ADMANGO

HONG KONG ADSPEND REPORT (Q3 2024) According to admanGo, Hong Kong’s total adspend reached 7.68 billion in the third quarter of 2024. Driven by strong growth in adspend from industries such as Restaurants, Travel & Tourism Services, and Beverages, local adspend increased by 7.5% YOY in July and grew 5.6% YOY in August. Despite a 5.3% YOY decline in September, overall adspend in the third quarter still recorded a 2.6% YOY increase. Looking ahead to the fourth quarter, data showed that during the recent National Day Golden Week, the daily number of Mainland visitors reached new highs, and the government’s newly released 2024 Policy Address introduced various measures to boost the tourism sector. Combined with the Christmas season in December, a traditional peak for consumer spending, advertisers are expected to allocate more resources to promote business growth, contributing to the continued expansion of local adspend. Full report: https://bit.ly/4hiMPGd

Top 5 KOL with the Highest IG Branded Content Adspend (Jul - Sep 2024) According to the total IG Branded Content Adspend monitored by admanGo, the IG KOLs who ranked top 5 were Grace Chan, Elva Ni, Hins Cheung, Sammi Cheng and Kelly Chen. 1. Grace Chan IG Followers: 782K Branded Content: Cathay Pacific, HSBC Hong Kong...... 2. Elva Ni IG Followers: 840K Branded Content: Burberry, Dior...... 3. Hins Cheung IG Followers: 1.2M Branded Content: CHANEL, Loro Piana...... 4. Sammi Cheng IG Followers: 949K Branded Content: Sandro Paris, Valentino ...... 5. Kelly Chen IG Followers: 277K Branded Content: SHISEIDO HK, Standard Chartered Hong Kong...... *IG Followers as of September 2024 **IG KOL Branded Content Adspend" is calculated based on the IG KOL Branded Content promotion for their channel, and does not include the fees paid by advertisers to social media platforms Please feel free to call Esther Wong (2836 6792) or Jonas Wong (2151 3395), or schedule a meeting at https://bit.ly/3170la0 to learn more about IG Marketing.

Top 6-10 KOL with the Highest IG Branded Content Adspend (Jul - Sep 2024) According to admanGo, based on the total IG Branded Content Adspend in Q3 2024, The KOLs ranked sixth to tenth were Edan Lui, Louis Koo, Coffee Lam, Jeffrey Ngai and Charmaine Sheh. 6. Edan Lui IG Followers: 722K Branded Content: SHISEIDO HK, SABON HK...... 7. Louis Koo IG Followers: 829K Branded Content: Gucci, DBS...... 8. Coffee Lam IG Followers: 1.09M Branded Content: Vita Green, Olay HK…… 9. Jeffrey Ngai IG Followers: 483K Branded Content: Louis Vuitton, MCM..... 10. Charmaine Sheh IG Followers: 1.35M Branded Content: HSBC Hong Kong, La Mer HK ...... *IG Followers as of September 2024 **IG KOL Branded Content Adspend" is calculated based on the IG KOL Branded Content promotion for their channel, and does not include the fees paid by advertisers to social media platforms Please feel free to call Esther Wong (2836 6792) or Jonas Wong (2151 3395), or schedule a meeting at https://bit.ly/3170la0 to learn more about IG Marketing.

Credit Cards & Charge Cards Adspend Report (Jun – Aug 2024) The summer holiday is traditionally a peak season for travel and consumer spending, during which financial institutions intensify their credit card promotions. According to admanGo’s Credit Cards & Charge Cards Adspend Report (Jun – Aug 2024), the adspend for credit cards & charge cards in Hong Kong reached 181 million. Mobile emerged as the top advertising platform, capturing 41% of the market share, while Facebook dominated social media with a 74% share. Hang Seng Bank ranked as the top advertiser in this category during this period. The report also included market share of various media, the top 10 Advertisers, as well as detailed information on Social Media advertising information. Interested in learning more about the latest Credit Cards advertising information? Please call Esther Wong (2836 6792) or Jonas Wong (2151 3395) to arrange a meeting at https://bit.ly/3170la0  to get the report for free!

