Muuse

The evolution of the circular economy: From 2.0 to 3.0 ♻️ The concept of a circular economy has evolved significantly over the years. Back in the 1990s and early 2000s, Circular Economy 2.0 expanded on the classic 3Rs with strategies like pollution prevention, sustainable design, and cradle-to-cradle approaches. Industrial ecology and eco-industrial parks also emerged as solutions to enhance resource efficiency. 🌿 Fast forward to today — we’re in the era of Circular Economy 3.0. The focus is now on maximizing resource value through closed-loop systems, replacing virgin materials with secondary resources, and building business models that prioritize sustainability. It’s all about creating a resilient, waste-free economy where materials keep circulating, reducing our environmental impact. 🌍 And that’s where the 9Rs framework comes in, taking the classic 3Rs to a new level. By focusing on proactive waste prevention and maximizing resource use, the 9Rs — from Refuse and Rethink to Repurpose and Recover — provide a comprehensive guide for businesses and individuals alike to truly design waste out of our systems. At Muuse, we’re committed to advancing these principles and making reuse an integral part of the circular economy. Together, we can shift away from wasteful practices and build a future where materials stay in the loop for as long as possible. Ready to rethink the way we use resources? Let’s make every item count. 💚 #muuse #reuse #circulareconomy

We had an amazing experience at the “Global Shifts, Local Actions: Championing a Plastic-Free Future through the Power of Reuse” seminar aboard the legendary Rainbow Warrior, hosted by Greenpeace East Asia! 🌿 It was inspiring to see so many passionate leaders from Hong Kong, Japan, and Taiwan come together, all driven by a shared vision for a plastic-free future. The panels were buzzing with energy, exploring how businesses can lead the way in building sustainable, reusable solutions. Special thanks to @Dr. Samuel Chui-Dir from the Environmental Protection Department and Mr. Lam Chiu Ying, Hong Kong’s renowned meteorologist, for their insightful talks that got us all thinking. 🌏 We’re especially proud of our own Natasha Kakkar Chawla for stepping up and representing Muuse, sharing how we’re making reuse practical, scalable, and impactful. 💚 Big shoutout to Greenpeace for bringing this incredible event together and to our inspiring speakers: Amy LAI, Benjamin Steuer, Duan Yuan, Leanne Tam, Meike Sauerwein, PhD, Pang Cheung Sze, Sabrina Wang, and Yuichi Yoshimura. This is just the start. Together, we’re turning big ideas into real action — and we’re excited to see where this movement takes us next. 💪♻️ #Muuse #Greenpeace #ReuseRevolution #CircularEconomy #HongKong

Imagine this: an event without single-use waste. 🌿 That’s exactly what we achieved at the recent Evergreen Canada conference in partnership with The Food Dudes. We delivered clean, reusable containers to the caterer, who filled them with delicious meals. Attendees got to enjoy their lunch knowing they were part of a zero-waste experience. 💚 The best part? Returning the containers was as easy as dropping them into our designated bins, placed conveniently around the venue. Instead of piling up in a landfill, these containers were collected, washed, and prepped for their next event. ♻️ It’s a simple system, but it makes a massive impact. By providing a sustainable alternative to single-use packaging, we’re proving that zero-waste events aren’t just possible — they’re the future. #muuse #canada #reuse #circulareconomy

We’ve just dropped the latest edition of the Muuseletter, and it’s all about our reusable container program at Our Tampines Hub in Singapore! 🌱 From November 2022 to October 2023, we worked to reduce single-use waste at this iconic hawker centre. Our life cycle analysis with Unravel Carbon shows the potential: if all takeaway meals used reusables, we could prevent 160,000 containers from heading to landfills each year and save 21 tonnes of CO2 — that’s like cutting out 10 flights from Singapore to Toronto! ✈️ Curious about how it all went down and our community engagement efforts? Dive into the Muuseletter for all the details. #muuse #reuse #circulareconomy #singapore

