iClick Interactive Asia Limited

International Women’s Day in China has evolved beyond a single celebration—it is now recognized as Goddess Day (女神节) and Queen’s Day (女王节), reflecting the rising influence of women as powerful consumers.👸🏻 According to CBBC, the She-Economy is reshaping China's consumer landscape. Nearly 400 million women aged 20 to 60 command an impressive £1.08 trillion (approx. RMB 10 trillion) in annual purchasing power, presenting substantial implications for brands. Over the past five years, the gender income gap has narrowed from 30% to 15-25%, signaling a rise in women's economic independence. Chinese women are investing in self-improvement and lifestyle enhancement, from innovative workout gear and unique travel experiences to calming home fragrances. Additionally, there is a growing interest in sectors like automotive and gaming, which opens exciting opportunities for brands. 🚗🎮 These empowered consumers are informed advocates for brands that resonate with them, using platforms like Xiaohongshu (RedNote) to share insights and experiences, thereby amplifying their voices in the marketplace.📱💬 Recognizing this shift in consumer culture is essential. The rising influence of Chinese female consumers represents a market segment that brands entering China cannot afford to overlook. Let’s seize this momentum! Contact us today to refine your she-marketing strategies and connect with this influential demographic: https://lnkd.in/gVc-ffFK #iClick #iClickInsights #InternationalWomensDay #SheEconomy #SheMarketing #ChinaMarketing

Are you ready to attract high-intent audiences and elevate your search visibility? Look no further! The Baidu Map Brand Zone is your ticket to dominate search results. With an exclusive 100% Share of Voice (SOV) for your brand-related keywords, this premium placement ensures that your business stands out, drives targeted traffic directly to your official website, and boosts brand awareness along with in-store sales!   ✅ Exclusive Offer – Limited Time Only! New brands can seize an amazing 70% discount on this premium feature! This is your chance to maximize exposure while keeping costs low.   ✅ Special Perk for Hotel Clients Hotel clients can unlock additional exposure opportunities, further enhancing your presence on Baidu Map.   ✅ Act Now – This Opportunity Won’t Last!! Secure your prime placement and capture the attention of high-intention travelers looking for your location. Contact iClick today to unlock the full potential of the Baidu Map Brand Zone! Get Started Now: https://lnkd.in/g8wkZSar   #iClick #ICLK #Baidu #BaiduBrandZone #ChinaMarketing #Advertising

We’re excited to announce that iClick and Xiaohongshu (RedNote) are continuing our successful partnership for a third year 🤝🎉, showcasing our shared commitment to empowering brands in the dynamic Chinese market. Together, we offer a comprehensive advertising solution that boosts brand visibility through targeted campaigns for Chinese consumers, leveraging a user base of over 300 million monthly active users to reach potential customers globally. 🌏 Our tailored services include Official Account Registration, Content Creation, Account Operation & Management, Strategic Advertising and KOL/KOC Advertising Strategy. 🎖️What Sets Us Apart Leverage iClick’s proprietary KOL Marketing Analytics Platform, iFans, which features: 🔸Multi-dimensional Analytics: Insights into KOL performance, audience demographics, and engagement metrics. 🔸Expansive KOL/KOC Network: Access to a vast database of influential KOLs and KOCs. 🔸Insights into Trends and Keywords: Real-time data on trending topics to inform timely content creation. We are poised to elevate your brand’s presence in this vibrant market. Let’s collaborate to unlock new opportunities and achieve exceptional results together! Contact us today: https://lnkd.in/g8wkZSar #iClick #Xiaohongshu #RedNote #Partnership #XHSMarketing #ChinaMarketing #BrandGrowth

