HYPEBEAST

norda has officially announced a release date for its 005, a trail running “super shoe” that’s packed with enough Superman-level tech to make Lex Luthor salivate. Based around four pillars — lightness, speed, durability and breathability — the 005 was designed to conquer the world’s most grueling races. “I’m biased, of course, but I’ve been making shoes for 25 years and I think the 005 is the best trail shoe ever made,” says norda co-founder and CEO Nick Martire. Dropping on hbx.com tomorrow, March 14 at 9 PM HKT. Check out the full interview at https://lnkd.in/e9uXeu8z and shop norda at https://lnkd.in/gTgsHx_M

Powered by Hypebeast's 20-year expertise in youth culture, Hypemaker goes beyond traditional advertising to craft global campaigns rooted in cultural insights. With their upgraded services, they empower brands to build meaningful connections and foster a sense of belonging within communities through enhanced strategic planning and authentic storytelling. Leveraging a global network across EMEA, North America, and Asia-Pacific, Hypemaker delivers resonant solutions and impactful narratives. Their recent collaborations with Giorgio Armani, Casio G-Shock, and Reiss × McLaren highlight their ability to connect with diverse audiences and drive cultural relevance. Discover their expertise at hypemaker.co.

As SKIMS continues to grow, we are looking at the timeline of the brand’s business growth in the past six years and why its Nike partnership makes perfect sense in the current moment. The brand co-founded by Kim Kardashian has taken the fashion world by storm since it landed on the scene in 2019. With a focus on body positivity and inclusivity, SKIMS has rapidly grown into a multi-billion-dollar enterprise. From its first release in 2020 where it sold out within 10 minutes, to its latest venture with Nike for NikeSKIMS, check out some of the brand’s pivotal moments below. Read the full story at https://lnkd.in/dHE4mwuT

A look back at New York Fashion Week FW25. At the top of the week, Todd Snyder took menswear aficionados uptown to the Academy Mansion for a smart start. In Chelsea, Christian Cowan debuted a dress made out of bubblegum, and Collina Strada’s Hillary Taymour designed a total “Fempire” complete with bug-eyed sunglasses and runway makeout sessions. Down in the Financial District, Luar’s audacious fashions stormed through a business lobby in corporate drag. In Brooklyn, Christopher John Rogers made a kaleidoscopic grand return to the New York calendar. And at The Shed in Hudson Yards, Thom Browne’s whimsical runway defied any claims that New York Fashion Week is dead. Amidst all the madness in the American fashion capital this week, we have rounded up the moments we loved the most. Check out our full coverage at https://lnkd.in/gNBxDsec

HBX is officially opening the doors of its new store at Hysan Place in Causeway Bay, Hong Kong.⁠ ⁠ The new space spans 1,300 square feet, offering an elevated shopping experience, complete with a carefully curated selection of apparel, accessories and lifestyle products. Inspired by industrial aesthetics, the store combines functionality with style and features a modern palette of white and gray with sleek aluminum and stainless steel finishing.⁠ ⁠ The central lounge area also allows for customers to relax and shop the latest collections and releases from brands like Entire Studios, FEAR OF GOD Essentials, Oakley, PIET and more.⁠ In celebration of the opening, HBX members can enjoy a 20% discount on selected in-store purchases throughout February. Get a closer look at the space at https://lnkd.in/gqw8yBaX

During Paris Fashion Week, Hyperoom hosted its Fall/Winter 2025 showroom, featuring brands curated by Hypebeast. Bringing new and familiar brands to Hyperoom this past PFW, the showroom showcased the most recent collections from Reimagine Studios, PIET, P_Andrade, Oakley, Mass-Produced articles (MPa), and more. Throughout the week, Hyperoom welcomed global industry figures to the showroom to experience some of what these brands had to offer. Check out some highlights from the showroom at https://lnkd.in/gQufX4gW

For Nicole McLaughlin, the pun is always intended. The designer and upcycle extraordinaire has paved a new path — fueled by self-expression, sustainability, and fun — and she wants to help others walk it too. Take a closer look into our latest feature of DIARIES, as Nicole McLaughlin’s approach to her creative practice dives deeper into experimentation and good old-fashioned fun: https://lnkd.in/gB669xfN

Hyperoom will be back in Paris for Fall/Winter 25 to present the 6 brands curated by Hypebeast: Piet, Piet x Oakley, P_andrade, Thug Club, Remagine, and Mass-Produced Articles (MPa). Hyperoom F/W25 Paris January 22 - 27⁠ 10 AM - 7 PM⁠ Location upon request: hyperoom@hypebeast.com

Hypebeans has teamed up with Sanrio, fusing the iconic character Kuromi’s Y2K aesthetic with Hypebeans’ signature style. The duo comes together to deliver limited-edition merch and a newly designed café atmosphere which see both Hypebeans locations transform into a Kuromi Café, combining kawaii culture and minimalism.⁠ ⁠ Kuromi-inspired Taro lattes and Ube Madeleines are now available along with merch like a glam plush accessory, a water bottle, T-shirts, and more.⁠ Discover the full collection at https://lnkd.in/gBTrM7kK

For the 2024 iteration of SCOPE Art Show at Miami Art Week, Hypeart explored the evolution of spray as a medium for visual art. In addition to works by Stickymonger, UFO907 and KATSU, animator and artist Rhymezlikedimez created an immersive installation, combining his signature visuals with audio provided by Carrera Smart Glasses with Alexa. Hypeart also hosted a dedicated space to showcase artist CHITO's collaboration with ASICS, sharing a retrospective of his work and selling out the extremely limited edition sneaker. Directly outside the platform’s booth, a lounge for fair attendees featured furniture from Rove Concepts with sinuous lines that fit seamlessly amongst the visual dynamism of its artful surroundings. Read more at https://lnkd.in/gpHaqff9