HYPEBEAST

Hypedrive just wrapped up its first-ever "Cars & Kicks" event over the weekend, in collaboration with Jeff Staple and The Motoring Club. Curated sports cars and classics were paired with coveted sneakers and customs at the premier Los Angeles social venue for a night of merging subcultures. Guest appearances from Sung Kang, DJ Skee, Jacques Slade and more made the night special, while products from Tarmac Works, Leen Customs, Yokohama ADVAN and Inozetek left lasting impressions with the guests of the event. Check out more at https://lnkd.in/dgeSfaUG recap-october-19-motoring-club

This Shanghai Fashion Week, Hyperoom made an exciting return to unveil an array of Spring/Summer 2025 collections from a selection of brands.⁠ ⁠ Set up in Changning District, the showroom was by appointment only and boasted a total of 12 exhibitors including Belgium’s Arte Antwerp and Estonia’s Racer Worldwide, who made their debut. Elsewhere, Hyperoom regulars like THUG CLUB, Oakley, PRIX, and more also returned. Check out the highlights at https://lnkd.in/gjV2q7Hq

Hypebeast unveils the latest edition of Hypebeast Magazine: The Uniform Issue, with two covers featuring Peggy Gou (with exclusive jewelry styling by BVLGARI), and Sterling Ruby, exploring the concept of a uniform, whether ascribed or chosen, as one’s expression to the rest of the world. Hypebeast Magazine Issue 34 is currently available on hbx.com. Take a closer look at https://lnkd.in/gfBMF9tZ

Hypebeast Flea took place earlier this month in Shanghai where over 4,000 people were in attendance. Brands like DOE, KARMA8A, Loose End, Melting Sadness, METALBELLY, and more took over as exclusive merch and products were made available. Additionally, interactive experiences and workshops were set up throughout the weekend.⁠ ⁠ Click below to get a closer look at what went down.

To celebrate Mid-Autumn Festival, we've rounded up some of this year's most luxurious mooncakes. Like any other year, the roundup for 2024 sees extremely thought-out and creative packaging. From Gucci to Audemars Piguet to YSL, click below to see some of this year's most luxe packaging and find out more at https://lnkd.in/gzAWDrsE

We are bringing Hypefest to Hong Kong this November for the very first time. Taking place at the Central Harbourfront from November 9-10, this year’s festivities will welcome global music acts, a series of exclusive pop-ups, and more. Hypefest Hong Kong 2024 will see two-time Grammy award winners JUSTICE take center stage as the electronic music duo headline the weekend. Debuting nearly 20 years ago and recently returning with a 13-track album ‘Hyperdrama’ after an 8-year hiatus, the group is set to perform on Day 2 of Hypefest. ⁠ ⁠ Other performers include South Korean R&B artist DEAN along with d4vd who recently joined SZA on tour, Thai rapper MILLI, South Korean singer and songwriter So!YoON!, Hong Kong post-punk band N.Y.P.D., and more to be announced soon. Early bird tickets for a 2-day weekend pass are now available exclusively on Klook at https://lnkd.in/gC_trMif.

There exists a subset of athleisure fanatics, where technical advancement enthusiasts intersect with those who possess a sheer love of running. And their common denominator is norda. With a fresh restock and new colorways coming to HBX, we caught up with the brand’s co-founder, Nick Martire, to discuss norda’s journey, athletic business philosophies, and the "Porsche" that’s made for your feet. Check out an excerpt from the interview at https://lnkd.in/gUAA-tGH

With Hypefest Hangzhou taking place last weekend, we’re taking a look at some of the key highlights. From Offset, presented by Live Base, and Masiwei to Tyson Yoshi, Digi Ghetto, Tinashe and more, check out below to see what went down: https://lnkd.in/gTxBqJEN

For Rocky Xu, breakfast is a focal point to a healthy, creative lifestyle in Los Angeles.⁠ ⁠ Rocky Xu has dipped his hands in fashion and music since the mid-2000s, having worked with powerhouse brands like Nike and Converse, Beats By Dre, Awake NY, the local-favorite Family Style Food Festival and more. His latest venture – Rocky’s Matcha – is ushering in a new wave of health and awareness of the age-old Japanese tea leaf powder. His brand of matcha and matcha drink has been hitting the streets of major cities since 2022, working with boutiques and cafes across the United States and even in the U.K.⁠ ⁠ To foster your pleasant mornings, Rocky has shared with us his favorite locations across Los Angeles for breakfast and coffee/tea/matcha, with some staple spots highly familiar and a few under-the-radar joints as well. The list is sure to cater to health-focused individuals, while also not ostracizing those looking for mornings with downright delicious starts too.⁠ ⁠ Check out the list at https://lnkd.in/gYrNVjEc

The 2024 Paris Olympics are officially underway, and with LVMH as the Games’ premium partner, there’s fashion in every corner. From Pharrell Williams carrying the Olympic torch in his new adidas collab to athletes donning bespoke uniforms by global designers, this year's games are the ultimate cultural moment for fashion to take its largest stake yet in the globe’s most influential sporting event. Discover more on https://lnkd.in/gMVyUdBs