iSuite Insight: The Resilience of China’s Luxury Jewelry Market in 2025 🌟 China’s luxury jewelry market is evolving, fueled by increasing consumer demand for personalization and investment-driven purchases. As younger buyers and high-net-worth individuals redefine luxury, Xiaohongshu (RedNote) has emerged as an essential platform in shaping trends and purchase decisions. Leveraging our iFans data, we have analyzed Xiaohongshu users actively engaging with luxury jewelry content. Our latest report uncovers key insights into consumer preferences, shopping behavior, and the topics driving discussions on Xiaohongshu. Key takeaways: 🔹 Gold is Leading the Way: China’s luxury jewelry market is on a strong growth trajectory, with a projected CAGR of 7.02% from 2025 to 2029. Gold jewelry, traditionally valued for investment, is now embraced by younger consumers for both style and wealth preservation, creating new opportunities for brands that blend tradition with modern aesthetics. 🔹 Xiaohongshu Drives Consumer Decisions: Chinese consumers rely heavily on Xiaohongshu for luxury jewelry inspiration, with high engagement seen in shopping guides, personal reviews, and astrology-themed pieces. Marketers should leverage authentic user-generated content, key gifting moments (e.g., Valentine’s Day, Qixi), and trending keywords to enhance brand visibility. 🔹 Personalization and Emotional Storytelling Resonate with Gen Z: Younger consumers are driving demand for luxury jewelry as a form of self-expression and emotional connection. Brands that integrate cultural narratives, customization options, and experiential marketing can build deeper connections and stand out in this competitive market. Want to unlock more insights? Read our full report to learn how you can effectively target Chinese consumers: https://lnkd.in/g_dnaw5v #ICLK #iClick #ChineseECommerce #ChinaMarketInsights #iSuiteInsights #Xiaohongshu #RedNote #ChinaMarketing #KOLMarketing #JewelryMarket #Luxury

China’s Latest Cultural Tourism Trends: How Travelers Are Exploring Differently ✈️   As cultural tourism flourishes in China, Xiaohongshu (RedNote) has emerged as an essential travel companion for young Chinese travelers. More than just a gateway to breathtaking destinations, Xiaohongshu empowers users to research, plan, and share their authentic travel experiences.    As of 2024, the platform has attracted over 100 million monthly active users passionate about travel, featuring 140,000 travel content creators and 90,000 travel agency business accounts. Each month, the platform buzzed with 13 million travel notes and 1.6 billion travel-related searches, making it the go-to resource for travel inspiration and insights.    Here are two key cultural tourism trends that will redefine travel in 2025 👣:   ✅ “Slow Travel” as an Escape from Daily Life Today’s Chinese travelers are prioritizing meaningful experiences over hurried itineraries. Whether checking off bucket list adventures like chasing the Northern Lights (#看极光, 400M+ views) or embarking on thrilling safaris (#非洲safari, 153K discussions), the focus is on relaxation, mindfulness, and savoring the moment. Even local getaways, such as staycations (#staycation, 220K discussions) have surged in popularity as travelers seek to unwind and recharge.   ✅ “Just Go” Trip to Recharge Spontaneity is on the rise, especially among Gen Z travelers, who are increasingly choosing impulse travel over rigid itineraries. The hashtag #出发就是最好的计划 (“Set Off is the Best Plan”) has garnered over 1.7 billion views, reflecting a strong desire for unstructured, emotionally driven journeys. Instead of meticulously curated itineraries, travelers now seek authentic, immersive experiences (#我的旅行要实况, 60M+ views) and meaningful escapes  (#不为打卡的旅行, 330M+ views).   🚀 As travel preferences evolve and consumer behaviors shift, Xiaohongshu stands out as the key platform to engage with China’s next generation of travelers. Want to leverage these trends for your brand? Connect with iClick to unlock the potential of Xiaohongshu marketing: https://lnkd.in/gVc-ffFK   #ICLK #iClick #iClickInsights #ChineseTravelers #CulturalTourism #Xiaohongshu #RedNotes #TravelTrends #ChinaMarketing #TravelMarketing

Xiaohongshu (RedNote) has transformed from a social media platform into a powerful search engine in China! 🔍 In 2024, an impressive 73% of its Monthly Active Users sought inspiration on the platform, with an astonishing 90% actively engaging in searches. The platform has just released its 2024 Year in Search report. 📊 Let’s dive into the key insights below! 📌 Key Insights: 👜 Product type searches led the charge, constituting a significant 50% of all queries last year. 🔎 Long-tail keywords (8 Chinese characters or more) experienced explosive growth, boasting a 70% year-over-year increase. 📈 Notable growth was seen in searches related to audience segments, the finance sector, and valuable tips & recommendations. 👗 In the fashion category, product-related searches were dominant. Notable growth was also observed in audience segments and styles, with specific searches like 'women's style' increasing by 200% and 'suitcase style' soaring by an astonishing 900%. ✈️ In the travel category, searches for attraction tickets and destinations boomed, while queries about travel timing and guides also increased by an average of 100%. These findings offer invaluable insights for brands and marketers looking to refine their SEM strategies on Xiaohongshu. Don’t miss out on the opportunity to engage with this dynamic platform! Contact us now: https://lnkd.in/g8wkZSar #iClick #ICLK #Xiaohongshu #RedNote #SearchTrends #SocialMediaInsights #SEM #Keywords

