iClick Interactive Asia Group Limited

Forget Everything You Knew: Hong Kong's New Spenders Are Here! The consumer landscape in Hong Kong is undergoing a dramatic shift. A wave of affluent mainland Chinese immigrants, known as ‘New Hongkongers’, is arriving in droves. Over 100,000 high-net-worth mainland Chinese immigrants arrived in 2023 alone, joining the existing 2.4 million. This rapidly growing demographic boasts impressive spending power, with many earning a median monthly income exceeding HK$50,000. But here's the secret: Their online world is different. (Swipe through to learn more!) Don't miss out on this lucrative opportunity! Download iClick's exclusive report, "Engaging Affluent New Hongkongers: A 2024 Digital Media Report", and unlock the secrets to effectively reaching and engaging this powerful consumer segment. Full report: https://lnkd.in/gP7bWX2f #iClick #iCLK #iClickInsights #NewHongKongers #DigitalConsumerInsights #ChineseMedia #ChinaMarketing #HongKongMarketers

🛍️ Double 11: Capitalizing on E-Commerce Opportunities in China's Shopping Extravaganza   Double 11 has become China’s largest online shopping festival, comparable to Black Friday in the United States. Initially a single-day event on November 11th, it has now evolved into a multi-week shopping extravaganza, starting as early as October. According to #Xiaohongshu, platform traffic is expected to peak four times between October and mid-November, with significant spikes occurring two weeks before Double 11, as well as during and after the National Day holiday.   Data from iClick’s proprietary Xiaohongshu analytics platform, iFans, indicates that user engagement has reached 16.2 million during the pre-sales phases. The anticipated traffic surge in the coming week highlights the immense potential of the e-commerce market in China during Double 11.   As we prepare for this event, closely monitoring Xiaohongshu can unlock a wealth of e-commerce opportunities. With 70% of its monthly users actively engaging in searches, Xiaohongshu serves as a crucial link between consumer inquiries and their decision-making processes.   The platform's influence is significant—Xiaohongshu data reveals that users conduct an average of 6 searches per day. For those interested in categories such as beauty, luxury, and apparel, this number can soar to an impressive 17 searches daily. Furthermore, users who actively search in these categories exhibit conversion rates that are *2.36x to 4.89x* higher than their non-searching counterparts. This underscores Xiaohongshu's pivotal role in shaping consumer preferences and driving purchase decisions.   Take action today to seize the momentum of Double 11 and establish your presence in China’s e-commerce landscape! Contact us to maximize your reach and boost your e-commerce sales on Xiaohongshu: https://lnkd.in/g8wkZSar   #ICLK #iClick #iClickInsights #ChineseECommerce #ChinaMarketInsights #Double11 #DoubleEleven #XHSMarketing #FestiveMarketing #ShoppingFestival

During the recent IAB Hong Kong Brand Chat Friday, iClick’s Business Development Director, Ophelia Kwong shared insights on how businesses can navigate today’s challenging economy by connecting with the growing segment of Chinese immigrants in Hong Kong through a strategic media mix. It was a privilege to join a diverse panel of industry experts to discuss marketing strategies for 2025. The panel explored how to effectively target both new and existing consumers, focusing on key strategies such as embracing digital payments, enhancing CRM approaches, and maintaining agility in marketing efforts. At iClick, we take pride in our expertise in reaching highly sought-after target audiences. Our data-driven strategies and innovative solutions empower brands to connect meaningfully with Chinese consumers in an ever-evolving marketplace. Thank you to everyone who participated in the discussions. Let’s continue to innovate and adapt! #iClick #ICLK #iClickEvent #IABHK #DigitalMarketing #2025Landscape #ChinaMarketing #Advertising #MarketingInnovation #NewHongkongers

