Assistant Product Marketing Manager

Responsibilities:

• Responsible for product development and managing the P&L of designated product categories.
• Formulate product marketing strategies, product line structures, and roadmaps to drive business and market share position and penetration.
• Collect consumer insights and analyze competitive advantages to translate product needs and brand positioning into activity requirements and opportunities to drive category growth.
• Liaise and coordinate with counterparts such as regional offices, technical teams, business leaders, branding teams, own factories, and OEM suppliers on the product development process, which includes product positioning, product portfolio management, pricing, and market intelligence.
• Work closely with the central brand team to create product marketing stories, USPs, and other marketing deliverables to ensure successful product launches.
• Provide product training and support to the Go-to-Market team and ensure the smooth execution of the Go-to-Market plan.
• Work independently and supervise the entire process from development to product launches and enhancement to maximize competitive advantage in terms of efficiency, creativity, and flexibility.

Job Requirements:

• Degree holder in marketing or business disciplines
• Minimum 5 years marketing experience, preferably in consumer appliances or retail industry
• Strong business acumen with good communication and presentation skills
• Strong problem solving skills, creative thinking and high attention to details
• Strong project management and time management
• Sharp analytical skills – Proficient in numeric analysis and sensitive to figures, with the capability to draw conclusions and provide insights
• With action-oriented attitudes and the ability to lead and take ownership in developing marketing initiatives
• Fluency in both written and spoken English and Mandarin. Proficiency in Cantonese is a plus.
• With a strong command of MS Office, especially in Excel, which includes advanced functions and data analysis capabilities. Familiarity with Google applications is a plus"
• Candidates with less experiences will be considered as Assistant Product Marketing Manager
• Immediate available is highly preferred