Prophet

What happens when bold strategy meets brilliant execution? You win gold 🥇 We’re proud to celebrate our Gold win at the Transform Awards Europe 2025 for Best Implementation of a Brand Development Project with Beazley. Together, we built a bold, global campaign that redefined how a specialist insurer shows up visually, verbally and emotionally. From a distinctive identity to a more human story around risk, this work is proof that when you think differently, you grow differently. A big shoutout to our amazing partners at Beazley and our team at Prophet. This is uncommon growth in action. #TransformAwards #UncommonGrowth

Innovation without trust is risky. As GenAI adoption grows in Europe, business leaders must balance cutting-edge technology with consumer trust. Are you ready to lead? Explore the key insights here: https://okt.to/PO7DgA #GenAI #BusinessInnovation

What’s driving growth in 2025? We analyzed 50+ global 2024 earnings reports to find out. https://okt.to/G2NrMn For the third year in a row, we examined corporate reports across industries to understand what top leaders are prioritizing and where businesses are identifying opportunities in an unpredictable economy. The result? Five key themes that can serve as powerful growth engines in the year ahead. Learn where you need to focus within your organization to drive uncommon growth today. #BusinessStrategy #GrowthDrivers #UncommonGrowth

How is #GenAI changing the way consumers interact with businesses? Our research uncovers five key trends: 1. Consumers are adopting GenAI faster than any previous technology, with an average adoption rate of 45%. 2. GenAI adoption spans across all generations but GenZ isn't the one leading it. 3. The primary use case for GenAI is “entertainment,” with 77% of users stating that it inspires them and helps them discover new things. 4. Consumers see GenAI as a tool to enhance their quality of life (and maybe your brand can, too). 5. While concerns exist, the majority of consumers (76%) feel optimistic and excited about the possibilities GenAI offers. Learn how to adapt to this rapidly evolving behavior and build a consumer-focused AI strategy. Download the report: https://okt.to/iArSz2 #GenAI #GrowthStrategy #UncommonGrowth

Brand vs. Demand: Which one drives real growth? Hint: Choosing between them is the real mistake. For years, marketers have debated whether to invest in brand for long-term equity or demand marketing for immediate results. But the best brands integrate both. In our latest roundtable, marketing leaders tackled: ▪️ Why brand vs. demand is a false choice and how to break the cycle ▪️ How integrated strategies drive both short-term wins and sustained growth ▪️ What CMOs need to do to make brand + demand work together If you’re still treating these as separate, it’s time to rethink your approach. Learn how top brands are solving the dilemma. 🔗 https://okt.to/aKN9DP #MarketingStrategy #BrandDemandLove #CMOInsights #UncommonGrowth

Branding has evolved and so has the playbook. David Aaker is back with a second edition of “Aaker on Branding.” We can’t wait to share more as we get closer to launch!

Only 32% of employees feel engaged at work. There’s a clear disconnect. The issue lies in company culture. The right culture energizes employees, unifies teams and fuels transformation. Companies with strong cultures are 3.7x more likely to be top performers. With AI integration, digital transformation and shifting industries, culture is the constant that drives resilience, belonging and direction. Discover how to make culture your secret weapon. 🔗Link in the first comment. #CultureChange #Leadership #FutureOfWork #GrowthMindset #UncommonGrowth

Breaking News: our B2B experts Scott Davis, Mat Zucker, Marisa Mulvihill, and Adam Tremblay are now official judges for the 2025 Association of National Advertisers B2 Awards! We can't wait to see them bring their sharp eyes and wit to the judging panel. Their expertise in crafting impactful strategies will help spotlight the best in B2B marketing. Join us in congratulating them and stay tuned for insights from the judging process. #ANAB2Awards #B2BMarketing #MarketingExcellence #UncommonGrowth

Most companies want growth. But few achieve Uncommon Growth. Uncommon Growth is about growing smarter, faster and with impact. It’s about unlocking new opportunities, adapting to change, and building a brand that thrives over time. So how do you do it? Start with a plan. A clear, actionable strategy that aligns your brand, business and culture to drive sustainable success. Use our guide below to start creating your Uncommon Growth strategy. #UncommonGrowth #BusinessStrategy

How can organizations build deeper employee engagement in a world that’s constantly evolving? Last week, Justine James (FCIPD) and Reem El Sayed brought together HR and People leaders for a breakfast roundtable with Macmillan Davies, tackling the biggest challenges shaping workplace culture today. From bridging the gap between values and lived experiences to empowering managers in a hybrid world, one theme stood out: engagement thrives when employees feel connected, supported and valued. Key takeaways from the conversation: ▪️Culture isn’t just what you say, it’s what employees experience every day. ▪️ Flexibility, career growth and social responsibility are no longer perks—they’re expectations. ▪️ Empowered employees need clear structures to drive both engagement and business success. With industries like care and hospitality facing high turnover, leaders are rethinking engagement, prioritizing career development, workplace flexibility and meaningful connections. How is your organization approaching employee engagement? Special thanks to: Philomena Gray Gareth Neale Paul Gilliam Craig McCoy Jessica McKenzie  Simon Cutner  Darren Hayman #EmployeeEngagement #WorkplaceCulture #HRLeadership #FutureofWork