What an incredible experience at Singapore Design Week! Our CEO, Jonathan Tostevin, had the opportunity to take the stage and share Muuse’s vision for a sustainable future. 🌍✨ In his session, Jonathan delved into the critical role of design in enabling the shift to a circular economy. He spoke about how Muuse is tackling the challenges of scaling sustainable solutions that not only reduce waste but are also easy for consumers to embrace. From our reusable systems to innovative packaging models, it’s all about making sustainability more accessible and seamless for everyone. 💡 Jonathan’s insights sparked important discussions on how we can all play a role in driving change, and we were thrilled to be part of this exciting platform that brings together industry leaders, designers, and sustainability advocates. The energy and passion in the room were truly inspiring! Here is a snapshot from Jonathan’s talk — a big thank you to DesignSingapore Council for organizing such an impactful event, and to everyone who joined the session and contributed to the conversation. Together, we’re building a future where reuse and sustainability are the norm! #muuse #singapore #singaporedesignweek #reuse #circulareconomy

We’re excited to be featured as the number one option for sustainable catering by Catersmith! Our partnership combines delicious food with our zero-waste packaging solutions, making it easy for events and businesses to choose sustainability. Whether it’s a complete meal setup or a simple snack, we’ve got reusable options for every bite! 🍽️♻️ A big thank you to Janice Tan and Catersmith for spotlighting our collaboration — we’re excited to continue driving change for a waste-free future in Singapore! #reuse #muuse #circulareconomy #singapore

The cities of the future run on Muuse. Yesterday was an incredible day at the GREENTECH FESTIVAL in Singapore! Our CEO, Jonathan Tostevin, delivered a powerful pitch at the “Green Startup Slam,” making it all the way to the grand final and securing 2nd place! 🏆 Jonathan’s pitch highlighted Muuse’s vision for future cities — where reuse systems are seamlessly integrated, and sustainability becomes the foundation of urban life. As we push forward in creating cities that thrive on circular principles, we’re proud to be at the forefront of this transformation and scale the reuse economy at municipality level. A huge thank you to the Green Tech Festival for this amazing platform and to everyone who supported us! #muuse #greentechfestival #singapore #reuse #circulareconomy

Disposable culture vs. reuse: Which path are we taking? 🤔 The first image from Canada shows the staggering impact of single-use disposables. This coffee shop collected 15,000 cups in just one month — highlighting the urgent need for alternatives. Customers who brought their reusable cups were served immediately, while those who opted for disposables had to walk through the sea of waste. The bold move went viral, shining a light on the scale of the problem. In Kyoto, our team saw similar piles of waste after just a single day of service at a café. It’s clear that single-use culture is unsustainable, and these scenes are becoming all too familiar. At Muuse, we’re determined to change this narrative. Our reusable systems are designed to be as easy and accessible as possible, offering the convenience of single-use without the waste. With return points in key locations and a focus on making sustainability seamless, Muuse is leading the charge to reduce disposable waste — and the results are already significant. So far, we’ve saved over 50 tonnes of CO2! 🚀 It’s time to rethink how we consume. Reuse isn’t just an option — it’s the future. #circulareconomy #reuse #muuse

We’re excited to announce that our CEO, Jonathan Tostevin, will be pitching at the “Green Startup Slam” during the GREENTECH FESTIVAL Connect Singapore on the 22nd of October at Sofitel Sentosa! 🌿🚀 Jonathan will be joining other innovators in the green tech space, including Emmanuel Tay, CEO & Co-Founder of Circular Unite, and Manvendra Yadav, Co-Founder of Hestiya. Moderated by Christopher Engman, Founder and CEO of Megadeals, and Maximilian Wasler, CEO of GREENTECH FESTIVAL, this session is set to be an inspiring showcase of innovative solutions for a sustainable future. We’d love for you to join us! We have a handful of complimentary tickets available — grab yours using the link in comments and be part of this fantastic event. Don’t miss the opportunity to engage with industry leaders and explore groundbreaking ideas in green technology. 🌏💡

One common misconception we often hear is that reusable packaging is inconvenient for customers. The reality? With the right systems in place, reusables can be just as convenient — if not more so — than single-use items. At Muuse, we’ve worked hard to design a seamless system that fits into everyday life. With convenient return bins at points of sale, customers can return and reuse packaging just as easily as tossing a disposable item, without adding to the waste pile. As sustainability becomes a priority for more consumers, especially younger generations, our goal is to make reuse second nature in the F&B space. It’s not just about changing individual habits, it’s about embedding reuse into systems so that choosing sustainability becomes effortless. Let’s make reuse the default, not the exception. 🌱 #Muuse #ReuseRevolution #CircularEconomy