Elevate Your Hotel's Visibility with the NEW Baidu Map Brand Zone! Attention hotel clients! We’re excited to introduce the new Baidu Map Brand Zone for hotels —a game-changing feature designed to maximize your brand's impact. This premium placement targets brand-related keywords, capturing audiences actively searching for your hotel on the Baidu Map app, a crucial platform for reaching Chinese travelers. Key Benefits: - Drive Direct Bookings: Direct traffic to your official website, boosting conversions. - Strengthen Brand Recognition: Enjoy a strong branding effect and enhance loyalty among guests. - Enjoy 100% Share of Voice (SOV): With top placement in search results, drive targeted traffic to your website, increase visibility among affluent travelers, and boost direct bookings. Don’t miss this opportunity to enhance your brand presence! Get started with the Baidu Map Brand Zone today and watch your bookings soar! Contact the iClick team for comprehensive Baidu marketing solutions! https://lnkd.in/gVc-ffFK #ICLK #iClick #iClickInsights #BaiduMap #BrandZone #BaiduMarketing #SEM #SearchMarketing #Travel #ChineseTravelers #LuxuryTravel

🚀 Excited to be part of the upcoming IAB Hong Kong Brand Chat Friday on October 18! iClick will dive into the rapidly expanding consumer group—the 'New Hongkonger'—who are redefining the retail landscape in Hong Kong.   This group's unique online habits and preferences are transforming how brands engage with consumers. Thrilled to join the panel and explore how brands can effectively market and convert this dynamic group in 2025.   Brands looking to get ahead of the game, don’t miss this power-packed event! Can’t wait to connect with fellow industry peers and share insights!   #iClick #ICLK #iClickEvent #IABHK #BrandChatFriday #Commerce #DigitalMarketing #2025Landscape #ChinaMarketing #Advertising #MarketingInnovation  

Golden Week Travel Boom! ✈️🇨🇳   As we embark on Golden Week, insights from Trip.com Group’s “2024 National Day Tourism Forecast Report” highlight exciting trends shaping this peak travel season in China. Now is the perfect opportunity to connect with travelers and maximize your marketing efforts!   National Day Travel Trends: 🧳 Rise of Long-Haul Travel:  Over 60% of travelers are choosing long-distance trips, signaling a growing interest in immersive travel experiences. Popular long-haul destinations include Australia, the United States, New Zealand, and Europe.    🗺️ Exploration of Secret Spots:  While main cities in popular APAC destinations like Japan and Thailand remain attractive, Chinese travelers are increasingly venturing off-the-beaten-path locations. Cities such as Yokohama, Takayama, and Ito in Japan have seen triple-digit booking growth, while Vietnam’s Phu Quoc Islands are gaining traction for their stunning landscapes. European gems like Granada and Seville are also drawing attention, with bookings rising by 260% and 144%, respectively, as travelers seek rich cultural and historical experiences beyond the usual hotspots.   🎤 Growth of Concert Tourism: Live entertainment is becoming a significant driver of travel this season, with major concerts and events lined up across the Asia-Pacific region during the October holiday. Notably, over 75% of tourists visiting the APAC region are millennials, who exhibit a strong preference for events and concerts.    Is your travel marketing strategy aligned with these trends to attract and engage this vibrant wave of Chinese travelers? We can help you connect with Chinese travelers worldwide. Contact us today: https://lnkd.in/gVc-ffFK   #ICLK #iClick #iClickInsights #ChineseTravelers #OTA #ChinaNationalDay #GoldenWeek #ChinaMarketing #TravelMarketing

🚀 Recap of iClick’s Impactful InnoTalk at IAB Hong Kong C24!   We’re still buzzing from the energy of our session, where our Business Development Director, Alison Shih, took the spotlight to share her compelling insights on the New Hongkongers. She delved into how this audience is reshaping their online presence after relocating and emphasized the crucial role of a strategic media mix to effectively engage them across industries.   Alison’s talk sparked lively discussions and inspired marketers to rethink their marketing strategies. Connecting with this powerful demographic is not just an opportunity—it’s a necessity!   A huge thank you to everyone who participated! If you’re ready to explore how we can help you connect with the New Hongkongers, don’t hesitate to reach out to our iClick team. Let’s innovate and collaborate to navigate this exciting landscape together!   🌟 Want to dive deeper? Download our comprehensive report on engaging the New Hongkongers and discover actionable insights to elevate your marketing strategy!   Download the Report: https://lnkd.in/gP7bWX2f   #iClick #ICLK #iClickEvent #IABHK #C24 #NewHongKongers #DigitalConsumerInsights #ChinaMarketing #Advertising #MarketingInnovation

