Thank you MARKETING-INTERACTIVE for featuring us!
The Mills HK (#南豐紗廠), a revitalisation project by Nan Fung Group, has teamed up with UNIQLO to launch four limited-edition T-shirt designs inspired by its history and community connection. Done in collaboration with PR agency #ChanceCommunications, the campaign is available until 26 September, targeting young adults and local #cultural lovers. A spokesperson from #TheMills told MARKETING-INTERACTIVE that The Mills shares the same belief as #UNIQLO UTme!, an #app that allows users to create their own original T-shirt designs, in fostering #community connections. #collaboration