A heartfelt thank you to HKRMA - Voice of Hong Kong Retail for inviting iClick to participate in their recent seminar on dynamic world of Chinese social commerce and the power of video marketing! Alison Shih, our Business Development Director of International Business, joined an impressive line-up of speakers to explore how Chinese social media shapes the purchasing decisions of consumers. During the session, Alison highlighted the transformative role of social media platforms like WeChat in the Chinese retail landscape. She showcased innovative marketing strategies that empower brands to connect with the highly sought-after Chinese audience, including outbound travelers. At iClick, we are committed to harnessing the power of data-driven marketing to keep brands ahead in a rapidly evolving consumer landscape, utilizing the most effective marketing tools available.  Thank you to everyone who joined us in this meaningful event, and we look forward to more opportunities to collaborate and drive success together!   #iClick #ICLK #iClickEvent #HKRMA #DigitalMarketing #2025Landscape #ChinaMarketing #Weixin #WeixinPay #CrossBorderServices #Advertising #ConsumerInsights #TravelRetail #Ecommerce

As the fashion industry continues to navigate the complexities of a post-pandemic landscape, the outlook for 2025 reveals a compelling opportunity for growth. While sluggish growth remains a challenge, there’s a significant silver lining: the Silver-haired Generation, consumers aged 50 and above, is projected to drive nearly 48% of global consumption growth by 2025! 💰✨ As brands reassess their target audiences, prioritizing this influential demographic can be transformative. The Silver-haired Generation not only wields considerable financial power but also appreciates practicality, versatility, and refined style—qualities that can inspire innovative marketing strategies. To fully harness this potential, enhancing the shopping experience is crucial. This starts with well-trained staff who are empowered to assist and inspire customers. In Europe, many older consumers particularly value the expertise offered in department stores, underscoring the importance of understanding this demographic's unique characteristics and spending habits. A phygital shopping experience, which seamlessly blends online and offline interactions, is also essential to connect with consumers across different age groups. As shoppers return to in-store shopping at pre-pandemic levels, retailers must rekindle the joys of the physical experience while also leveraging digital tools for convenience and personalization. By catering to the preferences of older consumers and integrating the best of both worlds—online and offline—brands can unlock a wealth of potential and stimulate renewed growth in the fashion sector. Let’s embrace these opportunities and thrive together! Are you ready to embrace the silver wave? 🌊💼 #ICLK #iClick #iClickInsights #Silverhaired #MatureMarket #TravelMarketing #ChinaMarketing #LuxuryFashion

Kickstart 2025 with MaiMai's Exclusive Post-CNY Advertising Package! 💼 📣   CNY promotions are essential for brands, but have you considered the power of a Post-CNY Back-to-Work campaign?   As Chinese professionals will return from the 8-day 2025 Chinese New Year holiday in early February, MaiMai introduces a dynamic 2-week back-to-work campaign. This initiative serves as an exceptional marketing tool for brands eager to engage with this vibrant audience!   Why Choose MaiMai?   🚀Post-Holiday Engagement Surge: The platform anticipates a 150% year-over-year increase in active users after the CNY holiday, making this the perfect opportunity to capture attention. 🧧Combat the Post-Holiday Blues: The trending IP campaigns celebrate the tradition of red packets on the first workday, resonating with both the audience and the cultural nuances of the Chinese work environment.   What MaiMai Offers:   ☑️Customized Brand Page: Establish a unique digital presence that connects with Chinese young professionals, showcasing your products as essential tools for enhancing work efficiency. ☑️Innovative Campaign Page: Create engaging campaigns that promote discounts or coupons, driving immediate interest and conversions. ☑️Content Marketing Strategies: Use tailored trending topics to boost engagement and ensure your message attracts returning professionals ☑️Offline Promotion: Utilize O2O strategies to amplify campaign visibility and generate buzz around your brand.   Ready to make an impact? Contact iClick today to engage with Chinese young professionals as they transition back to work! Contact us now: https://lnkd.in/g8wkZSar   #iClick #ICLK #MaiMai #ExclusiveAgency #ChinaMarketing #Advertising  

🐍🌟 Happy Lunar New Year from all of us at iClick! 🧧✨ As we welcome the Year of the Snake, we want to extend our heartfelt wishes for a year filled with joy, prosperity, and success. May this new year bring you good fortune and happiness in all your endeavors. 🍊🎆 Let’s embrace new opportunities together and make this a year to remember! Cheers to a vibrant start to the Lunar New Year! 🎉 #iClick #ICLK #ChineseNewYear #LunarNewYear #LunarFestival #YearOfTheSnake