Technically Write IT

We're bringing a taste of Ireland to tcworld next week. 📍Join us on stand: 2D06 & 2D07 📅 Tuesday 5th November @ 6pm 🔗tcworld Stuttgart Excited to be sponsoring the Irish Whiskey Pub night with tekom Ireland and Miramo. Join our team for an evening of fun. Rahel Anne Bailie, Toni Ressaire, Sean Power, Máiréad Jones, Sinéad Healy

You wouldn't make a photgrapher take a photo (or edit a photo) in a CMS. So stop making your writers write and edit in the CMS. There are better tools for a more efficient, scalable, and robust production process. #ContentOps #ContentOperations

1 analogy to give stakeholders their content strategy aha moment,  and the end of my The LavaCon Content Strategy Conference countdown. It seems to be difficult for some corporate stakeholders to understand why content practitioners need to have an efficient system for producing content, why creating content is more than filling in some form fields in a CMS. Sometimes the aha moment comes when stakeholders can relate the production of text-based content to the production of visual content. Photographers take pictures in RAW format. They edit their content in a fit-for-purpose environment such as PhotoShop. The final photos are then processed and turned into formats suitable for use in their respective environments. The photos are stored in a system meant for storing ready-to-use photos, where they stay until they're needed. Writers create topics in a structured format, in a fit-for-purpose authoring environment such as a CCMS, where they can edit and manipulate the content. The finalised content is then processed and turned into formats suitable for use in their respective environments. The content is stored in a system meant for storing ready-to-use content objects, where they stay until they're needed. Just as no one would ask a photographer to take their photos in a CMS or edit them in a CMS, no one should ask a writer to do so, either. In both cases, investing in a robust ecosystem suited to the types of content being produced makes for more efficient, scalable, and robust production processes. See you tomorrow at The LavaCon Content Strategy Conference #ContentOps #ContentOperations #LavaCon

Does your organisation agree on these terms? Rahel Anne Bailie sharing more gold ahead of The LavaCon Content Strategy Conference

Register for our upcoming webinar on 14th November from 9-10:30am PST to discover why structured content isn’t just about AI readiness – it’s the key to solving numerous content challenges while future-proofing your organization. Our speakers, Toni Ressaire, Rahel Anne Bailie, and Fraser Doig will explore the topics of AI readiness, accessibility, legal compliance, and personalized user experience. #RWS #Tridion

Everyone loves to hate regulators - compliance is a bore. We're seeing more and more regulations coming into force (because we know that industry doesn't necessarily follow the rules when left to its own devices). The AI is the newest entity on the regulatory block. But what if we leveraged the need for compliance as a way to convince management to invest more in content? Tune in to hear about how regulations give us guerilla tactics to fight for the results that we might struggle with to get when posing the "right" arguments. #ContentStrategy #Regulatory #Compliance #AI

So many people I admire will be at The LavaCon Content Strategy Conference - here are 17 of them. Scott Abel - We've collaborated on workshops, books, and projects. We start talking about a tree and end up planting a forest. Can't wait! Noz Urbina - Our professional and personal lives have intertwined over the years, as we discover we're bookends in many ways. Right now, Noz is all AI and I'm all Content Ops, and we meet in the middle. Joe Gollner - Joe and I used to see each other many times a year on the conference circuit. Joe is a true philosopher, with his unique way of visualising frameworks and models, seemingly effortlessly. Joe, you talk, and I'll try to keep up. Sarah O'Keefe - My conversations with Sarah at tcworld have been interesting, and we have those hallway conversations (but over lunch) where our cynicism about the industry finds a sympathetic place to land. Plus she has good chocolate. Val Swisher - Val is a ray of sunshine, and very much the optimist. I hope to have a good chat about the changing model for global content and compare notes on the use of AI. Amber Swope - Ah, we have Things to Discuss. As we do a lot of DITA work, it's only fitting that I scheme and conspire (in a good way, of course) with the DITA queen. Carlos Evia - Though Carlos and I collaborated on the Content Operations from Start to Scale book, and even co-wrote the massive middle chapter together, we've never met in person. It's time! Lief Erickson - Our paths have crossed over the years, particular during the two years he did the Content Strategy Master's program. I'm keen to hear what he's been up to. Andrea L. Ames - We go back to STC days, when we both sat on the international STC board. I want to hear about the coaching chapter of her career. Kit Brown-Hoekstra - Another person I've known forever, and our last conversation at tcworld was very lively. Alan J. Porter - Over the years, Alan has shared his experiences and his wisdom freely with his fellow consultants. I always come away with nuggets that go into the mental repository. Patrick Bosek - One of the contributing authors to the Content Operations book, I always find conversations with Patrick illuminating. Jim Tivy - It's because of Jim that I learned to use DITA and want to thank him for his patience in personally teaching me. Rachel Houghton - I'm sure we'll have a chance to chat, mostly because she'll be putting her camera to good use. Jackie Damrau - It's been a long time since we've had a chat. Emails about submitting book reviews don't count, but we will talk about those too, I suspect. John Hedtke - No idea what I'll speak to John about yet, but he and I always have lively conversations. Heather Hedden - We've only met a couple of times, and I want to know more about her area of work. If you're not on the list and want to chat, drop your name into the comments and let's make it happen. #Lavacon24 #ContentOperations #ContentStrategy #TechComm

Tonight at 6 PM (PT) Are you looking to improve how your team creates, shares, and optimizes content? Content operations streamline the entire process, making your content strategy more efficient and impactful. Join us for a special webinar featuring Rahel Anne Bailie, a leading expert in content strategy and operations. Don't miss this opportunity to learn from one of the best in the field! We look forward to seeing you there.

"AI is a tool, not a destination" Siobhàn O'Leary We partipated in an insightful event on AI literacy with tekom Ireland on Friday. A big thanks to our speaker Siobhàn O'Leary. AI is not going to 'take' our jobs, but it will change the tasks we do. We should think about how technology works as a partner in the tasks we do (AI augmentation). And at enterprise level, we need to be really careful in terms of ethics, and sustainability. The environmental impact is going to be significant if everyone jumps on the AI bandwagon, creates lots of additional data, and employees aren't given the proper training and support.

Here's 6 of the most common content challenges in Life Sciences businesses. 🚫Duplication of information 🚫Challenge to maintain consistency 🚫Lack of real time updates 🚫Outdated information 🚫Errors copied and pasted 🚫Seperate updates per document Sounds frustrating (and expensive), right? The good news is, it doesn't have to be that way. Swipe through the carousel for some Technically Write IT answers. #ContentStrategy #ContentOps #ContentOperations #LifeSciences #BioTech #IntelligentContent