRIKA Storytelling Studio for a commissioned-based project that took us on a delightful journey into the world of digital storytelling! Our task? To create a series of illustrations for stories featured on the LiFO (DYO DEKA SA) website, spotlighting the essence of Lidl Hellas. Each character depicted within these digital narratives embodies the spirit of a true everyday hero, finding strength and inspiration in their connection with Lidl to navigate the challenges of modern life with optimism and positivity. 👉 Check all the illustrations here: https://lnkd.in/dJup7fkz Curious to explore more? Dive into the full read on LiFO and stay tuned for more captivating stories yet to unfold! 👉 https://lnkd.in/dhCQ_3ag Strategic Collaboration: FABRIKA Storytelling Studio Creative Copy: Christina Dimitriou Caparo DC team: Kostas Kaparos, Dimitra Makraki, Stefanos Veis, Dimitris Sarakis #Lidl #Caparo #Illustration