🌍✈️Exciting news from UN Tourism! 🌟 International tourist arrivals have surged to 96% of pre-pandemic levels through July 2024, signaling a vibrant comeback for global travel. Noteworthy Insights: - Middle East: 26% increase in tourist arrivals compared to 2019 - Europe & Americas: Near full recovery, reaching 99% and 97% of pre-pandemic levels - Asia Pacific: Strong recovery, reaching 82% of pre-pandemic numbers   But that's not all! The duty-free shopping sector is enjoying a fantastic revival, as highlighted by Global Blue—a leading Swiss tourism shopping tax refund company. This resurgence reflects a boost in consumer spending, with positive momentum seen across all nationalities in issued Sales in Store. 🛍 Mainland Chinese duty-free spending has skyrocketed by 33% year-over-year, and US spending has risen by 15%, fueled by a 20% increase in shoppers. Luxury goods are in high demand, especially in fashion, cosmetics, and electronics. Spain, Italy, and Germany are also thriving in the duty-free shopping arena, with impressive growth rates of 25%, 19%, and 10%, respectively.   The global tourism and duty-free shopping sectors are on an exciting path to recovery—contact iClick to plan your travel marketing strategies today!   #ICLK #iClick #iClickInsights #TourismRecovery #Shopping #DutyFree #TravelRetail #TravelMarketing #Advertising

🎉 What an Incredible Experience at IAB Hong Kong C24! 🎉   We’re still buzzing from the excitement of being a Silver Sponsor and Exhibitor at IAB Hong Kong C24! With over 1,000 digital marketing professionals gathered from across Asia, this event was a powerhouse of inspiration, innovation, and networking.   🌟 Event Highlights:   🤝 Thriving Connections at Booth #7: We loved meeting so many passionate marketers at our booth! Thank you to everyone who stopped by to chat about the latest in digital marketing and China marketing. Your energy and ideas truly made the event unforgettable!   💡 Inspiring INNOtalk: Our Business Development Director, Alison Shih, took the stage to share captivating insights on the evolving identity of the "New Hongkongers." Her presentation ignited thought-provoking conversations and underscored the necessity of adapting marketing strategies to effectively engage this emerging yet powerful audience.   ✨ Let’s Stay Connected! If you missed us at the event, don’t worry—reach out anytime! We’re excited to continue collaborating and exploring the future of digital marketing together. John Lo Starla X. Phyllis Wong Alison Shih Jaevis Yim Mario Chow Gary C. Crystal Sze To Carina Cho Athena PANG Claire Choi Yue CHAO Samantha Wong Rachael Lam #iClick #ICLK #iClickEvent #NewHongKongers #DigitalConsumerInsights #IABHK #C24 #DigitalFutureTogether #ChinaMarketing #Advertising

🌟 Exciting Update! WeChat Ads has broadened its targeting options for overseas audiences! 🎯🌍 Unlock new opportunities to connect new business travel audiences in Italy and Australia, as well as resident groups in Hong Kong, Macau, Taiwan, Singapore, and Malaysia. Now, brands can engage a massive and active audience of more than 4.7 million in these vibrant markets. Brands can effectively tap into this global audience by utilizing WeChat's dynamic ad formats—Moment Ads, Official Account Banner Ads, and Mini Program Ads. Don’t miss your chance to expand your reach 🚀 Contact us today to be among the first to leverage these new targeting options: https://lnkd.in/g8wkZSar #ICLK #iClick #Tencent #WeChat #WeChatAdvertising #ChinaMarketing #SocialMedia #Targeting