Brand Manager

Company Description: (MALIN+GOETZ) is a fast-growing founder-based gender-neutral beauty and lifestyle brand, founded in New York City. We operate flagship apothecaries in NYC, LA, London and Hong Kong, along with an expanding curated presence online. Additionally, the brand is listed internationally with 600+ high-end accounts across five continents, including Selfridges, Space NK, Liberty, Nordstrom, Lane Crawford, and Sephora; and amenity partners that include 5* hotels, business class airlines, spas, and concept gyms. Our company champions three values: how we treat each other, how we listen to each other, and how we win! These values are embedded into everything we do. We encourage employees to represent these values in all aspects of their work.

We are seeking a Brand Manager, Hong Kong, Macau + Travel Retail. Our regional office for APAC is based in Hong-Kong Central, where we also have our flagship Boutique in IFC Hong-Kong, host an e-commerce platform and are present with high-end retail partners, lifestyle venues and amenities. Across the region, we are also present in China, Korea, Taiwan, Singapore, Malaysia, Philippines, Thailand and Australia/New Zealand. We plan to significantly expand our presence across the region over the next 12 months.

Responsibilities:

• Drive (MALIN+GOETZ) awareness, acquisition, sales growth/productivity and image in Hong Kong, Macao and Travel Retail (HK) through strong strategies and programs, in partnership with the International Team in London and Global Services/HQ in New York.
• Plan and implement marketing strategies, supported by the Business Development Director
• Work closely with amenity partners to create additional brand awareness.
• Head up product strategy for the region - architecture, pricing, mix, size, new development requests.
• Responsible for the forecasts of catalogue and POSM products.
• Develop marketing collateral, promotional materials, POSM, POPs etc.
• Work with Visual Merchandiser to update and maintain store visual merchandizing to enhance customer retail experience.
• Responsible for providing training to consultants (own and partners) online and face-to-face supported by Retail Supervisor.
• Define and translate consumer insight and develop loyalty and CRM program to optimize direct channels.
• Work closely with Digital and E-Commerce Global team and support with material needs
• Managing Customer Service enquiries received via various channels.
• Budgeting, controls marketing spending.
• Conduct sales & marketing data analysis and prepare weekly and monthly reports.

Requirements:

• Advantage to have experience in Marketing, Training, CRM, Ecom and strong knowledge of Retail channels in cosmetics markets, preferable 5+ years of experience.
• Bachelor's degree from four-year college or university; or one to two years related experience and/or training; marketing or related field preferred.
• Entrepreneurial mindset.
• Strong oral & written communications in English, Cantonese/Mandarin. A great, passionate communicator with high EQ.
• Proactive, strategic thinking, attention to details and able to work in fast-paced environment.
• A good team player with strong communication, interpersonal skills and a “can-do” spirit; able to multi-task, with a hands-on approach.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

(MALIN+GOETZ) is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, creed, religion, gender (including gender identity or expression), pregnancy, childbirth or related medical conditions, sexual orientation, marital status, domestic violence, sexual violence or stalking victim status, ancestry, national origin, alienage or citizenship, age, disability, military or veteran status, genetic information or predisposing genetic characteristic, or other protected status.