Assistant Marketing Manager, APAC Partners

LACOSTE

We are looking for an Assistant Marketing Manager who is passionate about Fashion and Branding to join the regional marketing team of the French Fashion-Sports brand, Lacoste, in our Hong Kong office. This is a fantastic opportunity to discover our unique brand universe and support the overall marketing operation across the APAC region.

As the Assistant Marketing Manager for APAC Partners, you will play a crucial role in supporting marketing initiatives across the Asia-Pacific region. Collaborating with cross-functional teams, you’ll contribute to brand growth, customer engagement, and market expansion.

This role will allow you to step up your marketing skillset and develop into a regional specialist within the Fashion-Sports segment.

Main activities

Job Function

• Support the development and execution of marketing strategies for APAC partners across major platforms and channels, including retail, e-commerce, and marketplace, as well as PR and event management, KOLs engagement, CRM planning, media placement, and social media campaigns
• Support the regional marketing team in all day-to-day responsibilities
• Manage the regional influencer database on Traackr
• Analyze market trends, consumer behavior, and competitor activities and actively keep a pulse on emerging trends through various social media channels and elaborate competitive analysis using data software
• Assist in planning key CRM activations across APAC markets and follow up on the implementation as well as monitor the results
• Lead monthly CRM reporting and analysis, and take ownership of producing the CRM monthly dashboard
• Lead post-activation analysis and report consolidation for the region
• Support the team with ad hoc presentations, analysis requests, and clerical work such as invoicing etc.

Main skills, competencies and knowledge required:

Professional Background:

• Degree in Marketing, Business, or any related disciplines
• 3+ years of experience in marketing, preferably in the fashion or retail industry
• Prior experience in Southeast Asia will be a plus

Skills:

• Passion for fashion, creativity, and a results-driven mindset
• Strong organizational skills with the ability to multi-task
• Great attention to detail
• Excellent interpersonal and communication skills. Able to work with various internal and external stakeholders
• Team player with a “can do” attitude
• High proficiency in verbal and written English is a must. French/Asian Language is a plus.
• Proficient use of MS suite, most specifically Excel and PowerPoint, photo/video editing tools, influencer marketing tool, Traackr, and social media management tools
• Embodies Lacoste values: Play as One Team, Play with Tenacity, Play with Elegance, Play by Daring

Interested parties please apply with detailed resume (with current & expected salary).

Personal data collected will be used for recruitment purposes only.

At Lacoste, we are committed to making equal opportunities a reality.

Inherited from our unique vision of fashion-sport, equal opportunities move us forward and our recruitment methods follow this commitment by focusing on skills and embracing all types of talents.

We commit to fostering a diverse and inclusive environment where elegance goes beyond style and where each of us is given the chance to fulfill our greatest potential.