HYPEBEAST

Hypebeast Flea took place earlier this month in Shanghai where over 4,000 people were in attendance. Brands like DOE, KARMA8A, Loose End, Melting Sadness, METALBELLY, and more took over as exclusive merch and products were made available. Additionally, interactive experiences and workshops were set up throughout the weekend.⁠ ⁠ Click below to get a closer look at what went down.

To celebrate Mid-Autumn Festival, we've rounded up some of this year's most luxurious mooncakes. Like any other year, the roundup for 2024 sees extremely thought-out and creative packaging. From Gucci to Audemars Piguet to YSL, click below to see some of this year's most luxe packaging and find out more at https://lnkd.in/gzAWDrsE

We are bringing Hypefest to Hong Kong this November for the very first time. Taking place at the Central Harbourfront from November 9-10, this year’s festivities will welcome global music acts, a series of exclusive pop-ups, and more. Hypefest Hong Kong 2024 will see two-time Grammy award winners JUSTICE take center stage as the electronic music duo headline the weekend. Debuting nearly 20 years ago and recently returning with a 13-track album ‘Hyperdrama’ after an 8-year hiatus, the group is set to perform on Day 2 of Hypefest. ⁠ ⁠ Other performers include South Korean R&B artist DEAN along with d4vd who recently joined SZA on tour, Thai rapper MILLI, South Korean singer and songwriter So!YoON!, Hong Kong post-punk band N.Y.P.D., and more to be announced soon. Early bird tickets for a 2-day weekend pass are now available exclusively on Klook at https://lnkd.in/gC_trMif.

There exists a subset of athleisure fanatics, where technical advancement enthusiasts intersect with those who possess a sheer love of running. And their common denominator is norda. With a fresh restock and new colorways coming to HBX, we caught up with the brand’s co-founder, Nick Martire, to discuss norda’s journey, athletic business philosophies, and the "Porsche" that’s made for your feet. Check out an excerpt from the interview at https://lnkd.in/gUAA-tGH

With Hypefest Hangzhou taking place last weekend, we’re taking a look at some of the key highlights. From Offset, presented by Live Base, and Masiwei to Tyson Yoshi, Digi Ghetto, Tinashe and more, check out below to see what went down: https://lnkd.in/gTxBqJEN

For Rocky Xu, breakfast is a focal point to a healthy, creative lifestyle in Los Angeles.⁠ ⁠ Rocky Xu has dipped his hands in fashion and music since the mid-2000s, having worked with powerhouse brands like Nike and Converse, Beats By Dre, Awake NY, the local-favorite Family Style Food Festival and more. His latest venture – Rocky’s Matcha – is ushering in a new wave of health and awareness of the age-old Japanese tea leaf powder. His brand of matcha and matcha drink has been hitting the streets of major cities since 2022, working with boutiques and cafes across the United States and even in the U.K.⁠ ⁠ To foster your pleasant mornings, Rocky has shared with us his favorite locations across Los Angeles for breakfast and coffee/tea/matcha, with some staple spots highly familiar and a few under-the-radar joints as well. The list is sure to cater to health-focused individuals, while also not ostracizing those looking for mornings with downright delicious starts too.⁠ ⁠ Check out the list at https://lnkd.in/gYrNVjEc

The 2024 Paris Olympics are officially underway, and with LVMH as the Games’ premium partner, there’s fashion in every corner. From Pharrell Williams carrying the Olympic torch in his new adidas collab to athletes donning bespoke uniforms by global designers, this year's games are the ultimate cultural moment for fashion to take its largest stake yet in the globe’s most influential sporting event. Discover more on https://lnkd.in/gMVyUdBs

For our Hypemaps' latest contributor guide, we’re ecstatic to feature one of our favorite world-class restauranteurs: Chef Nobu Matsuhisa.⁠ ⁠ Chef Nobu’s brand has grown tremendously since the opening of his first restaurant in 1987 – attracting celebrities and food fanatics alike, some of which have been recurring customers for decades. Chef Nobu has become an undeniable sushi and hospitality master, ultimately crafting a well-trusted brand due to its signature food and uncompromising service. ⁠ ⁠ Because of this, it can be said that many would trust Chef Nobu with culinary recommendations across the world. But given his split time between Tokyo and Los Angeles, these are special places he knows like the back of his hand. To offer a closer glimpse into some of his favorite eats, Chef Nobu has shared where to stop for excellent food when in Tokyo, Japan: https://lnkd.in/g9q2v_ZA ⁠

Stéphane Ashpool has been around the block a few times: he founded Pigalle in 2008 and has also worked with Nike, Missoni, VanMoof and more in cultivating the label’s sports-leaning persona. But even with the extent of his layered experience, Ashpool received his biggest task yet - to design the French national team’s uniforms for the 2024 Paris Olympic Games. Even though maneuvering into uniform design was uncharted territory for the designer, the process was not as drastically different from Ashpool’s design day job as you might imagine. Read the full feature at https://lnkd.in/gBJhrh2x

On July 6, we held our first-ever Hypedrive car event with local premium car culture brand Brekkie Car Club and Stanton food market-turned-venue Rodeo 39 for CARS & COFFEE+, a play off of automotive enthusiasts’ OEM+ styling. The turnout for CARS & COFFEE+ spoke for itself – with limited parking of 300 spots, the venue quickly filled over capacity. ⁠In total, an estimated 500+ cars made their way to the event, with over 1,000 spectators and guests walking the grounds.⁠ ⁠ Check out a selection of our event photos below and find out more at https://lnkd.in/gnwyahx6