Rhodes Pet Science

Pick us up off the floor —BONKERS has just won four (!!) Platinum Awards at the MarCom Awards! 🎉    🏆 PLATINUM WINNER: Viral Marketing Campaign  🏆 PLATINUM WINNER: Social Branding Campaign  🏆 PLATINUM WINNER: Social Campaign  🏆 PLATINUM WINNER: Social Engagement    These awards are a testament to the strength of the BONKERS brand and our commitment to reimagining how we drive reach and relevance for the next generation of pet owners.     We understand that our audience lives on social platforms, where a large part of their identities and purchasing decisions are shaped. Reaching and engaging Gen YZ customers in today’s unprecedentedly fragmented media landscape is no small feat.     This recognition showcases how the BONKERS brand is harnessing the power of social and digital channels and building a branded content engine that is helping build the brand, and influence purchase decisions.    MASSIVE congratulations to our incredible team, all our partners, and our BONKERS community for making this possible! 

Get ready for some serious tail wagging! We are excited to announce the launch of NOOD's new dog treat assortment into the US and NZ markets. Our team has poured their hearts into perfecting these delicious treats, ensuring that they are not only super tasty but better for your pet: made with real meat and no artificial ingredients!  Find them in the pet aisle at your local Target and Woolworths Supermarkets NZ.  

BONKERS has arrived in France! 🇫🇷    Last month, BONKERS launched on shelves in E.Leclerc and we couldn’t be more excited. Now’s your chance to grab the snacks that have pets everywhere going wild. Head to your nearest E.Leclerc and pick up a pink pack today! 🐾

We’re thrilled to be part of Woolworths Supermarkets Pet Week! With our products recently hitting the shelves, there’s no better way to celebrate our launch than by participating in this fantastic event! It’s always a pinch-me moment for our team to see NOOD bags in retailers, but it’s even more special when they’re so close to home for many of us. Be sure to look for them in stores across New Zealand! A massive thank you to Matt Ward and the rest of the team for executing this collaboration with us, and of course, to Tamer M. , Gemma Wilkes, Jordan Munro and Zeelesh Govind for your unwavering support throughout the NOOD launch! 

We’re excited to share that Anna Tompkins has been named a finalist for Marketing Executive of the Year at this year’s prestigious Digiday Awards, and BONKERS is a finalist for Best Branding Campaign B2C for the success of our ‘Better when it’s BONKERS’ campaign! 🏆 From the beginning, our mission with Rhodes Pet Science has been to create a unique portfolio of brands that truly meet the changed needs of next-gen pet parents. These nominations highlight the passion, creativity, determination and teamwork that bring our brands to life — and celebrate BONKERS as a standout brand in the industry. A huge thank you to our incredible team and partners who make this all possible! We’re honored to be in such great company and are eagerly awaiting the winner's announcement on October 1st. Fingers crossed! 🤞 #DigidayAwards 

BONKERS Purrpops, the newest format from our TikTok Viral Treat Brand has gone viral!     In L13W BONKERS Purrpops have driven the #1 Item Unit Growth in US Mass Channel AND Specialty. BONKERS Purrpops constitute eight of the top 25 emerging Google search queries in the US related to the topic ‘cat treats’. Including the #1, #2 and number #5 of the top search queries.     From taste tests, to playful connected moments, the videos keep flooding in to our community management team! And we’re loving every second. Check out some of our favorite clips! 😻🍭    BONKERS Purrpops are available to buy at Walmart, Target, PetSmart, Chewy, Tesco, Sainsbury's’s, and H-E-B.

🎬 Behind the scenes with BONKERS Barkery! Curious how we brought Alfie the dog 🐾 into the BONKERS pink world to bake his biscuits?! The campaign was produced entirely in-house using via our phenomenal in-house design agency and using our green-screen studio. Take a peek behind the scenes as we transform the set into a BONKERS pink, treat-filled wonderland!

Exciting News!    To the delight of all Doggos, BONKERS Zoomers are now on shelf at Morrisons stores across the UK! 🇬🇧    A massive thank you to Amy Imeson and Stephanie Milner for your continued support of BONKERS in your stores. 

This morning our very own Samantha Parsons took the stage at Tracksuit's Building Brands of the Future panel. Sam shared insight as to how Rhodes Pet Science and ZURU Edge have built (and continue to build!) challenger brands, disrupting their categories. She highlighted ZURU’s getting-things-done mentality, attitude of experimentation and speed of innovation. She showed how going against the status quo has been at the core of getting the business to where it is today. Our team also loved hearing from Joan Zhang and Nick Clark and their own stories of succeeding as challenger brands. And thanks, of course, to Mikayla Hopkins for hosting the fabulous morning with Tracksuit! 

BONKERS has arrived in Canada! 🇨🇦 Last month, BONKERS launched on shelves in Walmart Canada and we couldn’t be more excited. We have huge plans and high ambitions in Canada. A huge thank you to Jessica Curtis, Tanya Spencer, and Tejasvi Kamath for their incredible, ongoing support in driving this launch.