Design Bridge and Partners

We’re celebrating 9 PENTAWARDS wins, including being named Design Agency of the Year!   Our London studio brought home Platinum and Gold for their work with Pastiglie Leone, Silver for Laphroaig, and two Silvers for Tanqueray No.TEN. The team also earned a Certificate for their work on Harvey Nichols!   Our Amsterdam studio won two Gold trophies and one Silver for their work with The HEINEKEN Company.   Meanwhile, our Singapore team earned a Certificate for their work with McDowell’s!   Huge cheers to our clients and teams for these achievements! Check out all the winners here: https://lnkd.in/eiZ3sMAu #Pentawards #Branding #PackagingDesign #WPP

Congratulations to HSBC, Legal & General, Haleon and our Corporate Communications team, who took home two Silver, two Bronze and a Highly Commended at this week’s #CorporateandFinancialAwards! The teams won in categories including Best Cover, Best Copy Style or TOV, Best D&I Reporting and Best CSR or ESG Report. Read more: https://lnkd.in/eCDPnMtW Communicate magazine #corporatecommunications #brandingagency #WPP

Ten wins at the Brand Impact Awards! Our London team brought home multiple awards for their work with Pastiglie Leone, PRECISE., Harvey Nichols, Aston Martin, and Tanqueray No. TEN. In New York, our studio earned an award for their work with The Archer School for Girls, and over in Amsterdam, the team celebrated a win for their partnership with The HEINEKEN Company. Congratulations to our clients and teams! View all the winners here: https://lnkd.in/ezkNKk5K #BIA2024 #Awards #Branding #WPP

Inside NASA’s branding for its biggest missions in years...   From bold gradients to angular type, the branding for NASA’s Artemis missions to the moon is unlike anything created before.   "When the brand you’re working with is NASA, the rules are a little bit different because of the magnitude of what they’re capable of."   -Lily Thaler, Senior Strategist   Read more on Fast Company here: https://lnkd.in/enbDpU4A #Branding #BrandIdentity #BrandStrategy #WPP

"Impression takes expression in the world of luxury gifting. Your choice of gift reflects your taste and discernment. Studio Creations by Cadbury was born from this insight, resulting in a brand that embodies creativity and self-expression." Philip Dall, Executive Creative Director for Southeast Asia and India, and Nitin Saini, VP of Marketing at Mondelez India, speak with Campaign India about our partnership and the launch of Studio Creations by Cadbury. Read more here: https://lnkd.in/gGFTuCVq #Branding #BrandIdentity #Creativity #PackagingDesign #WPP

Consistency can sink a brand, instead anchor with a 'fix and flex' approach. Scott Lambert, Creative Director in our New York studio shares his perspective on the classic trap of rebranding. Read it on Creative Bloq here: https://lnkd.in/edjqP-id   #Branding #BrandStrategy #VisualIdentity #WPP

Is your company prepared for the CSRD's financial materiality requirements?    We can provide actionable guidance to support you in navigating the challenges of CSRD reporting, ensuring your disclosures are clear, confident, and compliant.   Discover more here: https://lnkd.in/eTtaT35u #CSRD #DoubleMateriality #FinancialMateriality #SustainabilityReporting #WPP

India is elevating its gifting culture, and Cadbury is at the forefront of that change. But can a brand known for its 5-rupee bars successfully stretch into the ultra-premium sector? Our Mumbai and Singapore studios partnered with Mondelēz International to launch Studio Creations by Cadbury, a premium brand that redefines gifting as an art form. In the world of luxury gifting, your choice of gift reflects your taste and discernment. For Cadbury to be credible in this space, the brand had to shift its focus to creativity and self-expression. This shift led to the launch of Studio Creations by Cadbury.  Studio Creations by Cadbury stands out by pairing its iconic purple with textural, vibrant illustrations, high-quality materials, and contrasting finishes—all inspired by the studio environment. The Studio signature draws from the iconic Cadbury mark, refined by the same typographer, Rob Clarke, further enriching its artistry.  Aimed at consumers who value uniqueness, Studio Creations by Cadbury is set to redefine Cadbury’s role in India’s luxury gifting market. View more here: https://lnkd.in/e4FGQi7a #Branding #PackagingDesign #LuxuryGifting #WPP

Selabe Kute, Sustainability and Corporate Communications Director, speaks to Newsweek via its partner Investment Reports about the importance of companies marketing their sustainability efforts, double materiality, how it can help companies turn compliance into a competitive advantage, and more.   Read it here: https://lnkd.in/ewNS-Juv #Sustainability #Branding #DoubleMateriality #WPP

"We should recognise that not every creative genius is cut out to be a manager. Some thrive purely in the act of creation, with no desire to manage a team or develop performance plans. Unfortunately, these talents often leave the industry for freelance work, where they can simply create without the pressures of managing.” Rebekah Pagis, North American President, speaks to Ad Age about how creative leaders can become better managers amid the growing tensions within agencies. Read it here: https://lnkd.in/guPq_k8K #CreativeLeaders #CreativeIndustry #WPP