Assistant Marketing Manager

Join the Bacha Coffee team

Great ideas start with coffee. Bacha Coffee starts with you.

Bacha Coffee specialises in 100% Arabica coffees and provides customers with a unique opportunity to travel the world through their cup by exploring harvests from over 30 of the most well-reputed coffee producing countries. Even our distinctive fine blended, fine flavoured and naturally decaffeinated coffees are produced using only 100% Arabica beans to give coffee lovers the widest choice, without ever sacrificing quality or flavour.

The qualities that have made Bacha Coffee a legendary brand around the world also make us a great place to work: innovation, creativity, passion, and excellence.

The qualities that have made Bacha Coffee a legendary brand around the world also make us a great place to work: innovation, creativity, passion, and excellence.

Job Summary: Assistant Marketing Manager

The Assistant Marketing Manager supports the Marketing and Communications team by coordinating and executing Bacha Coffee retail marketing, PR activations, social media content creation and campaigns with the objective of driving sales while maintaining the brand’s luxury marketing position. This role requires an understanding of retail and digital marketing; public relations; social media management; programmatic & social advertising; and SEO.

Primary Relationships

The position reports to the country’s Operations Manager.

Within the organization, this position has primary working relationships with the Marketing, Operations, Finance and Warehouse teams, as well as staff with similar positions within subsidiaries.

Outside the organization, the position coordinates primarily with service providers such as marketing, PR and media agencies; as well as within strategic partners marketing teams such as other luxury brands, malls airlines, banks etc.

Job Responsibilities:

Marketing responsibilities

• Assist in the development and execution of creative marketing plans aligned with the corporate strategy and brand image.
• Coordinate with marketing manager on an annual marketing calendar and translate this vision into a coherent retail, F&B, PR, social media strategy which can be implemented in the local market.
• Implementation of comprehensive marketing, public relations and social media campaigns that will enhance the brand’s image and positioning within the marketplace and the general public.
• Copywrite, edit and proof-read marketing materials in both English and local language.
• Coordinate with Bacha Coffee HQ on the development of marketing assets to be implemented in-store, such as signages, catalogues, brochures etc.
• Coordinate and execute the production of branded materials and ensure consistent articulation of the brand’s desired luxury image and positioning across the brand’s advertising, print and electronic materials through marketing assets and strategic placement within vicinity of brand presence through the use of way-finders, lightboxes, posters, landlord’s website etc.
• Assist to strategize and respond to marketing initiatives and campaigns requested by landlords.
• Assist to respond in a timely manner to partnership and collaboration requests in order to drive both revenue and brand awareness through tie-ups, collaborations, product placements, sponsorships, events, etc. This includes outreach, contract execution and seeing through deliverables.

Public Relations responsibilities

• Coordinate with public relations agencies and Bacha Coffee HQ; Review and proofread press releases and interview responses; acting as the brand’s representative with the media; Plan and arrange on-site execution of media hostings and press events; Plan and arrange any media drops locally in support of marketing, retail and eCommerce campaigns; and, manage any PR crises.
• Ensure media clipping report is up to date and sent to Bacha Coffee HQ weekly.
• Coordinate and arrange media hostings and interviews for Marketing Manager, General Manager and Bacha Coffee HQ when required.
• Assess and execute opportunities for sponsorships and other partnerships.
• Build and maintain relationships with journalists, influencers, KOLs etc.
• Stay up to date with PR trends within industry as well as best practices.

Social Media responsibilities

• Become the social voice of Bacha Coffee and address and manage customer enquiries on a variety of social media platforms.
• Develop creative plans for Bacha Coffee social media platforms to ensure active engagement between the brand and online customers.
• Manage the creation of user generated content to be reviewed and approved by Bacha Coffee HQ.
• Optimize social media platform content to meet sales objectives; develop plans and targeted strategies to drive conversions.
• Perform detailed research and analysis into luxury brands across multiple markets and present recommendations to Marketing Manager.
• Create monthly content calendars to be approved and schedule posts and IGS via Hootsuite.
• Stay up to date with social media trends, best practices and changes in algorithms within industry and luxury segment.

Requirements:

• Preferred degree in marketing, business management or related.
• At least 4 years of experience in a similar role.
• Proficient in MS Office.
• Experience with luxury retail industry is preferred.
• Knowledge of social media metrics to track and how to measure.
• Strong working knowledge of social media management tools and software.
• Ability to adapt and problem solve.
• Excellent presentation skills is a must.
• Detail oriented, resourceful and flexible.
• Strong organizational skills.
• Excellent communication skills, verbal and written.
• Fluent in local language and English; additional language knowledge is a plus.
• Presentation skills and previous experience in the luxury industry is a plus.

Global Presence:

We are headquartered in Singapore with international coffee rooms and boutiques in Europe and Asia.

Bacha Coffee is an equal opportunity employer.