YOUTUBE BRANDED CONTENT ADSPEND REPORT (APR-JUN 2024) According to the “YouTube Branded Content Adspend Report (Apr-Jun) 2024” by admanGo, Alfred Chan has emerged as the top YouTuber in terms of Branded Content Adspend, with KZee and Mandies Kwok ranking 2nd and 3rd respectively. This report also included other valuable YouTube advertising data, such as Branded Content SOV, Top 10 HK YouTube channels, Top Categories, Advertisers and more… Want to learn more about YouTube Branded Content Adspend? Please feel free to call Esther Wong (2836 6792) or Jonas Wong (2151 3395) to arrange a meeting at https://bit.ly/3170la0 to get the report for free! * “YouTuber’s Branded Content Adspend” is calculated based on the YouTuber’s Branded Content promotion for their channel, and does not include the fees paid by advertisers to social media platforms.

INSTAGRAM ADSPEND REPORT (APR-JUN 2024) According to admanGo, Instagram’s adspend reached 661 million in the second quarter of 2024, showing a 42% YOY increase. HSBC emerged as the top advertiser on IG in terms of adspend, while Hins Cheung became the top IG KOL in terms of branded content adspend. The report also included various crucial data such as adspend trends, ad type SOV, branded content ratios (Media VS KOL), top categories with the highest adspend and growth rate, rankings of advertisers and KOLs etc. These insights served as valuable references for devising local Instagram advertising market strategies. Interested in learning more about Instagram adspend data? Please feel free to call Esther Wong (2836 6792) or Jonas Wong (2151 3395) to arrange a meeting at https://bit.ly/3170la0 to get the report for free.

Mooncake Adspend Report (July – September 2024) According to admanGo, mooncake adspend in Hong Kong reached 119 million from July to September 2024. Among the various mooncake types, egg custard mooncakes accounted for the highest share at 39%, topping all other categories. The report provides an in-depth analysis of advertising trends and media market share, highlighting the top 10 mooncake advertisers, adspend across different mooncake flavors, and social media ad performance data, offering valuable insights for industry reference. If you want to see more seasonal adspend data for any industries or have any questions about the report, please call Esther Wong (2836 6792) or Jonas Wong (2151 3395) to arrange a meeting at https://bit.ly/3170la0. Full report: https://bit.ly/4eke1lB

FACEBOOK ADSPEND REPORT (APR-JUN 2024) According to admanGo, Facebook’s adspend reached 946 million in Q2 2024, marking a 12% annual increase. Hang Seng Bank, HSBC and ANKH emerged as the top three advertisers in terms of ad spending, with Cosmetics and Skincare ranking as the highest-spending category on Facebook in Q2 2024. The report also highlighted various key data points, including Trends and Proportions of adspend, Branded Content ratios, Top 10 Categories, rankings of Advertisers and KOLs etc.. These data contributed to the formulation of local advertising market strategies for Facebook. Interested in learning more about Facebook adspend data? Please feel free to call Esther Wong (2836 6792) or Jonas Wong (2151 3395) to arrange a meeting at https://bit.ly/3170la0 to get the report for free.

Health Supplements Adspend Report (Jan – Jul 2024) According to admanGo, Health Supplements’ adspend from January to July 2024 reached $206 million, TV emerged as the Top Media, capturing a 34% market share, Facebook dominated Social Media with a 61% share, Wright Life became the top advertiser in this category during this period. The report also included media market share of various media, the top 10 Advertisers, as well as detailed Social Media advertising information. Interested in learning more about the latest Health Supplements advertising information? Please call Esther Wong (2836 6792) or Jonas Wong (2151 3395) to arrange a meeting at https://bit.ly/3170la0  to get the report for free!

Olympic Keywords on Social Media Posts Analysis Report (27th Jul – 12th Aug 2024) The Paris Olympics concluded perfectly, with Hong Kong athletes achieving a historic milestone by winning two gold and two bronze medals. According to admanGo, 70 Olympics-related keywords were tracked from July 27 to August 12, 2024, OMEGA Watches is the brand with the highest number of posts related to the Olympics, while Edgar Cheung is the Olympic athlete being featured the most in branded content on both Facebook and Instagram. If you want to see more data about the Paris Olympics or have any questions about the report, please call Esther Wong (2836 6792) or Jonas Wong (2151 3395) to arrange a meeting at https://bit.ly/3170la0. Full report: https://bit.ly/4dkIgbX