Brand Manager (Beauty)

Founded in 1850, Lane Crawford is an iconic, luxury department store offering a seamless shopping experience in stores and online.

As the most talked-about lifestyle destination in Asia, Lane Crawford presents a unique global edit of more than 800 coveted international brands across Womenswear, Menswear, Shoes and Accessories, Cosmetics, Fine Jewellery and Home and Lifestyle. LaneCrawford.com and each store is an inspiring space to spend time and be immersed in the world of fashion, art, design and culture.

Providing market leading services, Lane Crawford offers an unparalleled luxury lifestyle experience. Across creative programmes and award-winning visual merchandising, every customer experience is unique, including personalised services such as Concierge, Personal Styling, Cosmetics Concierge, and online order collection and returns in store.

Job Purpose:

“To develop and manage the strategic partnership plan for the business unit and assigned areas of accountability--across Hong Kong for both online and offline. To align with the company image and meet the agreed sales and profitability targets. To manage and develop the team in order to deliver the business unit objectives.”

Key Accountabilities:

In addition to following Lane Crawford’s policies and procedures, key accountabilities include, but are not limited to:

Sales and Profit:

• Achieve the seasonal sales and profit targets for the assigned brands and categories across Hong Kong and China online and offline
• Monitor and identify ways to maximize sales and inventory efficiency, measured by the key performance indicators (KPI’s)
• Work on seasonal budget based on brands’ performance and coming strategies
• Search for new brand acquisitions that will effectively service the beauty customers’ changing needs, and exit brands/ evolve the portfolio, as necessary
• Negotiate with vendors in a firm, but fair, manner to secure trade terms, performance, and exclusive programs to optimize sales and profit
• To be proactive in understanding the competition and take actions to minimize any loss of Lane Crawford market share
• Ensure that staff are utilizing Omni-channel technology to encourage customers to shop on and off-line, maximizing sales at every opportunity
• Ensure sales staff are fully trained on product knowledge and therefore equipped to sell the brands pertaining to the assigned categories

Marketing Planning:

• Work with vendors & cross functional teams to develop Omni-marketing & animation plans to engage with customers on all platforms
• Work with vendors on brand collaborations to drive business unit differentiation versus competition
• Analyze and evaluate the results for all marketing activities. To prepare reports as required, including proposals, post mortems, customer analysis, and key learnings

Relationship Management:

• Work with the assigned vendors to formulate a yearly calendar and strategic plan to grow the business and drive exciting, exclusive programs
• Work with the Content, Brand Creative, and Store Operations teams to ensure all departments’ needs are met. To foresee and bridge any gaps in key initiatives.
• Work closely and develop strong relationships with business partners and landlords to identify opportunities to promote Lane Crawford Beauty and its brands
• Establish new partnerships and identify opportunities for strategic collaborations

Business Unit Development:

• Work with the department head to develop annual and quarterly key objectives for the department. To monitor progress and take action as necessary to ensure objectives are completed in a timely manner.
• Assist in presenting the business unit direction to senior management team and across departments as necessary
• Share insights on growth opportunities for the business unit based on market trends, category development, and customer demands
• Review the in-store and online customer experience and take appropriate action in regard to merchandising, zoning, counter designs, and marketing/communications initiatives
• Support space planning and its related project management to deliver the best in-store experience for our customers
• Support Omni development and assist the department head in the project management of product assortment, logistics, digital marketing, and navigation on behalf of the business unit

Company Culture and Talent Development:

• To fully engage and live by the Lane Crawford values: Passion, Learning, and Collaboration (PLC). To deliver our Customer Service Promise at-all-times
• Reinforce the Lane Crawford Heritage, Brand DNA, and culture through storytelling and sharing successes at every opportunity
• To fully participate in the performance development planning (PDP) process, developing knowledge and understanding of your team member strengths and development opportunities using PDP Tools
• Build a personal connection with each team member, taking time to understand them individuals and identify ways to motivate, retain and engage them